日本成人纸尿裤销量将赶超婴儿纸尿裤
<p><span word="Japan">Japan</span>'<span word="s">s</span> <span word="rapidly">rapidly</span> <span word="aging">aging</span> <span word="population">population</span> <span word="is">is</span> <span word="producing">producing</span> <span word="some">some</span> <span word="interesting">interesting</span> <span word="new">new</span> <span word="business">business</span> <span word="opportunities">opportunities</span>, <span word="including">including</span> <span word="a">a</span> <span word="booming">booming</span> <span word="market">market</span> <span word="for">for</span> <span word="adult">adult</span> <span word="diapers">diapers</span>.</p><p><span word="The">The</span> <span word="Nikkei">Nikkei</span> <span word="newspaper">newspaper</span> (<span word="subscription">subscription</span> <span word="only">only</span>) <span word="reported">reported</span> <span word="on">on</span> <span word="Thursday">Thursday</span> <span word="that">that</span> <span word="three">three</span> <span word="Japanese">Japanese</span> <span word="paper">paper</span> <span word="companies">companies</span>--<span word="Daio">Daio</span>, <span word="and">and</span> <span word="Nippon">Nippon</span> <span word="Paper">Paper</span>--<span word="are">are</span> <span word="expanding">expanding</span> <span word="their">their</span> <span word="manufacturing">manufacturing</span> <span word="facilities">facilities</span> <span word="for">for</span> <span word="what">what</span> <span word="are">are</span> <span word="politely">politely</span> <span word="called">called</span> "<span word="incontinence">incontinence</span> <span word="products">products</span>" <span word="due">due</span> <span word="to">to</span> <span word="an">an</span> <span word="expected">expected</span> <span word="surge">surge</span> <span word="in">in</span> <span word="demand">demand</span>. <span word="The">The</span> <span word="Nikkei">Nikkei</span> <span word="said">said</span> <span word="adult">adult</span> <span word="diapers">diapers</span> <span word="are">are</span> <span word="expected">expected</span> <span word="to">to</span> <span word="outsell">outsell</span> <span word="baby">baby</span> <span word="diapers">diapers</span> <span word="in">in</span> <span word="Japan">Japan</span> <span word="by">by</span> 2020, <span word="but">but</span> <span word="according">according</span> <span word="to">to</span> <span word="Unicharm">Unicharm</span>, <span word="Japan">Japan</span>'<span word="s">s</span> <span word="biggest">biggest</span> <span word="diaper">diaper</span> <span word="maker">maker</span>, <span word="the">the</span> <span word="tipping">tipping</span> <span word="point">point</span> <span word="was">was</span> <span word="in">in</span> 2011.</p><p><span word="The">The</span> <span word="adult">adult</span> <span word="diaper">diaper</span> <span word="market">market</span> <span word="is">is</span> <span word="growing">growing</span> <span word="at">at</span> 6-10% <span word="a">a</span> <span word="year">year</span>, <span word="and">and</span> <span word="already">already</span> <span word="pulls">pulls</span> <span word="in">in</span> 140 <span word="billion">billion</span> <span word="yen">yen</span> ($1.4 <span word="billion">billion</span>) <span word="by">by</span> <span word="catering">catering</span> <span word="to">to</span> <span word="Japan">Japan</span>'<span word="s">s</span> <span word="elderly">elderly</span> <span word="population">population</span>--<span word="it">it</span> <span word="has">has</span> <span word="the">the</span> <span word="highest">highest</span> <span word="percentage">percentage</span> <span word="of">of</span> <span word="over">over</span>-65<span word="s">s</span> <span word="in">in</span> <span word="the">the</span> <span word="world">world</span>, <span word="making">making</span> <span word="up">up</span> <span word="more">more</span> <span word="than">than</span> 20% <span word="of">of</span> <span word="the">the</span> <span word="population">population</span>.</p><p><span word="Demographics">Demographics</span> <span word="aside">aside</span>, <span word="adult">adult</span> <span word="diapers">diapers</span> <span word="are">are</span> <span word="an">an</span> <span word="attractive">attractive</span> <span word="business">business</span> <span word="in">in</span> <span word="their">their</span> <span word="own">own</span> <span word="right">right</span>--<span word="they">they</span> <span word="sell">sell</span> <span word="for">for</span> <span word="as">as</span> <span word="much">much</span> <span word="as">as</span> 2.5 <span word="times">times</span> <span word="more">more</span> <span word="than">than</span> <span word="infant">infant</span> <span word="diapers">diapers</span>, <span word="resulting">resulting</span> <span word="in">in</span> <span word="higher">higher</span> <span word="profit">profit</span> <span word="margins">margins</span>, <span word="and">and</span> <span word="there">there</span>'<span word="s">s</span> <span word="also">also</span> <span word="a">a</span> <span word="lucrative">lucrative</span> <span word="sales">sales</span> <span word="channel">channel</span> <span word="to">to</span> <span word="institutions">institutions</span> <span word="like">like</span> <span word="hospitals">hospitals</span> <span word="and">and</span> <span word="nursing">nursing</span> <span word="homes">homes</span>. <span word="Marketing">Marketing</span> <span word="to">to</span> <span word="consumers">consumers</span> <span word="can">can</span> <span word="still">still</span> <span word="be">be</span> <span word="a">a</span> <span word="minefield">minefield</span> (<span word="as">as</span> <span word="the">the</span> <span word="parody">parody</span> <span word="ad">ad</span> <span word="from">from</span> <span word="Saturday">Saturday</span> <span word="Night">Night</span> <span word="Live">Live</span>, <span word="below">below</span>, <span word="demonstrates">demonstrates</span>) <span word="but">but</span> <span word="diaper">diaper</span> <span word="manufacturers">manufacturers</span>--<span word="confident">confident</span> <span word="that">that</span> <span word="the">the</span> <span word="embarrassment">embarrassment</span> <span word="factor">factor</span> <span word="can">can</span> <span word="be">be</span> <span word="overcome">overcome</span>--<span word="are">are</span> <span word="determined">determined</span> <span word="to">to</span> <span word="push">push</span> <span word="the">the</span> <span word="envelope">envelope</span>.</p><p><span word="Sweden">Sweden</span>'<span word="s">s</span> <span word="SCA">SCA</span>, <span word="the">the</span> <span word="world">world</span>'<span word="s">s</span> <span word="biggest">biggest</span> <span word="hygiene">hygiene</span> <span word="product">product</span> <span word="maker">maker</span>, <span word="recently">recently</span> <span word="sent">sent</span> <span word="a">a</span> <span word="sample">sample</span> <span word="of">of</span> <span word="its">its</span> <span word="adult">adult</span> <span word="diapers">diapers</span> <span word="to">to</span> <span word="every">every</span> <span word="Swedish">Swedish</span> <span word="man">man</span> <span word="over">over</span> <span word="the">the</span> <span word="age">age</span> <span word="of">of</span> 55. <span word="It">It</span> <span word="was">was</span> <span word="besieged">besieged</span> <span word="by">by</span> <span word="angry">angry</span> <span word="phone">phone</span> <span word="calls">calls</span> <span word="from">from</span> <span word="men">men</span> <span word="who">who</span> <span word="were">were</span> <span word="perhaps">perhaps</span> <span word="not">not</span> <span word="quite">quite</span> <span word="reconciled">reconciled</span> <span word="to">to</span> <span word="needing">needing</span> <span word="the">the</span> <span word="company">company</span>'<span word="s">s</span> <span word="products">products</span> <span word="someday">someday</span>.</p>
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