HM和Zara都开始陆续关店了
<p><span word="H">H</span>&<span word="M">M</span> <span word="and">and</span> <span word="Zara">Zara</span> <span word="Are">Are</span> <span word="Closing">Closing</span> <span word="Stores">Stores</span> <span word="to">to</span> <span word="Get">Get</span> <span word="Ahead">Ahead</span></p><p>为了获得成功，<span word="H">H</span>&<span word="M">M</span>和<span word="Zara">Zara</span>开始关店。</p><p><span word="Europe">Europe</span>'<span word="s">s</span> <span word="fast">fast</span> <span word="fashion">fashion</span> <span word="giants">giants</span> <span word="may">may</span> <span word="have">have</span> <span word="been">been</span> <span word="slow">slow</span> <span word="to">to</span> <span word="wake">wake</span> <span word="up">up</span> <span word="to">to</span> <span word="the">the</span> <span word="threat">threat</span> <span word="posed">posed</span> <span word="by">by</span> <span word="e">e</span>-<span word="commerce">commerce</span>, <span word="but">but</span> <span word="it">it</span> <span word="looks">looks</span> <span word="more">more</span> <span word="and">and</span> <span word="more">more</span> <span word="like">like</span> <span word="they">they</span> <span word="have">have</span> <span word="raised">raised</span> <span word="their">their</span> <span word="game">game</span> <span word="enough">enough</span> <span word="to">to</span> <span word="survive">survive</span>—<span word="and">and</span> <span word="maybe">maybe</span> <span word="even">even</span> <span word="prosper">prosper</span>.</p><p>欧洲的快时尚巨头可能很晚才意识到电子商务带来的威胁，但是看起来他们越来越像已经把猎物养肥了，足够自己生存下来，甚至繁荣发展。</p><p><span word="Hennes">Hennes</span> & <span word="Mauritz">Mauritz</span>, <span word="the">the</span> <span word="Swedish">Swedish</span> <span word="company">company</span> <span word="behind">behind</span> <span word="H">H</span>&<span word="M">M</span>, <span word="Monki">Monki</span> <span word="and">and</span> <span word="Weekday">Weekday</span>, <span word="and">and</span> <span word="Spain">Spain</span>-<span word="based">based</span> <span word="Inditex">Inditex</span> (<span word="owner">owner</span> <span word="of">of</span> <span word="Zara">Zara</span> <span word="and">and</span> <span word="Massimo">Massimo</span> <span word="Dutti">Dutti</span>) <span word="are">are</span> <span word="both">both</span> <span word="seeing">seeing</span> <span word="the">the</span> <span word="benefits">benefits</span> <span word="of">of</span> <span word="decisions">decisions</span> <span word="taken">taken</span> <span word="last">last</span> <span word="year">year</span> <span word="to">to</span> <span word="trim">trim</span> <span word="their">their</span> <span word="networks">networks</span> <span word="of">of</span> <span word="physical">physical</span> <span word="stores">stores</span> <span word="and">and</span> <span word="throw">throw</span> <span word="more">more</span> <span word="resources">resources</span> <span word="into">into</span> <span word="online">online</span> <span word="sales">sales</span>.</p><p>瑞典公司<span word="Hennes">Hennes</span>&<span word="Mauritz">Mauritz</span>（<span word="H">H</span>&<span word="M">M</span>），<span word="Monki">Monki</span>公司和<span word="Weekday">Weekday</span>公司，以及西班牙的<span word="Inditex">Inditex</span>公司（<span word="Zara">Zara</span>和<span word="Massiomo">Massiomo</span> <span word="Dutti">Dutti</span>的拥有者）都看到了去年做出的决定带来的利益。他们决定削减实体店网络，将更多资源倾向网店。</p><p><span word="Eighteen">Eighteen</span> <span word="months">months</span> <span word="ago">ago</span>, <span word="H">H</span>&<span word="M">M</span> <span word="was">was</span> <span word="still">still</span> <span word="struggling">struggling</span> <span word="with">with</span> <span word="another">another</span> <span word="makeover">makeover</span> <span word="of">of</span> <span word="its">its</span> <span word="online">online</span> <span word="store">store</span> <span word="and">and</span> <span word="seemingly">seemingly</span> <span word="hell">hell</span> <span word="bent">bent</span> <span word="on">on</span> <span word="opening">opening</span> <span word="more">more</span> <span word="stores">stores</span> <span word="that">that</span> <span word="would">would</span> <span word="never">never</span> <span word="pay">pay</span> <span word="for">for</span> <span word="themselves">themselves</span>.</p><p>18个月以前，<span word="H">H</span>&<span word="M">M</span>还在挣扎着对网店进行改变，并且似乎执意要开更多无法收支平衡的店。</p><p><span word="Fast">Fast</span> <span word="forward">forward</span> <span word="to">to</span> <span word="this">this</span> <span word="summer">summer</span>—<span word="a">a</span> <span word="tumultuous">tumultuous</span> <span word="one">one</span> <span word="for">for</span> <span word="stocks">stocks</span>—<span word="and">and</span> <span word="H">H</span>&<span word="M">M</span> <span word="has">has</span> <span word="managed">managed</span> <span word="to">to</span> <span word="hold">hold</span> <span word="on">on</span> <span word="to">to</span> <span word="the">the</span> 15% <span word="gain">gain</span> <span word="it">it</span> <span word="made">made</span> <span word="when">when</span> <span word="it">it</span> <span word="announced">announced</span> <span word="its">its</span> <span word="most">most</span> <span word="recent">recent</span> <span word="quarterly">quarterly</span> <span word="earnings">earnings</span> <span word="in">in</span> <span word="late">late</span> <span word="June">June</span>.</p>
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