中国消费者都是冤大头:赚着卖白菜的钱，付着买奢侈品的价
<p><span word="Chinese">Chinese</span> <span word="at">at</span> <span word="all">all</span> <span word="socioeconomic">socioeconomic</span> <span word="levels">levels</span> <span word="try">try</span> <span word="to">to</span> "<span word="win">win</span>"—<span word="that">that</span> <span word="is">is</span>, <span word="climb">climb</span> <span word="the">the</span> <span word="ladder">ladder</span> <span word="of">of</span> <span word="success">success</span>—<span word="while">while</span> <span word="working">working</span> <span word="within">within</span> <span word="the">the</span> <span word="system">system</span>, <span word="not">not</span> <span word="against">against</span> <span word="it">it</span>. <span word="In">In</span> <span word="Chinese">Chinese</span> <span word="consumer">consumer</span> <span word="culture">culture</span>, <span word="there">there</span> <span word="is">is</span> <span word="a">a</span> <span word="constant">constant</span> <span word="tension">tension</span> <span word="between">between</span> <span word="self">self</span>-<span word="protection">protection</span> <span word="and">and</span> <span word="displaying">displaying</span> <span word="status">status</span>.</p><p>各个社会经济阶层的中国人都在努力“赢”──也就是攀爬成功的阶梯──他们都在适应着体制，而不是去对抗它。在中国人的消费文化中，一直存在着自我保护 和彰显身份的矛盾。</p><p><span word="If">If</span> <span word="you">you</span> <span word="picked">picked</span> <span word="up">up</span> <span word="your">your</span> <span word="cup">cup</span> <span word="of">of</span> <span word="joe">joe</span> <span word="from">from</span> <span word="Starbucks">Starbucks</span> <span word="this">this</span> <span word="morning">morning</span>, <span word="you">you</span> <span word="might">might</span> <span word="have">have</span> <span word="noticed">noticed</span> <span word="that">that</span> <span word="it">it</span> <span word="cost">cost</span> <span word="a">a</span> <span word="little">little</span> <span word="more">more</span>. <span word="Just">Just</span> <span word="when">when</span> <span word="inflation">inflation</span> <span word="was">was</span> <span word="beginning">beginning</span> <span word="to">to</span> <span word="ease">ease</span> <span word="here">here</span> <span word="in">in</span> <span word="China">China</span>, <span word="the">the</span> <span word="coffee">coffee</span> <span word="chain">chain</span> <span word="says">says</span>: <span word="not">not</span> <span word="so">so</span> <span word="for">for</span> <span word="its">its</span> <span word="business">business</span> <span word="and">and</span> <span word="raised">raised</span> <span word="the">the</span> <span word="prices">prices</span> <span word="on">on</span> <span word="certain">certain</span> <span word="types">types</span> <span word="of">of</span> <span word="its">its</span> <span word="drinks">drinks</span> <span word="sold">sold</span> <span word="in">in</span> <span word="China">China</span> - <span word="starting">starting</span> <span word="from">from</span> <span word="this">this</span> <span word="morning">morning</span>.</p><p>如果你今天早上从星巴克买了杯咖啡的话，你就会发现星巴克涨价了。虽然中国的通胀情况刚刚有所缓解，星巴克却不买账，开始在中国的连锁店对部分产品进行涨价。</p><p><span word="Hey">Hey</span>, <span word="don">don</span>'<span word="t">t</span> <span word="try">try</span> <span word="to">to</span> <span word="rip">rip</span> <span word="me">me</span> <span word="off">off</span>. <span word="I">I</span> <span word="know">know</span> <span word="what">what</span> <span word="this">this</span> <span word="is">is</span> <span word="worth">worth</span>. <span word="I">I</span> <span word="can">can</span> <span word="get">get</span> <span word="this">this</span> <span word="cheaper">cheaper</span> <span word="at">at</span> <span word="other">other</span> <span word="places">places</span>.</p><p>别想宰我，我识货。这样东西我在别的地方可以买到更便宜的。</p><p><span word="To">To</span> <span word="win">win</span> <span word="a">a</span> <span word="following">following</span> <span word="among">among</span> <span word="Chinese">Chinese</span> <span word="buyers">buyers</span>, <span word="brands">brands</span> <span word="have">have</span> <span word="to">to</span> <span word="follow">follow</span> <span word="three">three</span> <span word="rules">rules</span>. <span word="First">First</span> <span word="and">and</span> <span word="most">most</span> <span word="important">important</span>, <span word="products">products</span> <span word="that">that</span> <span word="are">are</span> <span word="consumed">consumed</span> <span word="in">in</span> <span word="public">public</span>, <span word="directly">directly</span> <span word="or">or</span> <span word="indirectly">indirectly</span>, <span word="command">command</span> <span word="huge">huge</span> <span word="price">price</span> <span word="premiums">premiums</span> <span word="relative">relative</span> <span word="to">to</span> <span word="goods">goods</span> <span word="used">used</span> <span word="in">in</span> <span word="private">private</span>.</p>
页:
[1]