苹果能否夺回智能手机霸主地位?
<p><span word="In">In</span> <span word="an">an</span> <span word="interview">interview</span> <span word="about">about</span> <span word="the">the</span> <span word="impact">impact</span> <span word="of">of</span> <span word="Samsung">Samsung</span>'<span word="s">s</span> <span word="Galaxy">Galaxy</span> <span word="S">S</span>4 <span word="on">on</span> <span word="Apple">Apple</span> (<span word="AAPL">AAPL</span>), <span word="Anouch">Anouch</span> <span word="Seydtaghi">Seydtaghi</span>, <span word="deputy">deputy</span> <span word="economics">economics</span> <span word="editor">editor</span> <span word="for">for</span> <span word="the">the</span> <span word="Swiss">Swiss</span> <span word="newspaper">newspaper</span> <span word="Le">Le</span> <span word="Temps">Temps</span>, <span word="asked">asked</span> <span word="Asymco">Asymco</span>'<span word="s">s</span> <span word="Horace">Horace</span> <span word="Dediu">Dediu</span> <span word="what">what</span> <span word="seemed">seemed</span> <span word="like">like</span> <span word="a">a</span> <span word="perfectly">perfectly</span> <span word="reasonable">reasonable</span> <span word="question">question</span>:</p><p>就三星（<span word="Samsung">Samsung</span>）<span word="Galaxy">Galaxy</span> <span word="S">S</span>4对苹果（<span word="Apple">Apple</span>）造成的影响，瑞士报纸《时报》（<span word="Le">Le</span> <span word="Temps">Temps</span>）财经版副主编阿诺和?赛德塔基采访了美国数据调查机构<span word="Asymco">Asymco</span>的贺拉斯?德迪乌，而且问了一个似乎非常合理的问题：</p><p><span word="Q">Q</span>: <span word="Can">Can</span> <span word="Apple">Apple</span> <span word="regain">regain</span> <span word="the">the</span> <span word="lead">lead</span> <span word="in">in</span> <span word="the">the</span> <span word="smartphone">smartphone</span> <span word="market">market</span>? <span word="If">If</span> <span word="yes">yes</span>, <span word="how">how</span>?</p><p>问：苹果能否夺回在智能手机市场的领先地位？怎样做才有可能？</p><p><span word="Dediu">Dediu</span> <span word="responded">responded</span>, <span word="characteristically">characteristically</span>, <span word="with">with</span> <span word="a">a</span> <span word="chart">chart</span>:</p><p>秉承一贯风格，德迪乌用一幅图表给出了回答：</p><p><span word="A">A</span>: <span word="Apple">Apple</span> <span word="had">had</span> <span word="leadership">leadership</span> <span word="in">in</span> <span word="the">the</span> <span word="phone">phone</span> <span word="market">market</span> <span word="for">for</span> <span word="two">two</span> <span word="quarters">quarters</span> (<span word="see">see</span> <span word="graphic">graphic</span>).</p><p>答：苹果曾领导手机市场两个季度（见图表）。</p><p><span word="It">It</span>'<span word="s">s</span> <span word="a">a</span> <span word="myth">myth</span> <span word="to">to</span> <span word="think">think</span> <span word="that">that</span> <span word="Apple">Apple</span> <span word="was">was</span> <span word="dominant">dominant</span> <span word="for">for</span> <span word="any">any</span> <span word="extended">extended</span> <span word="period">period</span> <span word="of">of</span> <span word="time">time</span>. <span word="The">The</span> <span word="top">top</span> <span word="spot">spot</span> <span word="is">is</span> <span word="very">very</span> <span word="difficult">difficult</span> <span word="to">to</span> <span word="obtain">obtain</span> <span word="unless">unless</span> <span word="a">a</span> <span word="company">company</span> <span word="has">has</span> <span word="a">a</span> <span word="large">large</span> <span word="portfolio">portfolio</span> <span word="of">of</span> <span word="products">products</span> <span word="which">which</span> <span word="are">are</span> <span word="sold">sold</span> <span word="in">in</span> <span word="all">all</span> <span word="markets">markets</span>. <span word="Apple">Apple</span> <span word="has">has</span> <span word="less">less</span> <span word="than">than</span> <span word="half">half</span> <span word="the">the</span> <span word="operator">operator</span> <span word="distribution">distribution</span> <span word="of">of</span> <span word="Samsung">Samsung</span> <span word="and">and</span> <span word="keeps">keeps</span> <span word="only">only</span> <span word="one">one</span> <span word="new">new</span> <span word="product">product</span> <span word="in">in</span> <span word="the">the</span> <span word="market">market</span> <span word="each">each</span> <span word="year">year</span>.</p><p>认为苹果曾长期主导市场不过是错觉。除非某家公司的产品阵容庞大，而且在所有市场销售，否则要想登上头把交椅相当困难。苹果手机的运营商销售网络尚不足三星的一半，而且苹果每年仅推出一款新产品。</p>
页:
[1]