网上订购买车,未来不是梦想
<p><span word="For">For</span> <span word="a">a</span> <span word="century">century</span> <span word="or">or</span> <span word="so">so</span>, <span word="the">the</span> <span word="shopping">shopping</span> <span word="ritual">ritual</span> <span word="at">at</span> <span word="dealer">dealer</span> <span word="showrooms">showrooms</span> <span word="for">for</span> <span word="new">new</span> <span word="and">and</span> <span word="used">used</span> <span word="vehicles">vehicles</span> <span word="hasn">hasn</span>'<span word="t">t</span> <span word="changed">changed</span> <span word="much">much</span>, <span word="apart">apart</span> <span word="from">from</span> <span word="more">more</span> <span word="comfortable">comfortable</span> <span word="chairs">chairs</span> <span word="and">and</span> <span word="the">the</span> <span word="addition">addition</span> <span word="of">of</span> <span word="latte">latte</span> <span word="machines">machines</span>.</p><p>一个世纪以来，在经销商的展厅里购买新车或二手车的程序基本上没有什么变化，只是多了一些舒服的椅子和咖啡机什么的。</p><p><span word="But">But</span> <span word="the">the</span> <span word="Internet">Internet</span> <span word="is">is</span> <span word="unraveling">unraveling</span> <span word="the">the</span> <span word="essence">essence</span> <span word="of">of</span> <span word="new">new</span>-<span word="car">car</span> <span word="retailing">retailing</span>, <span word="arming">arming</span> <span word="shoppers">shoppers</span> <span word="with">with</span> <span word="more">more</span> <span word="information">information</span> <span word="than">than</span> <span word="ever">ever</span> <span word="about">about</span> <span word="features">features</span> <span word="and">and</span> <span word="prices">prices</span>, <span word="as">as</span> <span word="well">well</span> <span word="as">as</span> <span word="expert">expert</span> <span word="reviews">reviews</span>. <span word="Will">Will</span> <span word="shoppers">shoppers</span> <span word="soon">soon</span> <span word="be">be</span> <span word="able">able</span> <span word="to">to</span> <span word="take">take</span> <span word="the">the</span> <span word="next">next</span> <span word="step">step</span> <span word="and">and</span> <span word="order">order</span> <span word="new">new</span> <span word="cars">cars</span> <span word="online">online</span>, <span word="like">like</span> <span word="books">books</span>, <span word="laptops">laptops</span> <span word="and">and</span> <span word="shoes">shoes</span>?</p><p>但互联网正在解构新车销售的本质，它让消费者了解到更多有关汽车性能和价格的信息，同时还有专家的评测与看法。那么，不久的将来，消费者是否会像买书、买鞋、买笔记本电脑一样，开始在网上订购汽车呢？</p><p><span word="The">The</span> <span word="debate">debate</span> <span word="over">over</span> <span word="Internet">Internet</span> <span word="vehicle">vehicle</span> <span word="sales">sales</span> <span word="rages">rages</span>, <span word="since">since</span> <span word="automakers">automakers</span> <span word="see">see</span> <span word="it">it</span> <span word="as">as</span> <span word="a">a</span> <span word="way">way</span> <span word="to">to</span> <span word="slash">slash</span> <span word="distribution">distribution</span> <span word="costs">costs</span> <span word="by">by</span> <span word="hundreds">hundreds</span>, <span word="and">and</span> <span word="perhaps">perhaps</span> <span word="a">a</span> <span word="few">few</span> <span word="thousand">thousand</span> <span word="dollars">dollars</span> <span word="per">per</span> <span word="vehicle">vehicle</span>. <span word="Dealers">Dealers</span> <span word="are">are</span> <span word="aghast">aghast</span>: <span word="They">They</span> <span word="have">have</span> <span word="shielded">shielded</span> <span word="their">their</span> <span word="franchises">franchises</span> <span word="in">in</span> <span word="every">every</span> <span word="state">state</span> <span word="with">with</span> <span word="legislation">legislation</span>. <span word="Many">Many</span> <span word="view">view</span> <span word="Internet">Internet</span> <span word="sales">sales</span> <span word="as">as</span> <span word="a">a</span> <span word="means">means</span> <span word="of">of</span> <span word="undermining">undermining</span> <span word="them">them</span>. <span word="Dealers">Dealers</span> <span word="assert">assert</span> <span word="that">that</span> "<span word="cars">cars</span> <span word="aren">aren</span>'<span word="t">t</span> <span word="books">books</span> <span word="or">or</span> <span word="shoes">shoes</span>" <span word="and">and</span> <span word="are">are</span> <span word="best">best</span> <span word="sold">sold</span> <span word="in">in</span> <span word="person">person</span> <span word="by">by</span> <span word="their">their</span> <span word="sales">sales</span> <span word="staff">staff</span>, <span word="a">a</span> <span word="process">process</span> <span word="that">that</span> <span word="allows">allows</span> <span word="the">the</span> <span word="shopper">shopper</span> <span word="to">to</span> <span word="test">test</span> <span word="the">the</span> <span word="vehicle">vehicle</span>, <span word="as">as</span> <span word="well">well</span> <span word="as">as</span> <span word="explore">explore</span> <span word="financing">financing</span> <span word="and">and</span> <span word="trade">trade</span>-<span word="ins">ins</span>.</p><p>关于汽车能否在互联网上销售的争论已然十分激烈。汽车厂商们认为，网上卖车可以大幅降低渠道成本，光是卖一辆车的渠道成本就可减少几百、甚至几千美元。而经销商们则惊慌失措，他们已经在美国的各个州通过法律巩固了自己的经营权，许多经销商认为网上售车会对他们的业务造成严重损害。他们坚称“汽车不是书也不是鞋”，最好还是通过与销售员面对面沟通的方式来购车，因为消费者可以通过这个环节试驾车辆，同时办妥贷款和打折等有关的事宜。</p>
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