商标历史知多少：大公司名商标的前世今生
<p><span word="Apple">Apple</span></p><p>苹果公司</p><p>IT behemoth <span word="Apple">Apple</span> started out as <span word="Apple">Apple</span> Computers inc in 1976, the brainchild of friends Steve Jobs, Steve Wozniak and Ronald Wayne. The company was founded in the garage of Jobs' California home and its simple logo was a reference to Isaac Newton's gravity brainstorm. Five decades on, <span word="Apple">Apple</span>'s macs, iPods, iPads and iPhones are must-have products and the company is worth a breathtaking $600billion.</p><p><span word="IT">IT</span>产业巨头苹果公司最初叫苹果电脑公司，于1976年由<span word="Steve">Steve</span> <span word="Jobs">Jobs</span>、<span word="Steve">Steve</span> <span word="Wozniak">Wozniak</span> 与<span word="Ronald">Ronald</span> <span word="Wayn">Wayn</span>三人共同创立。这家公司最早建立于<span word="Jobs">Jobs</span>位于加州家中的仓库里，而且它最初的商标参考了牛顿对于地心引力的思考。50年之后，苹果公司的<span word="Mac">Mac</span>电脑、<span word="iPod">iPod</span>播放器、<span word="iPad">iPad</span>平板电脑和<span word="iPhone">iPhone</span>手机现在成为了必须拥有的产品，而公司自身的价值也高达令人惊叹的6千亿美金。</p><p><span word="Canon">Canon</span></p><p>佳能</p><p>The camera giant was founded in Japan in 1934, as Kwanon - named after the Buddhist goddess of mercy. The following year it rebranded as <span word="Canon">Canon</span> to coincide with the launch of its first ever 35mm camera. Exactly half a century later, the company launched its first digital camera. In 2017, <span word="Canon">Canon</span> enjoys a 20 per cent share of the digital camera market, offering hundreds of models for amateurs to professionals. In 2007 alone, the company sold more than 25 million cameras, more than any other brand.</p><p>照相机产业巨头佳能公司在1934年于日本成立，并且最初的名字<span word="Kwanon">Kwanon</span>是以佛教中的慈悲女神之名命名。在之后的几年中它改名为佳能，并与此同时推出了第一款35毫米照相机。又在将近半个世纪之后，公司推出了第一款数码相机。在2017年，佳能公司共占据数码相机市场 20%的市场份额，提供适用于初学者至专业摄影师的数百款照相器材。仅在2007年，佳能公司就卖出了2500万个相机，比任何一家同类公司都要多。</p>
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