创意广告: 俄餐厅火烧广告牌卖牛排
<p><span word="Steakhouses">Steakhouses</span> <span word="around">around</span> <span word="the">the</span> <span word="world">world</span> <span word="are">are</span> <span word="well">well</span>-<span word="known">known</span> <span word="for">for</span> <span word="touting">touting</span> <span word="their">their</span> <span word="authenticity">authenticity</span>.<span word="But">But</span> <span word="this">this</span> <span word="Russian">Russian</span> <span word="restaurant">restaurant</span> <span word="went">went</span> <span word="the">the</span> <span word="extra">extra</span> <span word="mile">mile</span> <span word="to">to</span> <span word="show">show</span> <span word="off">off</span> <span word="their">their</span> <span word="chargrilling">chargrilling</span> <span word="process">process</span> <span word="by">by</span> <span word="setting">setting</span> <span word="an">an</span> <span word="entire">entire</span> <span word="billboard">billboard</span> <span word="on">on</span> <span word="fire">fire</span>.</p><p>世界各地的牛排餐厅以吆喝牛排的真实性闻名。但这家俄罗斯餐厅付出了更多努力，通过点燃整个广告牌夸耀自己的炮制过程。</p><p><span word="Passers">Passers</span>-<span word="by">by</span> <span word="had">had</span> <span word="spent">spent</span> <span word="the">the</span> <span word="previous">previous</span> <span word="day">day</span>, <span word="in">in</span> <span word="November">November</span>, <span word="bemused">bemused</span> <span word="by">by</span> <span word="a">a</span> <span word="large">large</span> <span word="photograph">photograph</span> <span word="of">of</span> <span word="a">a</span> <span word="raw">raw</span> <span word="steak">steak</span>, <span word="accompanied">accompanied</span> <span word="by">by</span> <span word="no">no</span> <span word="branding">branding</span> <span word="or">or</span> <span word="advertising">advertising</span> <span word="information">information</span>.<span word="But">But</span> <span word="one">one</span> <span word="night">night</span>, <span word="a">a</span> <span word="pair">pair</span> <span word="of">of</span> <span word="men">men</span> <span word="dressed">dressed</span> <span word="in">in</span> <span word="chef">chef</span> <span word="outfits">outfits</span> <span word="and">and</span> <span word="armed">armed</span> <span word="with">with</span> <span word="a">a</span> <span word="flamethrower">flamethrower</span> <span word="set">set</span> <span word="the">the</span> <span word="billboard">billboard</span> <span word="alight">alight</span> <span word="along">along</span> <span word="eight">eight</span> <span word="lines">lines</span>, <span word="mimicking">mimicking</span> <span word="the">the</span> <span word="effects">effects</span> <span word="of">of</span> <span word="a">a</span> <span word="flame">flame</span>-<span word="grilling">grilling</span>.</p><p>去年11月时，过路人看到一大张生牛排的照片，没有任何品牌和广告信息，这让他们觉得很困惑。但某天晚上，穿着厨师工作服的两人模仿火焰烧烤的样子，手拿喷火器在广告牌上点了八列火。</p><p>(<span word="Before">Before</span>: <span word="The">The</span> <span word="billboard">billboard</span> <span word="began">began</span> <span word="its">its</span> <span word="life">life</span> <span word="as">as</span> <span word="an">an</span> <span word="otherwise">otherwise</span> <span word="unmarked">unmarked</span> <span word="photograph">photograph</span> <span word="of">of</span> <span word="a">a</span> <span word="slab">slab</span> <span word="of">of</span> <span word="beef">beef</span>)</p><p>（点燃前：广告牌起先只是一张没有任何标记的牛肉照片）</p><p>(<span word="Bringing">Bringing</span> <span word="the">the</span> <span word="fire">fire</span>: <span word="Two">Two</span> <span word="men">men</span> <span word="dressed">dressed</span> <span word="as">as</span> <span word="chefs">chefs</span> <span word="used">used</span> <span word="a">a</span> <span word="flamethrower">flamethrower</span> <span word="to">to</span> <span word="set">set</span> <span word="the">the</span> <span word="board">board</span> <span word="alight">alight</span>)</p><p>（点火：两个厨师模样的人用喷火器点燃广告板）</p><p><span word="Though">Though</span> <span word="the">the</span> <span word="board">board</span> <span word="was">was</span> <span word="only">only</span> <span word="alight">alight</span> <span word="for">for</span> <span word="a">a</span> <span word="matter">matter</span> <span word="of">of</span> <span word="seconds">seconds</span> <span word="before">before</span> <span word="the">the</span> <span word="fire">fire</span> <span word="was">was</span> <span word="extinguished">extinguished</span>, <span word="the">the</span> <span word="aftermath">aftermath</span> <span word="left">left</span> <span word="realistic">realistic</span>-<span word="looking">looking</span> <span word="char">char</span> <span word="marks">marks</span> <span word="along">along</span> <span word="the">the</span> <span word="meat">meat</span> - <span word="giving">giving</span> <span word="the">the</span> <span word="illusion">illusion</span> <span word="that">that</span> <span word="it">it</span> <span word="had">had</span> <span word="been">been</span> <span word="grilled">grilled</span>.</p>
页:
[1]