2017年品牌大比拼:五大赢家与五大输家
<p><span word="Which">Which</span> <span word="brands">brands</span> <span word="most">most</span> <span word="improved">improved</span> <span word="their">their</span> <span word="reputations">reputations</span> <span word="in">in</span> <span word="social">social</span> <span word="media">media</span> <span word="in">in</span> 2017? <span word="And">And</span> <span word="which">which</span> <span word="companies">companies</span> <span word="made">made</span> <span word="them">them</span> <span word="worse">worse</span>?</p><p>2017年有哪些品牌通过社交媒体提升了它们的声誉？哪些公司则越来越差了？</p><p><span word="We">We</span> <span word="asked">asked</span> <span word="the">the</span> <span word="Dachis">Dachis</span> <span word="Group">Group</span>, <span word="a">a</span> <span word="social">social</span> <span word="media">media</span> <span word="measurement">measurement</span> <span word="agency">agency</span>, <span word="to">to</span> <span word="tell">tell</span> <span word="us">us</span> <span word="which">which</span> <span word="brands">brands</span> <span word="got">got</span> <span word="the">the</span> <span word="biggest">biggest</span> <span word="increases">increases</span> <span word="in">in</span> <span word="consumer">consumer</span> <span word="love">love</span>, <span word="and">and</span> <span word="which">which</span> <span word="lost">lost</span> <span word="the">the</span> <span word="most">most</span> <span word="ground">ground</span>.</p><p>我们咨询了社交媒体评估机构达奇斯集团（<span word="Dachis">Dachis</span> <span word="Group">Group</span>），问它哪些品牌最受消费者的喜爱，哪些品牌失去了大部分市场。</p><p><span word="First">First</span>, <span word="the">the</span> <span word="companies">companies</span> <span word="that">that</span> <span word="gained">gained</span> <span word="the">the</span> <span word="most">most</span> <span word="consumer">consumer</span> <span word="love">love</span> ...</p><p>首先，最受消费者喜爱的公司是：</p><p>1. <span word="Apple">Apple</span>. <span word="Brand">Brand</span> <span word="love">love</span>: 57% / <span word="Rank">Rank</span>: 32</p><p>1.苹果。 品牌喜爱度：57%/排名：32</p><p><span word="Dachis">Dachis</span> <span word="says">says</span>: <span word="The">The</span> <span word="end">end</span> <span word="of">of</span> <span word="year">year</span> <span word="iPhone">iPhone</span> 5 <span word="and">and</span> <span word="iPad">iPad</span> <span word="Mini">Mini</span> <span word="releases">releases</span> <span word="overcame">overcame</span> <span word="early">early</span> <span word="controversies">controversies</span> <span word="in">in</span> <span word="overseas">overseas</span> <span word="manufacturing">manufacturing</span> <span word="and">and</span> <span word="any">any</span> <span word="lingering">lingering</span> <span word="effects">effects</span> <span word="from">from</span> <span word="the">the</span> <span word="death">death</span> <span word="of">of</span> <span word="Steve">Steve</span> <span word="Jobs">Jobs</span> <span word="to">to</span> <span word="make">make</span> <span word="Apple">Apple</span> <span word="the">the</span> <span word="biggest">biggest</span> <span word="mover">mover</span> <span word="of">of</span> <span word="the">the</span> <span word="year">year</span>.</p><p>达奇斯说：年底<span word="iphone">iphone</span>5和迷你<span word="ipad">ipad</span>的发布，消除了海内外制造业和乔布斯死后遗留影响的争议，这使得苹果成为年度最大的赢家。</p><p>2. <span word="LinkedIn">LinkedIn</span>. <span word="Brand">Brand</span> <span word="love">love</span>: 47% / <span word="Rank">Rank</span>: 309</p><p>2. 邻客音（<span word="LinkedIn">LinkedIn</span>）。品牌喜爱度：47%/排名：309</p><p><span word="Dachis">Dachis</span> <span word="says">says</span>: <span word="Strong">Strong</span> <span word="financial">financial</span> <span word="performance">performance</span> <span word="combined">combined</span> <span word="with">with</span> <span word="a">a</span> <span word="slew">slew</span> <span word="of">of</span> <span word="new">new</span> <span word="features">features</span> <span word="made">made</span> <span word="LinkedIn">LinkedIn</span> <span word="a">a</span> <span word="magnet">magnet</span> <span word="for">for</span> <span word="positivity">positivity</span> <span word="in">in</span> 2017. <span word="Positivity">Positivity</span> <span word="like">like</span> <span word="this">this</span> <span word="could">could</span> <span word="help">help</span> <span word="the">the</span> <span word="company">company</span> <span word="move">move</span> <span word="from">from</span> <span word="stern">stern</span> <span word="business">business</span> <span word="network">network</span> <span word="to">to</span> <span word="lively">lively</span> <span word="communications">communications</span> <span word="platform">platform</span> <span word="in">in</span> 2013.</p>
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