让顾客养成可持续性行为的方法
<p><span word="Ways">Ways</span> <span word="to">to</span> <span word="shift">shift</span> <span word="consumers">consumers</span> <span word="towards">towards</span> <span word="sustainable">sustainable</span> <span word="behavior">behavior</span></p><p>让顾客养成可持续性行为的方法</p><p><span word="Social">Social</span> <span word="influence">influence</span></p><p>社会影响</p><p><span word="Humans">Humans</span> <span word="are">are</span> <span word="social">social</span> <span word="animals">animals</span> <span word="and">and</span> <span word="will">will</span> <span word="follow">follow</span> <span word="the">the</span> <span word="actions">actions</span> <span word="of">of</span> <span word="others">others</span>, <span word="especially">especially</span> <span word="on">on</span> <span word="ethical">ethical</span> <span word="issues">issues</span>. <span word="When">When</span> <span word="people">people</span> <span word="learn">learn</span> <span word="they">they</span> <span word="are">are</span> <span word="using">using</span> <span word="more">more</span> <span word="energy">energy</span> <span word="than">than</span> <span word="their">their</span> <span word="neighbours">neighbours</span>, <span word="they">they</span> <span word="decrease">decrease</span> <span word="their">their</span> <span word="energy">energy</span> <span word="usage">usage</span>. <span word="But">But</span> <span word="what">what</span> <span word="if">if</span> <span word="the">the</span> <span word="sustainable">sustainable</span> <span word="behavior">behavior</span> <span word="has">has</span> <span word="yet">yet</span> <span word="to">to</span> <span word="be">be</span> <span word="established">established</span>? <span word="For">For</span> <span word="example">example</span>, <span word="how">how</span> <span word="does">does</span> <span word="one">one</span> <span word="convince">convince</span> <span word="people">people</span> <span word="to">to</span> <span word="install">install</span> <span word="solar">solar</span> <span word="panels">panels</span> <span word="if">if</span> <span word="no">no</span> <span word="one">one</span> <span word="in">in</span> <span word="their">their</span> <span word="neighbourhood">neighbourhood</span> <span word="is">is</span> <span word="doing">doing</span> <span word="it">it</span>? <span word="A">A</span> "<span word="brand">brand</span> <span word="ambassador">ambassador</span>" <span word="can">can</span> <span word="be">be</span> <span word="invaluable">invaluable</span>. <span word="Solar">Solar</span> <span word="advocates">advocates</span> <span word="who">who</span> <span word="had">had</span> <span word="installed">installed</span> <span word="solar">solar</span> <span word="panels">panels</span> <span word="in">in</span> <span word="their">their</span> <span word="own">own</span> <span word="homes">homes</span> <span word="were">were</span> <span word="able">able</span> <span word="to">to</span> <span word="recruit">recruit</span> 63 <span word="per">per</span> <span word="cent">cent</span> <span word="more">more</span> <span word="residents">residents</span> <span word="to">to</span> <span word="purchase">purchase</span> <span word="and">and</span> <span word="install">install</span> <span word="solar">solar</span> <span word="panels">panels</span>.</p><p>人类是社交动物，会模仿他人的行为，在道德问题方面更是如此。当一个人得知自己的能源消耗高于邻居时，他会减少能源使用。但如果可持续行为尚未养成呢？比如说，如果整个社区都没有安装太阳能电池板，我们该如何劝这些人安装呢？这时候，“品牌形象大使”的重要性开始凸显。自家已安装太阳能电池板的倡导者可说服63%的居民购买并安装太阳能电池板。</p><p><span word="For">For</span> <span word="ethical">ethical</span> <span word="behaviors">behaviors</span>, <span word="learning">learning</span> <span word="about">about</span> <span word="the">the</span> <span word="behaviors">behaviors</span> <span word="of">of</span> <span word="others">others</span> <span word="can">can</span> <span word="be">be</span> <span word="motivating">motivating</span>. <span word="In">In</span> <span word="one">one</span> <span word="example">example</span>, <span word="when">when</span> <span word="business">business</span> <span word="students">students</span> <span word="on">on</span> <span word="a">a</span> <span word="college">college</span> <span word="campus">campus</span> <span word="heard">heard</span> <span word="that">that</span> <span word="computer">computer</span> <span word="science">science</span> <span word="students">students</span> <span word="were">were</span> <span word="better">better</span> <span word="at">at</span> <span word="composting">composting</span> <span word="and">and</span> <span word="recycling">recycling</span>, <span word="they">they</span> <span word="more">more</span> <span word="than">than</span> <span word="doubled">doubled</span> <span word="their">their</span> <span word="efforts">efforts</span>.</p>
页:
[1]