丰田章男:驾驭丰田汽车的赛车手
<p><span word="The">The</span> <span word="video">video</span> <span word="opens">opens</span> <span word="showing">showing</span> <span word="a">a</span> <span word="bespectacled">bespectacled</span> <span word="Akio">Akio</span> <span word="Toyoda">Toyoda</span> <span word="in">in</span> <span word="a">a</span> <span word="charcoal">charcoal</span> <span word="suit">suit</span> <span word="and">and</span> <span word="tie">tie</span>, <span word="waving">waving</span> <span word="to">to</span> <span word="the">the</span> <span word="cameras">cameras</span>. <span word="Then">Then</span> <span word="suddenly">suddenly</span>, <span word="he">he</span> <span word="is">is</span> <span word="in">in</span> <span word="a">a</span> <span word="red">red</span> <span word="and">and</span> <span word="black">black</span> <span word="racing">racing</span> <span word="jump">jump</span> <span word="suit">suit</span>, <span word="helmet">helmet</span> <span word="on">on</span>, <span word="climbing">climbing</span> <span word="behind">behind</span> <span word="the">the</span> <span word="wheel">wheel</span> <span word="of">of</span> <span word="a">a</span> <span word="psychedelic">psychedelic</span> <span word="Camry">Camry</span> <span word="sedan">sedan</span> <span word="at">at</span> <span word="the">the</span> <span word="Las">Las</span> <span word="Vegas">Vegas</span> <span word="Motor">Motor</span> <span word="Speedway">Speedway</span>. <span word="A">A</span> <span word="cockpit">cockpit</span>-<span word="mounted">mounted</span> <span word="camera">camera</span> <span word="displays">displays</span> <span word="the">the</span> 56-<span word="year">year</span>-<span word="old">old</span> <span word="corporate">corporate</span> <span word="chief">chief</span> <span word="shifting">shifting</span> <span word="into">into</span> <span word="high">high</span> <span word="gear">gear</span> <span word="as">as</span> <span word="the">the</span> <span word="bass">bass</span> <span word="thunders">thunders</span> <span word="on">on</span> <span word="the">the</span> <span word="car">car</span>'<span word="s">s</span> <span word="sound">sound</span> <span word="system">system</span>.</p><p>这是一段2011年秋季在美国播出的丰田汽车(<span word="Toyota">Toyota</span> <span word="Motor">Motor</span> <span word="Corporation">Corporation</span>)电视广告。视频开头出现的是丰田公司总裁丰田章男(<span word="Akio">Akio</span> <span word="Toyoda">Toyoda</span>)，他戴着眼镜，身着深灰色西装和领带，向摄影机挥手。随后画面突然切换，丰田章男换上一身红黑相间的连体赛车服，戴上头盔，在拉斯维加斯赛车场(<span word="Las">Las</span> <span word="Vegas">Vegas</span> <span word="Motor">Motor</span> <span word="Speedway">Speedway</span>)驾驶一辆迷幻色彩的凯美瑞(<span word="Camry">Camry</span>)轿车奔驰。一台安装在驾驶仓内的摄像头拍摄到56岁的丰田章男不断换档提速，汽车音响系统爆发出震撼人心的重低音。</p><p>'<span word="How">How</span> <span word="do">do</span> <span word="you">you</span> <span word="reinvent">reinvent</span> <span word="the">the</span> <span word="best">best</span>-<span word="selling">selling</span> <span word="car">car</span> <span word="in">in</span> <span word="America">America</span>?' <span word="a">a</span> <span word="voice">voice</span> <span word="intones">intones</span> <span word="in">in</span> <span word="the">the</span> <span word="TV">TV</span> <span word="aid">aid</span> <span word="aired">aired</span> <span word="in">in</span> <span word="the">the</span> <span word="U">U</span>.<span word="S">S</span>. <span word="last">last</span> <span word="fall">fall</span>. '<span word="From">From</span> <span word="behind">behind</span> <span word="the">the</span> <span word="wheel">wheel</span>. <span word="Akio">Akio</span> <span word="Toyoda">Toyoda</span>: <span word="race">race</span> <span word="car">car</span> <span word="driver">driver</span> <span word="and">and</span> <span word="president">president</span> <span word="of">of</span> <span word="Toyota">Toyota</span> <span word="Motor">Motor</span> <span word="Corporation">Corporation</span>.'</p><p>“怎样重新打造美国最畅销的汽车？”此时片中响起一个画外音，“从手握方向盘开始。丰田章男：赛车手、丰田汽车总裁。”</p><p><span word="It">It</span> <span word="isn">isn</span>'<span word="t">t</span> <span word="just">just</span> <span word="the">the</span> <span word="Camry">Camry</span> <span word="being">being</span> <span word="reinvented">reinvented</span>, <span word="but">but</span> <span word="Mr">Mr</span>. <span word="Toyoda">Toyoda</span> <span word="himself">himself</span>. <span word="As">As</span> <span word="he">he</span> <span word="tries">tries</span> <span word="to">to</span> <span word="turn">turn</span> <span word="around">around</span> <span word="the">the</span> <span word="auto">auto</span> <span word="giant">giant</span> <span word="from">from</span> <span word="years">years</span> <span word="of">of</span> <span word="what">what</span> <span word="many">many</span> <span word="call">call</span> <span word="bland">bland</span> <span word="design">design</span>, <span word="an">an</span> <span word="embarrassing">embarrassing</span> 2009 <span word="recall">recall</span> <span word="and">and</span> <span word="the">the</span> <span word="effects">effects</span> <span word="of">of</span> <span word="the">the</span> 2011 <span word="earthquake">earthquake</span>, <span word="he">he</span> <span word="is">is</span> <span word="grabbing">grabbing</span> <span word="the">the</span> <span word="wheel">wheel</span> <span word="and">and</span> <span word="playing">playing</span> <span word="the">the</span> <span word="role">role</span> <span word="of">of</span> <span word="personal">personal</span> <span word="pitchman">pitchman</span>.</p>
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