离开乔布斯的苹果真心无力续航?
<p><span word="Confession">Confession</span>: <span word="I">I</span> <span word="was">was</span> <span word="one">one</span> <span word="of">of</span> <span word="the">the</span> <span word="more">more</span> <span word="than">than</span> 200 <span word="sources">sources</span> <span word="Yukari">Yukari</span> <span word="Iwatani">Iwatani</span> <span word="Kane">Kane</span> <span word="interviewed">interviewed</span> <span word="for">for</span> <span word="Haunted">Haunted</span> <span word="Empire">Empire</span>, <span word="the">the</span> <span word="new">new</span> <span word="book">book</span> <span word="about">about</span> <span word="Apple">Apple</span>'<span word="s">s</span> <span word="transition">transition</span> <span word="from">from</span> <span word="Steve">Steve</span> <span word="Jobs">Jobs</span> <span word="to">to</span> <span word="Tim">Tim</span> <span word="Cook">Cook</span> <span word="that">that</span> <span word="arrived">arrived</span> <span word="Tuesday">Tuesday</span> <span word="to">to</span> <span word="largely">largely</span> <span word="negative">negative</span> <span word="reviews">reviews</span>.</p><p>首先要交代一下，由于《困境中的帝国：后乔布斯时代的苹果》(<span word="Haunted">Haunted</span> <span word="Empire">Empire</span>: <span word="Apple">Apple</span> <span word="After">After</span> <span word="Steve">Steve</span> <span word="Jobs">Jobs</span>)一书的缘故，尤加利•伊瓦塔尼•凯恩已经接受了200多次采访，我仅仅是其中之一。这本新书讲述了在后乔布斯时代，由蒂姆•库克执掌的苹果公司(<span word="Apple">Apple</span>)究竟发生了哪些变化。这本书上周二一面市马上遭遇了大量的负面评价。</p><p><span word="I">I</span>'<span word="ve">ve</span> <span word="known">known</span> <span word="since">since</span> <span word="last">last</span> <span word="summer">summer</span> -- <span word="and">and</span> <span word="agreed">agreed</span> <span word="to">to</span> <span word="keep">keep</span> <span word="silent">silent</span> <span word="about">about</span> -- <span word="the">the</span> <span word="arc">arc</span> <span word="of">of</span> <span word="her">her</span> <span word="story">story</span>. <span word="Kane">Kane</span> <span word="told">told</span> <span word="me">me</span> <span word="in">in</span> <span word="July">July</span> <span word="that">that</span> <span word="she">she</span> <span word="went">went</span> <span word="into">into</span> <span word="the">the</span> <span word="two">two</span>-<span word="year">year</span> <span word="project">project</span> <span word="thinking">thinking</span> <span word="that">that</span> <span word="if">if</span> <span word="any">any</span> <span word="company">company</span> <span word="could">could</span> <span word="survive">survive</span> <span word="the">the</span> <span word="loss">loss</span> <span word="of">of</span> <span word="its">its</span> <span word="visionary">visionary</span> <span word="leader">leader</span>, <span word="Apple">Apple</span> (<span word="AAPL">AAPL</span>) <span word="could">could</span>. <span word="But">But</span> <span word="she">she</span> <span word="came">came</span> <span word="out">out</span> <span word="of">of</span> <span word="it">it</span> <span word="concluding">concluding</span> <span word="that">that</span> <span word="the">the</span> <span word="company">company</span>'<span word="s">s</span> <span word="best">best</span> <span word="days">days</span> <span word="were">were</span> <span word="behind">behind</span> <span word="it">it</span>. <span word="Far">Far</span> <span word="behind">behind</span>. <span word="Not">Not</span> <span word="even">even</span> <span word="Jobs">Jobs</span>, <span word="she">she</span> <span word="said">said</span>, <span word="could">could</span> <span word="restore">restore</span> <span word="Apple">Apple</span> <span word="to">to</span> <span word="its">its</span> <span word="former">former</span> <span word="greatness">greatness</span>. <span word="Tim">Tim</span> <span word="Cook">Cook</span>, <span word="his">his</span> <span word="handpicked">handpicked</span> <span word="successor">successor</span>, <span word="didn">didn</span>'<span word="t">t</span> <span word="have">have</span> <span word="a">a</span> <span word="chance">chance</span>.</p><p>早在去年夏天，我就知道了她的故事梗概，但我一直信守保持沉默的承诺。凯恩在7月份告诉说，她在启动这个为期两年的写作计划时认为，如果只有一家公司能够在失去有远见的领导者之后继续生存下去，那就是苹果公司。但写完这本书后，她得出一个结论：这家公司最辉煌的岁月已经过去了。一去不复返。她说，就算乔布斯死而复生，他也不能带领苹果公司重现昔日荣耀，更遑论他亲自挑选的接班人蒂姆•库克。</p>
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