绿色果蔬汁流行 消费者会花多少钱买健康饮料?
<p><span word="As">As</span> <span word="much">much</span> <span word="as">as</span> $10 <span word="and">and</span> <span word="sometimes">sometimes</span> <span word="more">more</span>. <span word="At">At</span> <span word="least">least</span> <span word="that">that</span>'<span word="s">s</span> <span word="the">the</span> <span word="belief">belief</span> <span word="of">of</span> <span word="high">high</span>-<span word="end">end</span> <span word="grocers">grocers</span> <span word="like">like</span> <span word="Whole">Whole</span> <span word="Foods">Foods</span> <span word="Market">Market</span> <span word="and">and</span> <span word="a">a</span> <span word="spurt">spurt</span> <span word="of">of</span> <span word="small">small</span> <span word="juice">juice</span> <span word="companies">companies</span> <span word="trying">trying</span> <span word="to">to</span> <span word="move">move</span> <span word="the">the</span> <span word="cold">cold</span>-<span word="pressed">pressed</span>-<span word="juice">juice</span> <span word="craze">craze</span> <span word="from">from</span> <span word="small">small</span>-<span word="batch">batch</span> <span word="to">to</span> <span word="mass">mass</span>-<span word="produced">produced</span>.</p><p>高达10美元甚至更多。至少这是<span word="Whole">Whole</span> <span word="Foods">Foods</span> <span word="Market">Market</span>等高档食品超市和一批发展迅猛的小型果汁生产商的信条，他们正试图将狂热的冷榨果汁潮流从小批量变成大规模生产。</p><p><span word="A">A</span> 16-<span word="ounce">ounce</span> <span word="bottle">bottle</span> <span word="of">of</span> <span word="BluePrint">BluePrint</span> <span word="Red">Red</span>, <span word="containing">containing</span> <span word="beets">beets</span>, <span word="carrots">carrots</span> <span word="and">and</span> <span word="ginger">ginger</span>, <span word="among">among</span> <span word="other">other</span> <span word="ingredients">ingredients</span>, <span word="goes">goes</span> <span word="for">for</span> $10 <span word="at">at</span> <span word="some">some</span> <span word="retailers">retailers</span>. <span word="And">And</span> <span word="Whole">Whole</span> <span word="Foods">Foods</span> <span word="customers">customers</span> <span word="are">are</span> <span word="paying">paying</span> $9 <span word="for">for</span> <span word="a">a</span> <span word="bottle">bottle</span> <span word="of">of</span> <span word="celery">celery</span>-<span word="based">based</span> <span word="Twelve">Twelve</span> <span word="Essentials">Essentials</span> <span word="vegetable">vegetable</span> <span word="juice">juice</span>, <span word="one">one</span> <span word="of">of</span> <span word="the">the</span> <span word="top">top</span>-<span word="sellers">sellers</span> <span word="from">from</span> <span word="Suja">Suja</span>, <span word="an">an</span> 18-<span word="month">month</span>-<span word="old">old</span> <span word="juice">juice</span> <span word="brand">brand</span> <span word="based">based</span> <span word="in">in</span> <span word="San">San</span> <span word="Diego">Diego</span>. <span word="Suja">Suja</span> <span word="co">co</span>-<span word="founder">founder</span> <span word="Annie">Annie</span> <span word="Lawless">Lawless</span> <span word="says">says</span> <span word="customers">customers</span> <span word="understand">understand</span> <span word="the">the</span> <span word="high">high</span> <span word="cost">cost</span> <span word="of">of</span> <span word="what">what</span> <span word="goes">goes</span> <span word="into">into</span> <span word="the">the</span> <span word="bottle">bottle</span>, <span word="including">including</span> <span word="organic">organic</span> <span word="produce">produce</span> <span word="that">that</span> <span word="is">is</span> <span word="cold">cold</span> <span word="pressed">pressed</span> <span word="and">and</span> <span word="then">then</span> <span word="preserved">preserved</span> <span word="using">using</span> <span word="a">a</span> <span word="process">process</span> <span word="that">that</span> <span word="leaves">leaves</span> <span word="most">most</span> <span word="of">of</span> <span word="the">the</span> <span word="nutrients">nutrients</span> <span word="intact">intact</span>. '<span word="When">When</span> <span word="you">you</span> <span word="buy">buy</span> <span word="a">a</span> <span word="bottle">bottle</span>, <span word="you">you</span>'<span word="re">re</span> <span word="getting">getting</span> <span word="all">all</span> <span word="the">the</span> <span word="goodness">goodness</span> <span word="without">without</span> <span word="any">any</span> <span word="of">of</span> <span word="the">the</span> <span word="effort">effort</span>,' <span word="says">says</span> <span word="Ms">Ms</span>. <span word="Lawless">Lawless</span>, <span word="a">a</span> 26-<span word="year">year</span>-<span word="old">old</span> <span word="former">former</span> <span word="law">law</span> <span word="student">student</span> <span word="and">and</span> <span word="yoga">yoga</span> <span word="instructor">instructor</span>. <span word="The">The</span> <span word="company">company</span> <span word="says">says</span> <span word="it">it</span> <span word="generated">generated</span> $20 <span word="million">million</span> <span word="in">in</span> <span word="revenue">revenue</span> <span word="in">in</span> <span word="its">its</span> <span word="first">first</span> <span word="year">year</span>.</p><p><span word="BluePrint">BluePrint</span>一瓶16盎司（约合454克）的<span word="Red">Red</span>果汁在某些零售店售价10美元（约合人民币60元），其中含有甜菜、胡萝卜和姜汁等原料。在<span word="Whole">Whole</span> <span word="Foods">Foods</span>超市，以芹菜为主要原料的<span word="Twelve">Twelve</span> <span word="Essentials">Essentials</span>蔬菜汁售价9美元（约合人民币54元）一瓶。这是 地亚哥果汁品牌<span word="Suja">Suja</span>销量最好的一款产品。该品牌创立仅18个月。<span word="Suja">Suja</span>联合创始人安妮・劳雷斯(<span word="Annie">Annie</span> <span word="Lawless">Lawless</span>)说，消费者明白成本高在哪里，包括使用的有机农产品，它们经过冷榨并使用可保留大部分营养的方法进行储藏。劳雷斯说：“买这样一瓶饮料，毫不费力就能获得所有的精华。”劳雷斯现年26岁，之前是法学专业学生，并担任过瑜伽教练。公司表示第一年营收为2,000万美元（约合人民币1.2亿元）。</p>
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