科学家：昏暗灯光下人们更易做出正确决定
<p><span word="Dim">Dim</span> <span word="lighting">lighting</span> <span word="is">is</span> <span word="usually">usually</span> <span word="associated">associated</span> <span word="with">with</span> <span word="relaxation">relaxation</span>, <span word="and">and</span> <span word="winding">winding</span> <span word="down">down</span> <span word="after">after</span> <span word="work">work</span>.</p><p><span word="But">But</span> <span word="scientists">scientists</span> <span word="now">now</span> <span word="claim">claim</span> <span word="that">that</span> <span word="by">by</span> <span word="harnessing">harnessing</span> <span word="the">the</span> <span word="subduing">subduing</span> <span word="effect">effect</span> <span word="on">on</span> <span word="emotions">emotions</span> <span word="caused">caused</span> <span word="by">by</span> <span word="dim">dim</span> <span word="lights">lights</span>.</p><p><span word="Therefore">Therefore</span>, <span word="by">by</span> <span word="dimming">dimming</span> <span word="the">the</span> <span word="lights">lights</span>, <span word="people">people</span> <span word="become">become</span> <span word="more">more</span> <span word="rational">rational</span>, <span word="negotiate">negotiate</span> <span word="better">better</span> <span word="and">and</span> <span word="are">are</span> <span word="therefore">therefore</span> <span word="able">able</span> <span word="to">to</span> <span word="make">make</span> <span word="better">better</span> <span word="decisions">decisions</span>.</p><p><span word="Alison">Alison</span> <span word="Jing">Jing</span> <span word="Xu">Xu</span>, <span word="assistant">assistant</span> <span word="professor">professor</span> <span word="of">of</span> <span word="management">management</span> <span word="at">at</span> <span word="University">University</span> <span word="of">of</span> <span word="Toronto">Toronto</span> <span word="Scarborough">Scarborough</span> <span word="and">and</span> <span word="Aparna">Aparna</span> <span word="Labroo">Labroo</span> <span word="of">of</span> <span word="Northwestern">Northwestern</span> <span word="University">University</span>, <span word="made">made</span> <span word="the">the</span> <span word="findings">findings</span> <span word="by">by</span> <span word="examining">examining</span> <span word="the">the</span> <span word="link">link</span> <span word="between">between</span> <span word="lighting">lighting</span> <span word="and">and</span> <span word="human">human</span> <span word="emotion">emotion</span>,<span word="PsychCentral">PsychCentral</span> <span word="reported">reported</span>.</p><p><span word="Participants">Participants</span> <span word="in">in</span> <span word="the">the</span> <span word="study">study</span> <span word="were">were</span> <span word="asked">asked</span> <span word="to">to</span> <span word="rate">rate</span> <span word="under">under</span> <span word="different">different</span> <span word="lighting">lighting</span> <span word="settings">settings</span> <span word="subjects">subjects</span> <span word="including">including</span> <span word="the">the</span> <span word="spiciness">spiciness</span> <span word="of">of</span> <span word="chicken">chicken</span>-<span word="wing">wing</span> <span word="sauce">sauce</span>, <span word="how">how</span> <span word="aggressive">aggressive</span> <span word="a">a</span> <span word="fictional">fictional</span> <span word="character">character</span> <span word="was">was</span> <span word="being">being</span>, <span word="how">how</span> <span word="attractive">attractive</span> <span word="someone">someone</span> <span word="was">was</span> <span word="and">and</span> <span word="the">the</span> <span word="taste">taste</span> <span word="of">of</span> <span word="two">two</span> <span word="juices">juices</span>.</p><p><span word="All">All</span> <span word="of">of</span> <span word="their">their</span> <span word="reactions">reactions</span> <span word="were">were</span> <span word="intensified">intensified</span> <span word="in">in</span> <span word="bright">bright</span> <span word="light">light</span>, <span word="a">a</span> <span word="phenomena">phenomena</span> <span word="which">which</span> <span word="Professor">Professor</span> <span word="Xu">Xu</span> <span word="attributes">attributes</span> <span word="to">to</span> <span word="the">the</span> <span word="body">body</span> <span word="perceiving">perceiving</span> <span word="light">light</span> <span word="as">as</span> <span word="heat">heat</span>, <span word="which">which</span> <span word="can">can</span> <span word="trigger">trigger</span> <span word="emotions">emotions</span>.</p><p>"<span word="Bright">Bright</span> <span word="light">light</span> <span word="intensifies">intensifies</span> <span word="the">the</span> <span word="initial">initial</span> <span word="emotional">emotional</span> <span word="reaction">reaction</span> <span word="we">we</span> <span word="have">have</span> <span word="to">to</span> <span word="different">different</span> <span word="kinds">kinds</span> <span word="of">of</span> <span word="stimulus">stimulus</span> <span word="including">including</span> <span word="products">products</span> <span word="and">and</span> <span word="people">people</span>," <span word="she">she</span> <span word="said">said</span>.</p><p><span word="In">In</span> <span word="fact">fact</span>, <span word="they">they</span> <span word="found">found</span> <span word="that">that</span> <span word="bright">bright</span> <span word="light">light</span> <span word="intensifies">intensifies</span> <span word="feelings">feelings</span> <span word="so">so</span> <span word="dramatically">dramatically</span> <span word="that">that</span> <span word="people">people</span> <span word="prone">prone</span> <span word="to">to</span> <span word="depression">depression</span> “<span word="actually">actually</span> <span word="become">become</span> <span word="more">more</span> <span word="depressed">depressed</span>” <span word="on">on</span> <span word="sunny">sunny</span> <span word="days">days</span>, <span word="according">according</span> <span word="to">to</span> <span word="Professor">Professor</span> <span word="Xu">Xu</span>.</p><p><span word="Professor">Professor</span> <span word="Xu">Xu</span> <span word="said">said</span>: ‘<span word="Marketers">Marketers</span> <span word="may">may</span> <span word="also">also</span> <span word="adjust">adjust</span> <span word="the">the</span> <span word="lightening">lightening</span> <span word="levels">levels</span> <span word="in">in</span> <span word="the">the</span> <span word="retail">retail</span> <span word="environment">environment</span>, <span word="according">according</span> <span word="to">to</span> <span word="the">the</span> <span word="nature">nature</span> <span word="of">of</span> <span word="the">the</span> <span word="products">products</span> <span word="on">on</span> <span word="sale">sale</span>.</p>
页:
[1]