阿里巴巴旗下余额宝不断吸引传统银行储户
<p><span word="Li">Li</span> <span word="Mingyang">Mingyang</span> <span word="only">only</span> <span word="joined">joined</span> <span word="Alibaba">Alibaba</span>’<span word="s">s</span> <span word="investment">investment</span> <span word="platform">platform</span> <span word="one">one</span> <span word="month">month</span> <span word="ago">ago</span> <span word="but">but</span> <span word="he">he</span> <span word="has">has</span> <span word="already">already</span> <span word="transferred">transferred</span> <span word="almost">almost</span> <span word="all">all</span> <span word="the">the</span> <span word="cash">cash</span> <span word="in">in</span> <span word="his">his</span> <span word="bank">bank</span> <span word="account">account</span> – <span word="nearly">nearly</span> <span word="Rmb">Rmb</span>200,000 ($32,000) – <span word="to">to</span> <span word="the">the</span> <span word="online">online</span> <span word="fund">fund</span>.</p><p>李明洋(音译)一个月前刚刚开始投资阿里巴巴(<span word="Alibaba">Alibaba</span>)的投资平台——余额宝,而如今他已把自己银行户头里几乎所有资金——近20万元人民币(合3.2万美元)——都转移到这家在线基金了。</p><p><span word="He">He</span> <span word="is">is</span> <span word="far">far</span> <span word="from">from</span> <span word="alone">alone</span>. <span word="More">More</span> <span word="than">than</span> 30<span word="m">m</span> <span word="people">people</span> <span word="in">in</span> <span word="China">China</span> <span word="have">have</span> <span word="signed">signed</span> <span word="up">up</span> <span word="to">to</span> <span word="Yu">Yu</span>’<span word="E">E</span> <span word="Bao">Bao</span>, <span word="or">or</span> “<span word="Leftover">Leftover</span> <span word="Treasure">Treasure</span>”, <span word="only">only</span> <span word="six">six</span> <span word="months">months</span> <span word="since">since</span> <span word="its">its</span> <span word="launch">launch</span>.</p><p>他的情况远非个例。自上线仅6个月以来,余额宝在中国已有了逾3000万注册用户。</p><p><span word="Initially">Initially</span> <span word="pitched">pitched</span> <span word="by">by</span> <span word="the">the</span> <span word="Chinese">Chinese</span> <span word="ecommerce">ecommerce</span> <span word="group">group</span> <span word="as">as</span> <span word="a">a</span> <span word="platform">platform</span> <span word="for">for</span> <span word="its">its</span> <span word="users">users</span> <span word="to">to</span> <span word="manage">manage</span> <span word="excess">excess</span> <span word="funds">funds</span> <span word="in">in</span> <span word="their">their</span> <span word="online">online</span> <span word="payment">payment</span> <span word="accounts">accounts</span>, <span word="Yu">Yu</span>’<span word="E">E</span> <span word="Bao">Bao</span> <span word="is">is</span> <span word="becoming">becoming</span> <span word="something">something</span> <span word="far">far</span> <span word="more">more</span> <span word="powerful">powerful</span>: <span word="a">a</span> <span word="straight">straight</span>-<span word="up">up</span> <span word="substitute">substitute</span> <span word="for">for</span> <span word="traditional">traditional</span> <span word="bank">bank</span> <span word="deposits">deposits</span>.</p><p>起初,阿里巴巴对余额宝的宣传定位是,帮助用户管理在线支付账务里富余资金的平台。如今,余额宝正在变成一款比这一定位强大得多的产品,即传统银行存款的直接替代品。</p>
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