外貌协会好消息:有张好脸交际不愁
<p><span word="The">The</span> <span word="way">way</span> <span word="you">you</span> <span word="look">look</span> <span word="means">means</span> <span word="a">a</span> <span word="lot">lot</span>-<span word="especially">especially</span> <span word="if">if</span> <span word="you">you</span>'<span word="re">re</span> <span word="in">in</span> <span word="the">the</span> <span word="financial">financial</span> <span word="industry">industry</span>-<span word="and">and</span> <span word="the">the</span> <span word="more">more</span> <span word="trustworthy">trustworthy</span> <span word="you">you</span> <span word="look">look</span> <span word="to">to</span> <span word="potential">potential</span> <span word="clients">clients</span>, <span word="the">the</span> <span word="more">more</span> <span word="you">you</span>'<span word="ll">ll</span> <span word="attract">attract</span> <span word="higher">higher</span> <span word="investments">investments</span>.</p><p>外貌很重要——尤其是对从事金融行业的人来说，更是如此。你的外表越得潜在客户的信任，你就越能吸引更多的投资。</p><p><span word="Despite">Despite</span> <span word="appearances">appearances</span> <span word="and">and</span> <span word="first">first</span> <span word="impressions">impressions</span>, <span word="a">a</span> <span word="recently">recently</span> <span word="published">published</span> <span word="study">study</span> <span word="reports">reports</span> <span word="that">that</span> <span word="even">even</span> <span word="if">if</span> <span word="people">people</span> <span word="hear">hear</span> <span word="negative">negative</span> <span word="information">information</span> <span word="about">about</span> <span word="you">you</span>, <span word="they">they</span>'<span word="ll">ll</span> <span word="still">still</span> <span word="be">be</span> <span word="more">more</span> <span word="inclined">inclined</span> <span word="to">to</span> <span word="invest">invest</span> <span word="their">their</span> <span word="money">money</span> <span word="with">with</span> <span word="the">the</span> <span word="person">person</span> <span word="whose">whose</span> <span word="face">face</span> <span word="is">is</span> <span word="perceived">perceived</span> <span word="to">to</span> <span word="be">be</span> <span word="more">more</span> <span word="trustworthy">trustworthy</span>.</p><p>最近一篇研究发现，客户除了外形和第一印象外，还很在意对方的长相，要是你的脸给他们可信度多一点，就算他们获悉了你的负面消息，仍会倾向于给你投资。</p><p>"<span word="Trustworthiness">Trustworthiness</span> <span word="is">is</span> <span word="one">one</span> <span word="of">of</span> <span word="the">the</span> <span word="most">most</span> <span word="important">important</span> <span word="traits">traits</span> <span word="for">for</span> <span word="social">social</span> <span word="and">and</span> <span word="economic">economic</span> <span word="interactions">interactions</span> <span word="and">and</span> <span word="our">our</span> <span word="study">study</span> <span word="examines">examines</span> <span word="whether">whether</span> <span word="people">people</span> <span word="take">take</span> <span word="potentially">potentially</span> <span word="costly">costly</span> <span word="actions">actions</span> <span word="in">in</span> <span word="line">line</span> <span word="with">with</span> <span word="their">their</span> <span word="face">face</span>-<span word="based">based</span> <span word="trustworthiness">trustworthiness</span> <span word="judgments">judgments</span>," <span word="Chris">Chris</span> <span word="Olivola">Olivola</span>, <span word="one">one</span> <span word="of">of</span> <span word="the">the</span> <span word="study">study</span>’<span word="s">s</span> <span word="authors">authors</span>, <span word="said">said</span> "<span word="It">It</span> <span word="seems">seems</span> <span word="we">we</span> <span word="are">are</span> <span word="still">still</span> <span word="willing">willing</span> <span word="to">to</span> <span word="go">go</span> <span word="with">with</span> <span word="our">our</span> <span word="own">own</span> <span word="instincts">instincts</span> <span word="about">about</span> <span word="whether">whether</span> <span word="we">we</span> <span word="think">think</span> <span word="someone">someone</span> <span word="looks">looks</span> <span word="like">like</span> <span word="we">we</span> <span word="can">can</span> <span word="trust">trust</span> <span word="them">them</span>."</p><p>研究人员克里斯•奥利弗拉表示： "可信度是社会和经济交往中最重要的因素之一。而我们的研究是为了调查人们会不会用长相老实来判断是否要做出巨额的投资。调查发现，人们看起来还是喜欢用直觉来判断别人的可信度。"</p>
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