中国人何以对奢侈品趋之若鹜
<p><span word="Chinese">Chinese</span> <span word="consumers">consumers</span>' <span word="insatiable">insatiable</span> <span word="appetite">appetite</span> <span word="for">for</span> <span word="luxury">luxury</span> <span word="goods">goods</span> <span word="and">and</span> <span word="services">services</span> <span word="appears">appears</span> <span word="unstoppable">unstoppable</span>, <span word="with">with</span> <span word="just">just</span> 2 <span word="percent">percent</span> <span word="of">of</span> <span word="the">the</span> <span word="Chinese">Chinese</span> <span word="population">population</span> <span word="responsible">responsible</span> <span word="for">for</span> <span word="one">one</span>-<span word="third">third</span> <span word="of">of</span> <span word="the">the</span> <span word="world">world</span>'<span word="s">s</span> <span word="luxury">luxury</span> <span word="items">items</span>.</p><p><span word="As">As</span> <span word="China">China</span>'<span word="s">s</span> <span word="economic">economic</span> <span word="miracle">miracle</span> <span word="continues">continues</span> <span word="and">and</span> <span word="spreads">spreads</span> <span word="across">across</span> <span word="second">second</span>- <span word="and">and</span> <span word="third">third</span>-<span word="tier">tier</span> <span word="cities">cities</span>, <span word="the">the</span> <span word="market">market</span> <span word="opportunities">opportunities</span> <span word="for">for</span> <span word="all">all</span> <span word="sorts">sorts</span> <span word="of">of</span> <span word="luxury">luxury</span> <span word="goods">goods</span> <span word="and">and</span> <span word="services">services</span> <span word="are">are</span> <span word="unfathomable">unfathomable</span>.</p><p><span word="Luxury">Luxury</span> <span word="consumption">consumption</span> <span word="in">in</span> <span word="China">China</span> <span word="now">now</span> <span word="extends">extends</span> <span word="way">way</span> <span word="beyond">beyond</span> <span word="well">well</span>-<span word="known">known</span> <span word="car">car</span>, <span word="clothing">clothing</span> <span word="and">and</span> <span word="jewelry">jewelry</span> <span word="brands">brands</span>. <span word="For">For</span> <span word="example">example</span>, <span word="the">the</span> <span word="luxury">luxury</span> <span word="jet">jet</span> <span word="market">market</span> <span word="in">in</span> <span word="China">China</span> <span word="is">is</span> <span word="the">the</span> <span word="fastest">fastest</span>-<span word="growing">growing</span> <span word="in">in</span> <span word="the">the</span> <span word="world">world</span>, <span word="even">even</span> <span word="outstripping">outstripping</span> <span word="that">that</span> <span word="of">of</span> <span word="the">the</span> <span word="United">United</span> <span word="States">States</span>, <span word="with">with</span> <span word="a">a</span> <span word="market">market</span> <span word="share">share</span> <span word="of">of</span> 25 <span word="percent">percent</span>. <span word="This">This</span> <span word="trend">trend</span> <span word="appears">appears</span> <span word="set">set</span> <span word="to">to</span> <span word="continue">continue</span>, <span word="with">with</span> 20 <span word="to">to</span> 30 <span word="percent">percent</span> <span word="growth">growth</span> <span word="expected">expected</span> <span word="in">in</span> <span word="China">China</span>, <span word="compared">compared</span> <span word="with">with</span> <span word="only">only</span> 2 <span word="to">to</span> 3 <span word="percent">percent</span> <span word="in">in</span> <span word="the">the</span> <span word="US">US</span>.</p><p><span word="But">But</span> <span word="more">more</span> <span word="important">important</span>, <span word="China">China</span>'<span word="s">s</span> <span word="luxury">luxury</span> <span word="jet">jet</span> <span word="market">market</span> <span word="growth">growth</span> <span word="represents">represents</span> <span word="a">a</span> <span word="major">major</span> <span word="development">development</span> <span word="in">in</span> <span word="the">the</span> <span word="private">private</span> <span word="consumption">consumption</span> <span word="of">of</span> <span word="luxury">luxury</span> <span word="items">items</span>.</p><p><span word="China">China</span>'<span word="s">s</span> <span word="high">high</span>-<span word="quality">quality</span> <span word="red">red</span> <span word="wine">wine</span> <span word="market">market</span> <span word="also">also</span> <span word="provides">provides</span> <span word="tangible">tangible</span> <span word="evidence">evidence</span> <span word="of">of</span> <span word="the">the</span> <span word="growth">growth</span> <span word="in">in</span> <span word="private">private</span> <span word="consumption">consumption</span> <span word="of">of</span> <span word="luxury">luxury</span> <span word="goods">goods</span>.</p><p><span word="In">In</span> 2013, <span word="China">China</span> <span word="became">became</span> <span word="the">the</span> <span word="largest">largest</span> <span word="market">market</span> <span word="for">for</span> <span word="red">red</span> <span word="wine">wine</span> <span word="in">in</span> <span word="the">the</span> <span word="world">world</span>, <span word="even">even</span> <span word="overtaking">overtaking</span> <span word="the">the</span> <span word="French">French</span>, <span word="with">with</span> 1.86 <span word="billion">billion</span> <span word="bottles">bottles</span> <span word="quaffed">quaffed</span> <span word="in">in</span> <span word="China">China</span> <span word="last">last</span> <span word="year">year</span>. <span word="Over">Over</span> <span word="the">the</span> <span word="past">past</span> <span word="five">five</span> <span word="years">years</span>, <span word="China">China</span>'<span word="s">s</span> <span word="red">red</span> <span word="wine">wine</span> <span word="consumption">consumption</span> <span word="has">has</span> <span word="grown">grown</span> 136 <span word="percent">percent</span>.</p><p><span word="But">But</span> <span word="far">far</span> <span word="more">more</span> <span word="attention">attention</span> <span word="is">is</span> <span word="still">still</span> <span word="paid">paid</span> <span word="to">to</span> <span word="the">the</span> <span word="visible">visible</span> <span word="signs">signs</span> <span word="of">of</span> <span word="Chinese">Chinese</span> <span word="consumers">consumers</span>' <span word="luxury">luxury</span> <span word="shopping">shopping</span>.</p><p><span word="Public">Public</span> <span word="consumption">consumption</span> <span word="of">of</span> <span word="such">such</span> <span word="expensive">expensive</span>, <span word="sumptuous">sumptuous</span> <span word="global">global</span> <span word="luxury">luxury</span> <span word="brands">brands</span> <span word="such">such</span> <span word="as">as</span> <span word="Prada">Prada</span> <span word="and">and</span> <span word="Armani">Armani</span> <span word="is">is</span> <span word="easily">easily</span> <span word="explained">explained</span> <span word="by">by</span> <span word="the">the</span> <span word="desire">desire</span> <span word="to">to</span> "<span word="gain">gain</span> <span word="face">face</span>" <span word="and">and</span> <span word="publicly">publicly</span> <span word="display">display</span> <span word="social">social</span> <span word="climbing">climbing</span> <span word="through">through</span> <span word="material">material</span> <span word="possessions">possessions</span>. <span word="Consequently">Consequently</span>, <span word="celebrity">celebrity</span> <span word="endorsement">endorsement</span> <span word="features">features</span> <span word="heavily">heavily</span> <span word="in">in</span> <span word="the">the</span> <span word="marketing">marketing</span> <span word="of">of</span> <span word="such">such</span> <span word="luxury">luxury</span> <span word="items">items</span></p>
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