“莫言热”高温不退,商业效应触及酒品牌
<p><span word="A">A</span> <span word="LIQUOR">LIQUOR</span> <span word="brand">brand</span> <span word="with">with</span> <span word="the">the</span> <span word="name">name</span> <span word="of">of</span> <span word="Chinese">Chinese</span> <span word="writer">writer</span> <span word="Mo">Mo</span> <span word="Yan">Yan</span> - <span word="winner">winner</span> <span word="of">of</span> <span word="the">the</span> <span word="Nobel">Nobel</span> <span word="Literature">Literature</span> <span word="Prize">Prize</span> <span word="this">this</span> <span word="year">year</span> - <span word="has">has</span> <span word="been">been</span> <span word="sold">sold</span> <span word="for">for</span> 10 <span word="million">million</span> <span word="yuan">yuan</span> (<span word="US">US</span>$1.6 <span word="million">million</span>), <span word="according">according</span> <span word="to">to</span> <span word="an">an</span> <span word="engineer">engineer</span> <span word="in">in</span> <span word="Beijing">Beijing</span> <span word="who">who</span> <span word="registered">registered</span> <span word="it">it</span> <span word="on">on</span> <span word="a">a</span> <span word="whim">whim</span> <span word="with">with</span> <span word="only">only</span> 1,000 <span word="yuan">yuan</span> <span word="six">six</span> <span word="years">years</span> <span word="ago">ago</span>.</p><p>一个酒品牌以今年诺贝尔文学奖的获得者莫言的名字命名，已经卖出1000万元（160万美元），根据一个北京的工程师六年前心血来潮地以仅1000元注册该品牌。</p><p><span word="It">It</span> <span word="is">is</span> <span word="another">another</span> <span word="phenomenon">phenomenon</span> <span word="of">of</span> "<span word="Mo">Mo</span>-<span word="mania">mania</span>" <span word="that">that</span> <span word="has">has</span> <span word="swept">swept</span> <span word="the">the</span> <span word="country">country</span>.</p><p>这是席卷全国的“莫言热”的另一表现。</p><p><span word="An">An</span> <span word="engineer">engineer</span> <span word="surnamed">surnamed</span> <span word="Hou">Hou</span> <span word="told">told</span> <span word="West">West</span> <span word="China">China</span> <span word="Metropolis">Metropolis</span> <span word="Daily">Daily</span> <span word="that">that</span> <span word="he">he</span> <span word="got">got</span> <span word="drunk">drunk</span> <span word="about">about</span> <span word="six">six</span> <span word="years">years</span> <span word="ago">ago</span> <span word="and">and</span> <span word="got">got</span> <span word="the">the</span> <span word="idea">idea</span> <span word="to">to</span> <span word="register">register</span> <span word="a">a</span> <span word="Chinese">Chinese</span> <span word="liquor">liquor</span> <span word="brand">brand</span> <span word="name">name</span>, "<span word="Mo">Mo</span> <span word="Yan">Yan</span> <span word="Zui">Zui</span>," <span word="which">which</span> <span word="came">came</span> <span word="from">from</span> <span word="a">a</span> <span word="famous">famous</span> <span word="Chinese">Chinese</span> <span word="ancient">ancient</span> <span word="poem">poem</span> <span word="literally">literally</span> <span word="meaning">meaning</span> <span word="in">in</span> <span word="English">English</span>, "<span word="Don">Don</span>'<span word="t">t</span> <span word="say">say</span> <span word="that">that</span> <span word="you">you</span> <span word="are">are</span> <span word="drunk">drunk</span>."</p><p>这位姓侯的工程师告诉《中国西部都市报》大约6年前他喝醉了酒，计上心来注册了一个中国酒类品牌“莫言醉”，这来自于中国古代著名的诗，英语的字面意思是“不要说你喝醉了。”</p><p><span word="This">This</span> <span word="brand">brand</span> <span word="name">name</span> <span word="can">can</span> <span word="also">also</span> <span word="be">be</span> <span word="translated">translated</span> <span word="as">as</span> "<span word="drunken">drunken</span> <span word="Mo">Mo</span> <span word="Yan">Yan</span>." <span word="The">The</span> <span word="name">name</span> <span word="Mo">Mo</span> <span word="Yan">Yan</span> <span word="is">is</span> <span word="a">a</span> <span word="pseudonym">pseudonym</span> <span word="that">that</span> <span word="means">means</span> "<span word="Don">Don</span>'<span word="t">t</span> <span word="speak">speak</span>" <span word="for">for</span> <span word="the">the</span> <span word="writer">writer</span> <span word="whose">whose</span> <span word="real">real</span> <span word="name">name</span> <span word="is">is</span> <span word="Guan">Guan</span> <span word="Moye">Moye</span>.</p><p>这个品牌名称也可以翻译为“醉酒莫言”。莫言的名字是笔名，意思是“不要说话”，作家的真名是管谟业。</p>
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