研究：圣诞音乐刺激购物欲望
<p><span word="Endless">Endless</span> <span word="loops">loops</span> <span word="of">of</span> <span word="songs">songs</span> <span word="like">like</span> "<span word="All">All</span> <span word="I">I</span> <span word="Want">Want</span> <span word="For">For</span> <span word="Christmas">Christmas</span>" <span word="in">in</span> <span word="shops">shops</span> <span word="during">during</span> <span word="the">the</span> <span word="festive">festive</span> <span word="season">season</span> <span word="don">don</span>'<span word="t">t</span> <span word="just">just</span> <span word="drive">drive</span> <span word="us">us</span> <span word="mad">mad</span> - <span word="they">they</span> <span word="also">also</span> <span word="make">make</span> <span word="us">us</span> <span word="more">more</span> <span word="careless">careless</span> <span word="with">with</span> <span word="our">our</span> <span word="money">money</span>, <span word="academics">academics</span> <span word="have">have</span> <span word="warned">warned</span>.</p><p><span word="While">While</span> <span word="repeated">repeated</span> <span word="renditions">renditions</span> <span word="of">of</span> "<span word="Jingle">Jingle</span> <span word="Bells">Bells</span>" <span word="may">may</span> <span word="seem">seem</span> <span word="like">like</span> <span word="an">an</span> <span word="innocent">innocent</span> <span word="attempt">attempt</span> <span word="to">to</span> <span word="raise">raise</span> <span word="customers">customers</span>' <span word="spirits">spirits</span> <span word="during">during</span> <span word="the">the</span> <span word="nightmare">nightmare</span> <span word="of">of</span> <span word="Christmas">Christmas</span> <span word="shopping">shopping</span>, <span word="the">the</span> <span word="songs">songs</span> <span word="also">also</span> <span word="have">have</span> <span word="a">a</span> <span word="more">more</span> <span word="subtle">subtle</span> <span word="impact">impact</span>.</p><p><span word="Background">Background</span> <span word="music">music</span>, <span word="or">or</span> "<span word="Muzak">Muzak</span>", <span word="can">can</span> <span word="be">be</span> <span word="used">used</span> <span word="by">by</span> <span word="marketers">marketers</span> <span word="to">to</span> <span word="impose">impose</span> <span word="cultures">cultures</span> - <span word="such">such</span> <span word="as">as</span> <span word="the">the</span> <span word="commercialisation">commercialisation</span> <span word="of">of</span> <span word="Christmas">Christmas</span> - <span word="onto">onto</span> <span word="consumers">consumers</span> <span word="and">and</span> <span word="influence">influence</span> <span word="their">their</span> <span word="behaviour">behaviour</span>, <span word="experts">experts</span> <span word="said">said</span>.</p><p><span word="Dr">Dr</span> <span word="Alan">Alan</span> <span word="Bradshaw">Bradshaw</span> <span word="of">of</span> <span word="Royal">Royal</span> <span word="Holloway">Holloway</span>, <span word="University">University</span> <span word="of">of</span> <span word="London">London</span>, <span word="said">said</span>: “<span word="Festive">Festive</span> <span word="jingles">jingles</span> <span word="are">are</span> <span word="force">force</span>-<span word="fed">fed</span> <span word="to">to</span> <span word="Christmas">Christmas</span> <span word="shoppers">shoppers</span> <span word="in">in</span> <span word="a">a</span> <span word="bid">bid</span> <span word="to">to</span> <span word="change">change</span> <span word="their">their</span> <span word="mood">mood</span>, <span word="influence">influence</span> <span word="their">their</span> <span word="sense">sense</span> <span word="of">of</span> <span word="time">time</span> <span word="and">and</span> <span word="what">what</span> <span word="sort">sort</span> <span word="of">of</span> <span word="products">products</span> <span word="they">they</span> <span word="buy">buy</span>. <span word="In">In</span> <span word="other">other</span> <span word="words">words</span>, <span word="this">this</span> <span word="is">is</span> <span word="an">an</span> <span word="attempt">attempt</span> <span word="to">to</span> <span word="manipulate">manipulate</span> <span word="your">your</span> <span word="shopping">shopping</span> <span word="habits">habits</span> <span word="in">in</span> <span word="a">a</span> <span word="way">way</span> <span word="that">that</span> <span word="you">you</span> <span word="might">might</span> <span word="barely">barely</span> <span word="be">be</span> <span word="aware">aware</span> <span word="of">of</span>.</p><p>“<span word="Often">Often</span> <span word="we">we</span> <span word="are">are</span> <span word="told">told</span> <span word="that">that</span> <span word="we">we</span> <span word="have">have</span> <span word="the">the</span> <span word="freedom">freedom</span> <span word="to">to</span> <span word="choose">choose</span> <span word="where">where</span> <span word="we">we</span> <span word="want">want</span> <span word="to">to</span> <span word="shop">shop</span>, <span word="but">but</span> <span word="during">during</span> <span word="Christmas">Christmas</span> <span word="the">the</span> <span word="use">use</span> <span word="of">of</span> <span word="music">music</span> <span word="in">in</span> <span word="this">this</span> <span word="way">way</span> <span word="is">is</span> <span word="so">so</span> <span word="ubiquitous">ubiquitous</span> <span word="that">that</span> <span word="our">our</span> <span word="freedom">freedom</span> <span word="to">to</span> <span word="choose">choose</span> <span word="disappears">disappears</span>.”</p><p><span word="Dr">Dr</span> <span word="Bradshaw">Bradshaw</span> <span word="and">and</span> <span word="Prof">Prof</span> <span word="Morris">Morris</span> <span word="B">B</span> <span word="Holbrook">Holbrook</span> <span word="of">of</span> <span word="Columbia">Columbia</span> <span word="University">University</span> <span word="examined">examined</span> <span word="the">the</span> <span word="phenomenon">phenomenon</span> <span word="and">and</span> <span word="found">found</span> <span word="that">that</span> <span word="retailers">retailers</span> <span word="often">often</span> "<span word="dumb">dumb</span> <span word="down">down</span>" <span word="the">the</span> <span word="music">music</span> <span word="played">played</span> <span word="in">in</span> <span word="shops">shops</span> <span word="to">to</span> <span word="relax">relax</span> <span word="customers">customers</span>, <span word="meaning">meaning</span> <span word="it">it</span> <span word="is">is</span> <span word="easier">easier</span> <span word="to">to</span> <span word="control">control</span> <span word="their">their</span> <span word="behaviour">behaviour</span>.</p><p><span word="It">It</span> <span word="is">is</span> <span word="thought">thought</span> <span word="that">that</span> <span word="slowing">slowing</span> <span word="down">down</span> <span word="the">the</span> <span word="tempo">tempo</span> <span word="of">of</span> <span word="music">music</span> <span word="in">in</span> <span word="shops">shops</span> <span word="can">can</span> <span word="trick">trick</span> <span word="customers">customers</span> <span word="into">into</span> <span word="thinking">thinking</span> <span word="less">less</span> <span word="time">time</span> <span word="has">has</span> <span word="passed">passed</span>, <span word="and">and</span> <span word="therefore">therefore</span> <span word="spend">spend</span> <span word="more">more</span> <span word="time">time</span> <span word="perusing">perusing</span> <span word="the">the</span> <span word="shelves">shelves</span>, <span word="for">for</span> <span word="example">example</span>.</p>
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