麦当劳赞助奥运会曾遭质疑
<p><span word="Top">Top</span> <span word="Olympics">Olympics</span> <span word="officials">officials</span> <span word="questioned">questioned</span> <span word="whether">whether</span> <span word="it">it</span> <span word="was">was</span> <span word="appropriate">appropriate</span> <span word="to">to</span> <span word="allow">allow</span> <span word="fast">fast</span>-<span word="food">food</span> <span word="chain">chain</span> <span word="McDonald">McDonald</span>'<span word="s">s</span> <span word="to">to</span> <span word="continue">continue</span> <span word="sponsoring">sponsoring</span> <span word="the">the</span> <span word="Games">Games</span> <span word="amid">amid</span> <span word="mounting">mounting</span> <span word="concern">concern</span> <span word="about">about</span> <span word="global">global</span> <span word="obesity">obesity</span>, <span word="the">the</span> <span word="International">International</span> <span word="Olympic">Olympic</span> <span word="Committee">Committee</span> <span word="president">president</span> <span word="has">has</span> <span word="admitted">admitted</span>.</p><p>国际奥委会(<span word="IOC">IOC</span>)主席雅克•罗格(<span word="Jacques">Jacques</span> <span word="Rogge">Rogge</span>)承认，奥委会高层官员们曾对快餐连锁集团麦当劳(<span word="McDonald">McDonald</span>'<span word="s">s</span>)是否适宜继续赞助奥运会提出质疑。目前，各方对全球肥胖问题日益感到担忧。</p><p><span word="Jacques">Jacques</span> <span word="Rogge">Rogge</span> <span word="told">told</span> <span word="the">the</span> <span word="Financial">Financial</span> <span word="Times">Times</span> <span word="that">that</span> <span word="the">the</span> <span word="growing">growing</span> <span word="financial">financial</span> <span word="demands">demands</span> <span word="of">of</span> <span word="the">the</span> <span word="Olympics">Olympics</span> <span word="were">were</span> <span word="making">making</span> <span word="it">it</span> <span word="harder">harder</span> <span word="for">for</span> <span word="the">the</span> <span word="movement">movement</span> <span word="to">to</span> <span word="hold">hold</span> <span word="on">on</span> <span word="to">to</span> <span word="its">its</span> <span word="long">long</span>-<span word="cherished">cherished</span> <span word="values">values</span> – <span word="which">which</span> <span word="include">include</span> <span word="taking">taking</span> <span word="care">care</span> <span word="of">of</span> <span word="one">one</span>'<span word="s">s</span> <span word="health">health</span>. <span word="It">It</span> <span word="has">has</span> <span word="faced">faced</span> <span word="increasing">increasing</span> <span word="criticism">criticism</span> <span word="from">from</span> <span word="health">health</span> <span word="groups">groups</span> <span word="for">for</span> <span word="linking">linking</span> <span word="the">the</span> <span word="games">games</span> <span word="to">to</span> <span word="high">high</span>-<span word="calorie">calorie</span> <span word="consumer">consumer</span> <span word="brands">brands</span>.</p><p>罗格向英国《金融时报》表示，不断提高的资金需求，加大了奥运会坚守其长期珍视的价值观的难度，包括关心人们的健康。因为将自己与一些高热量消费品牌联系在一起，奥运会面临越来越多健康团体的批评。</p><p><span word="McDonald">McDonald</span>'<span word="s">s</span> – <span word="whose">whose</span> <span word="four">four</span> <span word="restaurants">restaurants</span> <span word="in">in</span> <span word="London">London</span>'<span word="s">s</span> <span word="Olympic">Olympic</span> <span word="Park">Park</span> <span word="include">include</span> <span word="its">its</span> <span word="biggest">biggest</span> <span word="in">in</span> <span word="the">the</span> <span word="world">world</span>, <span word="which">which</span> <span word="can">can</span> <span word="seat">seat</span> 1,500 <span word="customers">customers</span> – <span word="extended">extended</span> <span word="its">its</span> 36-<span word="year">year</span> <span word="backing">backing</span> <span word="of">of</span> <span word="the">the</span> <span word="Games">Games</span> <span word="in">in</span> <span word="January">January</span> <span word="by">by</span> <span word="signing">signing</span> <span word="up">up</span> <span word="as">as</span> <span word="sponsor">sponsor</span> <span word="for">for</span> <span word="another">another</span> <span word="eight">eight</span> <span word="years">years</span>.</p><p>麦当劳今年1月将已执行36年的赞助协议延长了8年。麦当劳在伦敦奥林匹克公园(<span word="Olympic">Olympic</span> <span word="Park">Park</span>)有4家餐厅，其中包括它在全球最大的一家，能容纳1500名顾客。</p>
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