7招教你做标题党：这样的文章大家才爱看
<p><span word="Your">Your</span> <span word="headline">headline</span> <span word="is">is</span> <span word="the">the</span> <span word="most">most</span> <span word="important">important</span> <span word="part">part</span> <span word="of">of</span> <span word="your">your</span> <span word="blog">blog</span> <span word="or">or</span> <span word="article">article</span> <span word="post">post</span>.</p><p>无论是博客还是论文，标题都至关重要。</p><p><span word="It">It</span> <span word="is">is</span> <span word="the">the</span> <span word="first">first</span> <span word="and">and</span> <span word="usually">usually</span> <span word="only">only</span> <span word="chance">chance</span> <span word="you">you</span> <span word="have">have</span> <span word="to">to</span> <span word="get">get</span> <span word="the">the</span> <span word="attention">attention</span> <span word="of">of</span> <span word="prospective">prospective</span> <span word="readers">readers</span>. <span word="If">If</span> <span word="they">they</span> <span word="don">don</span>'<span word="t">t</span> <span word="read">read</span> <span word="past">past</span> <span word="your">your</span> <span word="headline">headline</span> <span word="and">and</span> <span word="click">click</span> <span word="on">on</span> <span word="your">your</span> <span word="post">post</span> <span word="then">then</span> <span word="the">the</span> <span word="body">body</span> <span word="copy">copy</span> <span word="might">might</span> <span word="as">as</span> <span word="well">well</span> <span word="not">not</span> <span word="exist">exist</span>.</p><p>这是你能吸引读者的唯一关键机会。如果他们匆匆掠过标题，那么正文估计也没多少人会再看了吧。</p><p><span word="According">According</span> <span word="to">to</span> <span word="CopyBlogger">CopyBlogger</span>, <span word="eight">eight</span> <span word="out">out</span> <span word="of">of</span> 10 <span word="people">people</span> <span word="will">will</span> <span word="read">read</span> <span word="your">your</span> <span word="headline">headline</span> <span word="copy">copy</span>, <span word="but">but</span> <span word="only">only</span> <span word="two">two</span> <span word="out">out</span> <span word="of">of</span> 10 <span word="will">will</span> <span word="read">read</span> <span word="the">the</span> <span word="rest">rest</span>. <span word="This">This</span> <span word="is">is</span> <span word="why">why</span> <span word="so">so</span> <span word="much">much</span> <span word="emphasis">emphasis</span> <span word="is">is</span> <span word="placed">placed</span> <span word="on">on</span> <span word="the">the</span> <span word="headline">headline</span> <span word="in">in</span> <span word="all">all</span> <span word="forms">forms</span> <span word="of">of</span> <span word="marketing">marketing</span> <span word="and">and</span> <span word="advertising">advertising</span>.</p><p>调查显示，80%的人会看标题，然后只有剩下来两成的人会读正文部分。所以在市场和广告领域，标题绝对是制胜法宝。</p><p><span word="Your">Your</span> <span word="headline">headline</span> <span word="has">has</span> <span word="only">only</span> <span word="one">one</span> <span word="purpose">purpose</span>—<span word="to">to</span> <span word="get">get</span> <span word="the">the</span> <span word="next">next</span> <span word="line">line</span> <span word="read">read</span>. <span word="The">The</span> <span word="next">next</span> <span word="line">line</span> <span word="needs">needs</span> <span word="to">to</span> <span word="get">get</span> <span word="you">you</span> <span word="to">to</span> <span word="read">read</span> <span word="the">the</span> <span word="following">following</span> <span word="line">line</span>, <span word="and">and</span> <span word="so">so</span> <span word="it">it</span> <span word="goes">goes</span> <span word="on">on</span> <span word="until">until</span> <span word="you">you</span> <span word="reach">reach</span> <span word="a">a</span> <span word="call">call</span> <span word="to">to</span> <span word="action">action</span>.</p><p>你的标题只有一个目的——让人读下一行，而下一行又需要引着人继续往下读，然后就这么一直读下去咯。</p><p><span word="There">There</span> <span word="is">is</span> <span word="no">no</span> <span word="point">point</span> <span word="in">in</span> <span word="spending">spending</span> <span word="a">a</span> <span word="couple">couple</span> <span word="of">of</span> <span word="hours">hours</span> <span word="writing">writing</span> <span word="a">a</span> <span word="post">post</span> <span word="and">and</span> <span word="allocating">allocating</span> <span word="only">only</span> <span word="a">a</span> <span word="couple">couple</span> <span word="of">of</span> <span word="minutes">minutes</span> <span word="to">to</span> <span word="your">your</span> <span word="headline">headline</span>. <span word="If">If</span> <span word="your">your</span> <span word="post">post</span> <span word="doesn">doesn</span>'<span word="t">t</span> <span word="get">get</span> <span word="read">read</span>, <span word="all">all</span> <span word="your">your</span> <span word="hard">hard</span> <span word="work">work</span> <span word="will">will</span> <span word="be">be</span> <span word="wasted">wasted</span>.</p><p>如果你辛苦花费好几个小时写一篇东西，只花几分钟来想一个标题，那真是毫无意义。标题不好，吸引不到人来阅读，一切努力都会白费。</p>
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