广告的轰炸式推广已威胁资讯业生态
<p>“<span word="News">News</span> <span word="is">is</span> <span word="what">what</span> <span word="somebody">somebody</span> <span word="does">does</span> <span word="not">not</span> <span word="want">want</span> <span word="you">you</span> <span word="to">to</span> <span word="print">print</span>. <span word="All">All</span> <span word="the">the</span> <span word="rest">rest</span> <span word="is">is</span> <span word="advertising">advertising</span>,” <span word="runs">runs</span> <span word="the">the</span> <span word="journalists">journalists</span>’ <span word="mantra">mantra</span>, <span word="variously">variously</span> <span word="ascribed">ascribed</span> <span word="to">to</span> <span word="publishers">publishers</span> <span word="William">William</span> <span word="Randolph">Randolph</span> <span word="Hearst">Hearst</span> <span word="and">and</span> <span word="Lord">Lord</span> <span word="Northcliffe">Northcliffe</span>. <span word="If">If</span> <span word="so">so</span>, <span word="news">news</span> <span word="is">is</span> <span word="being">being</span> <span word="deluged">deluged</span>.</p><p>记者们有一句座右铭：“资讯是某些人不希望你印出来的东西。其他都是广告。”这句话有人说是威廉•兰道夫•赫斯特(<span word="William">William</span> <span word="Randolph">Randolph</span> <span word="Hearst">Hearst</span>)说的，也有人说是诺斯克利夫勋爵(<span word="Lord">Lord</span> <span word="Northcliffe">Northcliffe</span>)说的。如果这话属实，那么资讯正处于四面楚歌的境地。</p><p><span word="In">In</span> 2017, <span word="the">the</span> <span word="fastest">fastest</span>-<span word="growing">growing</span> <span word="form">form</span> <span word="of">of</span> <span word="online">online</span> “<span word="content">content</span>” <span word="is">is</span> <span word="an">an</span> <span word="epidemic">epidemic</span> <span word="of">of</span> <span word="heartwarming">heartwarming</span> <span word="videos">videos</span> (“<span word="One">One</span> <span word="Mother">Mother</span> <span word="Did">Did</span> <span word="Something">Something</span> <span word="Illegal">Illegal</span> <span word="To">To</span> <span word="Help">Help</span> <span word="Her">Her</span> <span word="Kids">Kids</span>, <span word="And">And</span> <span word="This">This</span> <span word="Cop">Cop</span> <span word="Was">Was</span> <span word="Totally">Totally</span>, <span word="Unexpectedly">Unexpectedly</span> <span word="Cool">Cool</span>”), <span word="funny">funny</span> <span word="lists">lists</span> (“33 <span word="Reasons">Reasons</span> <span word="Miley">Miley</span> <span word="Cyrus">Cyrus</span> <span word="Was">Was</span> <span word="Actually">Actually</span> <span word="The">The</span> <span word="Best">Best</span> <span word="Thing">Thing</span> <span word="To">To</span> <span word="Happen">Happen</span> <span word="To">To</span> 2013”) <span word="and">and</span> <span word="click">click</span>-<span word="bait">bait</span> <span word="headlines">headlines</span> <span word="from">from</span> <span word="sites">sites</span> <span word="such">such</span> <span word="as">as</span> <span word="BuzzFeed">BuzzFeed</span>, <span word="Upworthy">Upworthy</span> <span word="and">and</span> <span word="ViralNova">ViralNova</span>.</p><p>2013年增长最快的在线“内容”形式是像传染病一样四处传播的感人视频（“一位母亲为帮助孩子不惜以身涉法，警察太棒了，让人完全没想到(<span word="One">One</span> <span word="Mother">Mother</span> <span word="Did">Did</span> <span word="Something">Something</span> <span word="Illegal">Illegal</span> <span word="To">To</span> <span word="Help">Help</span> <span word="Her">Her</span> <span word="Kids">Kids</span>, <span word="And">And</span> <span word="This">This</span> <span word="Cop">Cop</span> <span word="Was">Was</span> <span word="Totally">Totally</span>, <span word="Unexpectedly">Unexpectedly</span> <span word="Cool">Cool</span>)”）、各种有趣清单（“麦莉•赛勒斯是2013年最大惊喜的33个理由(33 <span word="Reasons">Reasons</span> <span word="Miley">Miley</span> <span word="Cyrus">Cyrus</span> <span word="Was">Was</span> <span word="Actually">Actually</span> <span word="The">The</span> <span word="Best">Best</span> <span word="Thing">Thing</span> <span word="To">To</span> <span word="Happen">Happen</span> <span word="To">To</span> 2013)”）以及来自<span word="BuzzFeed">BuzzFeed</span>、<span word="Upworthy">Upworthy</span>、<span word="ViralNova">ViralNova</span>这类网站的诱人点击的标题。</p><p><span word="Rather">Rather</span> <span word="than">than</span> <span word="being">being</span> <span word="found">found</span> <span word="on">on</span> <span word="news">news</span> <span word="sites">sites</span> <span word="or">or</span> <span word="through">through</span> <span word="search">search</span> <span word="engines">engines</span>, <span word="they">they</span> <span word="flourish">flourish</span> <span word="on">on</span> <span word="social">social</span> <span word="networks">networks</span> <span word="such">such</span> <span word="as">as</span> <span word="Facebook">Facebook</span> <span word="and">and</span> <span word="Twitter">Twitter</span> . <span word="While">While</span> <span word="reporters">reporters</span> <span word="pride">pride</span> <span word="themselves">themselves</span> <span word="on">on</span> <span word="digging">digging</span> <span word="out">out</span> <span word="bad">bad</span> <span word="news">news</span> <span word="and">and</span> <span word="awkward">awkward</span> <span word="facts">facts</span>, <span word="these">these</span> <span word="stories">stories</span> <span word="often">often</span> <span word="appeal">appeal</span> <span word="to">to</span> <span word="positive">positive</span> <span word="emotions">emotions</span> – <span word="affection">affection</span>, <span word="admiration">admiration</span> <span word="and">and</span> <span word="awe">awe</span>. <span word="They">They</span> <span word="are">are</span> <span word="packaged">packaged</span> <span word="to">to</span> <span word="make">make</span> <span word="people">people</span> <span word="share">share</span> <span word="content">content</span> <span word="with">with</span> <span word="friends">friends</span>, <span word="and">and</span> <span word="to">to</span> <span word="spread">spread</span> <span word="like">like</span> <span word="a">a</span> <span word="virus">virus</span>.</p>
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