Gmail新功能令零售商不安
<p><span word="For">For</span> <span word="some">some</span> <span word="retailers">retailers</span> <span word="that">that</span> <span word="rely">rely</span> <span word="on">on</span> <span word="emailed">emailed</span> <span word="promotions">promotions</span>, <span word="Google">Google</span> <span word="Inc">Inc</span>. <span word="is">is</span> <span word="adding">adding</span> <span word="insult">insult</span> <span word="to">to</span> <span word="injury">injury</span>.</p><p>对一些依赖电子邮件促销的零售商来说，谷歌(<span word="Google">Google</span> <span word="Inc">Inc</span>.)正在他们的伤口上撒盐。</p><p><span word="When">When</span> <span word="the">the</span> <span word="search">search</span> <span word="giant">giant</span> <span word="overhauled">overhauled</span> <span word="its">its</span> <span word="free">free</span> <span word="email">email</span> <span word="service">service</span> <span word="three">three</span> <span word="months">months</span> <span word="ago">ago</span>, <span word="it">it</span> <span word="set">set</span> <span word="up">up</span> <span word="algorithms">algorithms</span> <span word="to">to</span> <span word="automatically">automatically</span> <span word="siphon">siphon</span> <span word="the">the</span> <span word="flow">flow</span> <span word="of">of</span> <span word="airfare">airfare</span> <span word="offers">offers</span> <span word="and">and</span> <span word="spa">spa</span> <span word="deals">deals</span> <span word="away">away</span> <span word="from">from</span> <span word="users">users</span>' <span word="main">main</span> <span word="inboxes">inboxes</span> <span word="and">and</span> <span word="into">into</span> <span word="an">an</span> <span word="easily">easily</span> <span word="bypassed">bypassed</span> '<span word="Promotions">Promotions</span>' <span word="folder">folder</span>.</p><p>三个月前这家搜索引擎巨头对其免费电子邮件服务进行改革时，该公司建立了一个功能，可以自动将提供优惠机票和水疗服务的邮件从用户主要收件夹中挑出来，然后放到一个很容易被忽略的“推广”文件夹中。</p><p><span word="But">But</span> <span word="there">there</span> <span word="is">is</span> <span word="another">another</span> <span word="wrinkle">wrinkle</span>: <span word="For">For</span> <span word="Gmail">Gmail</span> <span word="users">users</span> <span word="that">that</span> <span word="do">do</span> <span word="visit">visit</span> <span word="those">those</span> <span word="Promotions">Promotions</span> <span word="folders">folders</span>, <span word="the">the</span> <span word="first">first</span> <span word="items">items</span> <span word="they">they</span> <span word="see">see</span> <span word="will">will</span> <span word="often">often</span> <span word="be">be</span> <span word="ads">ads</span> <span word="sold">sold</span> <span word="by">by</span> <span word="Google">Google</span>.</p><p>但还有另外的波折：那些会点开“推广”文件夹的用户看到的通常会是由谷歌销售的广告。</p><p><span word="The">The</span> <span word="ads">ads</span> <span word="are">are</span> <span word="different">different</span> <span word="from">from</span> <span word="those">those</span> <span word="that">that</span> <span word="already">already</span> <span word="appear">appear</span> <span word="inside">inside</span> <span word="users">users</span>' <span word="opened">opened</span> <span word="messages">messages</span>. <span word="Instead">Instead</span>, <span word="they">they</span> <span word="look">look</span> <span word="like">like</span> <span word="emails">emails</span> <span word="sitting">sitting</span> <span word="in">in</span> <span word="an">an</span> <span word="inbox">inbox</span> <span word="but">but</span> <span word="are">are</span> <span word="shaded">shaded</span> <span word="yellow">yellow</span> <span word="and">and</span> <span word="feature">feature</span> <span word="informational">informational</span> '<span word="i">i</span>' <span word="icons">icons</span> <span word="explaining">explaining</span> <span word="their">their</span> <span word="purpose">purpose</span>. <span word="Marketers">Marketers</span> <span word="still">still</span> <span word="complain">complain</span> <span word="that">that</span> <span word="the">the</span> <span word="ads">ads</span> <span word="threaten">threaten</span> <span word="to">to</span> <span word="draw">draw</span> <span word="attention">attention</span> <span word="away">away</span> <span word="from">from</span> <span word="the">the</span> <span word="coupons">coupons</span> <span word="and">and</span> <span word="pitch">pitch</span> <span word="emails">emails</span> <span word="they">they</span> <span word="want">want</span> <span word="their">their</span> <span word="targets">targets</span> <span word="to">to</span> <span word="read">read</span> <span word="first">first</span>.</p><p>这些广告不同于已经在用户打开的信息中出现的那些。相反，它们看上去像是收件箱里的电子邮件，但以黄色阴影标出，并有“<span word="i">i</span>”的小图标解释其用途。营销人员仍在抱怨，这些广告有可能构成威胁，让用户不再关注他们希望目标客户首先阅读的优惠和推销邮件。</p>
页:
[1]