美国电影的商业化
<p><span word="Now">Now</span>, <span word="motion">motion</span> <span word="pictures">pictures</span> <span word="are">are</span> <span word="the">the</span> <span word="vehicles">vehicles</span> <span word="for">for</span> <span word="even">even</span> <span word="further">further</span> <span word="commercial">commercial</span> <span word="activity">activity</span> <span word="in">in</span> <span word="the">the</span> <span word="form">form</span> <span word="of">of</span> <span word="advertising">advertising</span> <span word="and">and</span> <span word="merchandising">merchandising</span>. <span word="This">This</span> <span word="paper">paper</span> <span word="details">details</span> <span word="the">the</span> <span word="growth">growth</span> <span word="of">of</span> <span word="advertising">advertising</span> <span word="and">and</span> <span word="marketing">marketing</span> <span word="which">which</span> <span word="accompany">accompany</span> <span word="Hollywood">Hollywood</span> <span word="products">products</span>. <span word="Such">Such</span> <span word="strategies">strategies</span> <span word="are">are</span> <span word="more">more</span> <span word="deliberate">deliberate</span> <span word="and">and</span> <span word="carefully">carefully</span> <span word="coordinated">coordinated</span> <span word="than">than</span> <span word="in">in</span> <span word="the">the</span> <span word="past">past</span>. <span word="In">In</span> <span word="addition">addition</span>, <span word="many">many</span> <span word="companies">companies</span> <span word="actively">actively</span> <span word="pursuing">pursuing</span> <span word="such">such</span> <span word="marketing">marketing</span> <span word="activities">activities</span> <span word="have">have</span> <span word="become">become</span> <span word="institutionalized">institutionalized</span>. <span word="Furthermore">Furthermore</span>, <span word="marketing">marketing</span> <span word="activities">activities</span> <span word="have">have</span> <span word="tapped">tapped</span> <span word="new">new</span> <span word="market">market</span> <span word="segments">segments</span>, <span word="targeting">targeting</span> <span word="those">those</span> <span word="consumers">consumers</span>. <span word="These">These</span> <span word="marketing">marketing</span> <span word="activities">activities</span> <span word="further">further</span> <span word="commercialize">commercialize</span> <span word="Hollywood">Hollywood</span> <span word="films">films</span>, <span word="in">in</span> <span word="particular">particular</span>, <span word="and">and</span> <span word="enhance">enhance</span> <span word="the">the</span> <span word="commodification">commodification</span> <span word="of">of</span> <span word="culture">culture</span>, <span word="in">in</span> <span word="general">general</span>, <span word="further">further</span> <span word="promoting">promoting</span> <span word="a">a</span> <span word="consumer">consumer</span> <span word="society">society</span>.</p><p>现在，电影是以广告和营销的方式进一步实现商业活动的一个工具。本文介绍好莱坞电影中不断增长的广告和营销。这种策略比过去更深思熟虑和精心协调。而且，许多积极追求这种营销活动的公司变得制度化。此外，这种营销活动发掘了新的细分市场，专门针对这部分消费者。这些营销活动使好莱坞电影进一步商业化，特别是文化的商业化；总之，进一步促进了消费市场。</p>
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