中国的网络购物如火如荼，但利润何在
<p><span word="IT">IT</span> <span word="IS">IS</span> “<span word="one">one</span> <span word="of">of</span> <span word="the">the</span> <span word="few">few</span> <span word="bright">bright</span> <span word="spots">spots</span> <span word="in">in</span> <span word="the">the</span> <span word="Chinese">Chinese</span> <span word="economy">economy</span>,” <span word="says">says</span> <span word="Zeng">Zeng</span> <span word="Ming">Ming</span>. <span word="He">He</span> <span word="is">is</span> <span word="talking">talking</span> <span word="about">about</span> <span word="e">e</span>-<span word="commerce">commerce</span>. <span word="Mr">Mr</span> <span word="Zeng">Zeng</span>, <span word="the">the</span> <span word="chief">chief</span> <span word="strategy">strategy</span> <span word="officer">officer</span> <span word="for">for</span> <span word="Alibaba">Alibaba</span>, <span word="a">a</span> <span word="giant">giant</span> <span word="Chinese">Chinese</span> <span word="internet">internet</span> <span word="firm">firm</span>, <span word="predicts">predicts</span> <span word="that">that</span> <span word="digital">digital</span> <span word="transactions">transactions</span> <span word="on">on</span> <span word="his">his</span> <span word="firm">firm</span>’<span word="s">s</span> <span word="platforms">platforms</span> <span word="will">will</span> <span word="top">top</span> 1 <span word="trillion">trillion</span> <span word="yuan">yuan</span> ($159 <span word="billion">billion</span>) <span word="this">this</span> <span word="year">year</span>—<span word="more">more</span> <span word="than">than</span> <span word="Amazon">Amazon</span>’<span word="s">s</span> <span word="and">and</span> <span word="eBay">eBay</span>’<span word="s">s</span> <span word="combined">combined</span>. <span word="That">That</span> <span word="is">is</span> <span word="a">a</span> <span word="bold">bold</span> <span word="claim">claim</span>; <span word="but">but</span> <span word="consider">consider</span> <span word="what">what</span> <span word="happened">happened</span> <span word="on">on</span> <span word="Singles">Singles</span> <span word="Sunday">Sunday</span>.</p><p>中国互联网巨头——阿里巴巴集团【注1】的总参谋长曾鸣【注2】将电子商务称为“中国经济少有的亮点之一”。他预测，今年阿里巴巴各平台的数字交易额将突破10000亿元人民币（约合1590亿美元），超过亚马逊和 <span word="eBay">eBay</span> 的交易额总和。曾鸣此言大胆无畏；看看上周日光棍节那天的情况就可想而知了。</p><p><span word="Invented">Invented</span> <span word="a">a</span> <span word="few">few</span> <span word="years">years</span> <span word="ago">ago</span> <span word="by">by</span> <span word="students">students</span> <span word="and">and</span> <span word="seized">seized</span> <span word="upon">upon</span> <span word="by">by</span> <span word="digital">digital</span> <span word="marketers">marketers</span>, <span word="this">this</span> <span word="festival">festival</span> <span word="for">for</span> <span word="lonely">lonely</span> <span word="hearts">hearts</span> <span word="falls">falls</span> <span word="annually">annually</span> <span word="on">on</span> <span word="the">the</span> 11<span word="th">th</span> <span word="day">day</span> <span word="of">of</span> <span word="the">the</span> 11<span word="th">th</span> <span word="month">month</span> (<span word="since">since</span> 1 <span word="is">is</span> <span word="the">the</span> <span word="loneliest">loneliest</span> <span word="number">number</span>). <span word="It">It</span> <span word="is">is</span> <span word="like">like</span> <span word="St">St</span> <span word="Valentine">Valentine</span>’<span word="s">s</span> <span word="Day">Day</span>, <span word="only">only</span> <span word="worse">worse</span>. <span word="Singletons">Singletons</span> <span word="shower">shower</span> <span word="each">each</span> <span word="other">other</span> <span word="with">with</span> <span word="tender">tender</span> <span word="gifts">gifts</span>: <span word="a">a</span> <span word="barrage">barrage</span> <span word="of">of</span> <span word="pearls">pearls</span>; <span word="a">a</span> <span word="storm">storm</span> <span word="of">of</span> <span word="sweets">sweets</span>.</p><p>几年前，一些学生把每年的11月11日定为单身者的节日——“光棍节”【注3】（因为“1”是最为“孤独”的数字）。随后，数字营销者抓住了这个商业机 遇。光棍节和情人节有些类似，只不过没有情人节那么美好。在这一天，单身人士会彼此交换很多贴心的礼物：比如大包的珠宝首饰、大把的糖果。</p>
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