亚马逊推出纸质教科书租赁业务
<p><span word="Amazon">Amazon</span>.<span word="com">com</span> <span word="has">has</span> <span word="launched">launched</span> <span word="a">a</span> <span word="textbook">textbook</span> <span word="rental">rental</span> <span word="service">service</span>, <span word="allowing">allowing</span> <span word="US">US</span> <span word="students">students</span> <span word="to">to</span> <span word="borrow">borrow</span> <span word="print">print</span> <span word="editions">editions</span> <span word="for">for</span> <span word="a">a</span> <span word="school">school</span> <span word="term">term</span> <span word="at">at</span> <span word="up">up</span> <span word="to">to</span> 70 <span word="per">per</span> <span word="cent">cent</span> <span word="off">off</span> <span word="the">the</span> <span word="price">price</span> <span word="of">of</span> <span word="new">new</span> <span word="titles">titles</span>, <span word="but">but</span> <span word="the">the</span> <span word="education">education</span> <span word="industry">industry</span> <span word="is">is</span> <span word="expecting">expecting</span> <span word="the">the</span> <span word="growth">growth</span> <span word="of">of</span> <span word="rentals">rentals</span> <span word="to">to</span> <span word="slow">slow</span>.</p><p>亚马逊(<span word="Amazon">Amazon</span>)推出一项教科书租赁服务，允许美国学生每学期能以不超过新书售价70%的价格租用纸质教科书，但教育行业预计租赁业务的增长将会放缓。</p><p><span word="Book">Book</span> <span word="Industry">Industry</span> <span word="Study">Study</span> <span word="Group">Group</span> <span word="research">research</span> <span word="found">found</span> <span word="that">that</span> <span word="textbook">textbook</span> <span word="rentals">rentals</span> <span word="rose">rose</span> <span word="last">last</span> <span word="year">year</span> <span word="from">from</span> 8 <span word="per">per</span> <span word="cent">cent</span> <span word="of">of</span> <span word="the">the</span> <span word="market">market</span> <span word="to">to</span> 11 <span word="per">per</span> <span word="cent">cent</span>, <span word="with">with</span> <span word="a">a</span> <span word="corresponding">corresponding</span> <span word="drop">drop</span> <span word="in">in</span> <span word="new">new</span> <span word="textbook">textbook</span> <span word="sales">sales</span>, <span word="from">from</span> 59 <span word="per">per</span> <span word="cent">cent</span> <span word="to">to</span> 55 <span word="per">per</span> <span word="cent">cent</span>. <span word="There">There</span> <span word="is">is</span> <span word="also">also</span> <span word="a">a</span> <span word="sizeable">sizeable</span> <span word="second">second</span>-<span word="hand">hand</span> <span word="market">market</span> <span word="in">in</span> <span word="textbooks">textbooks</span>.</p><p>美国图书工业研究会(<span word="Book">Book</span> <span word="Industry">Industry</span> <span word="Study">Study</span> <span word="Group">Group</span>)的研究表明，教科书租赁在整个教科书市场所占的份额已由去年的8%上升至11%，而新教科书销售的份额则相应从59%降至55%。此外，二手教科书市场的规模也相当可观。</p><p><span word="Student">Student</span> <span word="Monitor">Monitor</span>, <span word="another">another</span> <span word="research">research</span> <span word="group">group</span>, <span word="put">put</span> <span word="rentals">rentals</span>' <span word="penetration">penetration</span> <span word="of">of</span> <span word="the">the</span> <span word="print">print</span> <span word="textbook">textbook</span> <span word="market">market</span> <span word="at">at</span> 13 <span word="per">per</span> <span word="cent">cent</span> <span word="last">last</span> <span word="year">year</span>. <span word="Cengage">Cengage</span>, <span word="one">one</span> <span word="of">of</span> <span word="the">the</span> <span word="largest">largest</span> <span word="US">US</span> <span word="college">college</span> <span word="publishers">publishers</span>, <span word="predicted">predicted</span> <span word="that">that</span> <span word="this">this</span> <span word="could">could</span> <span word="double">double</span> <span word="to">to</span> 26 <span word="per">per</span> <span word="cent">cent</span> <span word="by">by</span> 2017 <span word="before">before</span> <span word="flattening">flattening</span> <span word="out">out</span>.</p><p>另一家研究集团<span word="Student">Student</span> <span word="Monitor">Monitor</span>的调查显示，去年租赁对纸质教科书市场的渗透率达到13%。美国最大的高校教材出版商之一圣智学习出版公司(<span word="Cengage">Cengage</span>)预测，到2017年该比率可能翻一番，达到26%，之后增长将趋于平缓。</p>
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