体育到商场?从体育赛场看商场竞争
<p><span word="You">You</span> <span word="can">can</span> <span word="learn">learn</span> <span word="a">a</span> <span word="lot">lot</span> <span word="about">about</span> <span word="an">an</span> <span word="entrepreneur">entrepreneur</span>'<span word="s">s</span> <span word="approach">approach</span> <span word="to">to</span> <span word="business">business</span> <span word="by">by</span> <span word="playing">playing</span> <span word="them">them</span> <span word="at">at</span> <span word="sport">sport</span>.</p><p>在体育运动中运用一名企业家的经营方法，可以让你很好地了解这种方法。</p><p><span word="In">In</span> <span word="tennis">tennis</span> <span word="I">I</span> <span word="adopt">adopt</span> <span word="the">the</span> <span word="strategy">strategy</span> <span word="espoused">espoused</span> <span word="by">by</span> <span word="Simon">Simon</span> <span word="Ramo">Ramo</span>. <span word="He">He</span> <span word="realised">realised</span> <span word="that">that</span> <span word="amateur">amateur</span> <span word="tennis">tennis</span> <span word="is">is</span> <span word="lost">lost</span> <span word="by">by</span> <span word="the">the</span> <span word="player">player</span> <span word="who">who</span> <span word="makes">makes</span> <span word="the">the</span> <span word="most">most</span> <span word="unforced">unforced</span> <span word="errors">errors</span> –<span word="not">not</span> <span word="by">by</span> <span word="their">their</span> <span word="opponent">opponent</span> <span word="playing">playing</span> <span word="winning">winning</span> <span word="shots">shots</span>.</p><p>打网球时，我采用西蒙•拉莫(<span word="Simon">Simon</span> <span word="Ramo">Ramo</span>)所推崇的策略。拉莫发现，在业余比赛中，决定输赢的是哪一边自己失误的次数更多，而非哪一边打出好球的次数更多。</p><p><span word="Charles">Charles</span> <span word="Ellis">Ellis</span>, <span word="in">in</span> <span word="his">his</span> <span word="brilliant">brilliant</span> <span word="book">book</span> <span word="Winning">Winning</span> <span word="The">The</span> <span word="Loser">Loser</span>'<span word="s">s</span> <span word="Game">Game</span>, <span word="explains">explains</span> <span word="that">that</span> <span word="investing">investing</span> <span word="is">is</span> <span word="similar">similar</span> – <span word="investors">investors</span> <span word="defeat">defeat</span> <span word="themselves">themselves</span> <span word="by">by</span> <span word="thinking">thinking</span> <span word="they">they</span> <span word="understand">understand</span> <span word="more">more</span> <span word="than">than</span> <span word="they">they</span> <span word="do">do</span>, <span word="taking">taking</span> <span word="overambitious">overambitious</span> <span word="risks">risks</span>.</p><p>查尔斯•埃利斯(<span word="Charles">Charles</span> <span word="Ellis">Ellis</span>)在其精彩著作《赢得输家的游戏》(<span word="Winning">Winning</span> <span word="The">The</span> <span word="Loser">Loser</span>'<span word="s">s</span> <span word="Game">Game</span>)中解释道，投资与此类似：投资者以为自己懂得的比自己实际上懂得的更多，冒过高的风险，从而一手造就自己的失败。</p><p><span word="By">By</span> <span word="its">its</span> <span word="nature">nature</span> <span word="sport">sport</span> <span word="is">is</span> <span word="competitive">competitive</span>, <span word="and">and</span> <span word="so">so</span> <span word="are">are</span> <span word="entrepreneurs">entrepreneurs</span>. <span word="Tycoons">Tycoons</span> <span word="typically">typically</span> <span word="choose">choose</span> <span word="those">those</span> <span word="sports">sports</span> <span word="where">where</span> <span word="their">their</span> <span word="wealth">wealth</span> <span word="can">can</span> <span word="help">help</span> <span word="them">them</span> <span word="win">win</span>. <span word="The">The</span> <span word="most">most</span> <span word="obvious">obvious</span> <span word="example">example</span> <span word="is">is</span> <span word="yachting">yachting</span>, <span word="where">where</span> <span word="only">only</span> <span word="the">the</span> <span word="exceedingly">exceedingly</span> <span word="rich">rich</span> <span word="can">can</span> <span word="participate">participate</span> <span word="in">in</span> <span word="the">the</span> <span word="big">big</span> <span word="contests">contests</span>.</p><p>体育的本质是竞争，这也是企业家的天性。商界大亨通常选择那些自己的财富可以帮助他们取胜的运动。最明显的例子是赛艇——只有超级富豪才有能力参与这项运动中的大型赛事。</p>
页:
[1]