可口可乐售货机频卖萌 求拥抱送可乐
<p><span word="Coca">Coca</span>-<span word="Cola">Cola</span> <span word="has">has</span> <span word="created">created</span> <span word="an">an</span> <span word="attention">attention</span>-<span word="grabbing">grabbing</span> <span word="publicity">publicity</span> <span word="stunt">stunt</span> <span word="in">in</span> <span word="Singapore">Singapore</span> - <span word="a">a</span> <span word="vending">vending</span> <span word="machine">machine</span> <span word="which">which</span> <span word="gives">gives</span> <span word="out">out</span> <span word="free">free</span> <span word="cans">cans</span> <span word="of">of</span> <span word="Coke">Coke</span> <span word="in">in</span> <span word="return">return</span> <span word="for">for</span> <span word="hugs">hugs</span>.<span word="The">The</span> <span word="whacky">whacky</span> <span word="idea">idea</span> <span word="is">is</span> <span word="part">part</span> <span word="of">of</span> <span word="the">the</span> <span word="company">company</span>’<span word="s">s</span> <span word="Open">Open</span> <span word="Happiness">Happiness</span> <span word="campaign">campaign</span> <span word="designed">designed</span> <span word="to">to</span> <span word="target">target</span> <span word="young">young</span> <span word="people">people</span> <span word="in">in</span> <span word="a">a</span> <span word="gesture">gesture</span>-<span word="based">based</span> <span word="marketing">marketing</span> <span word="stunt">stunt</span> <span word="being">being</span> <span word="tested">tested</span> <span word="out">out</span> <span word="in">in</span> <span word="Singapore">Singapore</span>.</p><p><span word="Students">Students</span> <span word="at">at</span> <span word="the">the</span> <span word="National">National</span> <span word="University">University</span> <span word="of">of</span> <span word="Singapore">Singapore</span> <span word="were">were</span> <span word="surprised">surprised</span> <span word="to">to</span> <span word="find">find</span> <span word="that">that</span> <span word="the">the</span> <span word="soft">soft</span> <span word="drinks">drinks</span> <span word="giant">giant</span> <span word="had">had</span> <span word="unfurled">unfurled</span> <span word="the">the</span> <span word="machine">machine</span> <span word="on">on</span> <span word="campus">campus</span> <span word="overnight">overnight</span>.<span word="But">But</span> <span word="instead">instead</span> <span word="of">of</span> <span word="the">the</span> <span word="drinks">drinks</span> <span word="brand">brand</span>’<span word="s">s</span> <span word="logo">logo</span>, <span word="the">the</span> <span word="words">words</span> ‘<span word="Hug">Hug</span> <span word="Me">Me</span>’ <span word="are">are</span> <span word="emblazoned">emblazoned</span> <span word="across">across</span> <span word="its">its</span> <span word="iconic">iconic</span> <span word="red">red</span>-<span word="and">and</span>-<span word="white">white</span> <span word="logo">logo</span>.<span word="Instead">Instead</span> <span word="of">of</span> <span word="paying">paying</span> <span word="money">money</span>, <span word="customers">customers</span> <span word="have">have</span> <span word="to">to</span> <span word="squeeze">squeeze</span> <span word="the">the</span> <span word="sides">sides</span> <span word="of">of</span> <span word="the">the</span> <span word="drinks">drinks</span> <span word="machine">machine</span> <span word="to">to</span> <span word="receive">receive</span> <span word="a">a</span> <span word="free">free</span> <span word="can">can</span> <span word="of">of</span> <span word="Coke">Coke</span>.</p><p><span word="Public">Public</span> <span word="displays">displays</span> <span word="of">of</span> <span word="affection">affection</span> <span word="are">are</span> <span word="uncommon">uncommon</span> <span word="and">and</span> <span word="have">have</span> <span word="long">long</span> <span word="been">been</span> <span word="discouraged">discouraged</span> <span word="in">in</span> <span word="Singapore">Singapore</span>, <span word="but">but</span> <span word="are">are</span> <span word="on">on</span> <span word="the">the</span> <span word="rise">rise</span> <span word="amongst">amongst</span> <span word="young">young</span> <span word="people">people</span>.<span word="The">The</span> <span word="move">move</span> <span word="is">is</span> <span word="part">part</span> <span word="of">of</span> <span word="a">a</span> <span word="campaign">campaign</span> <span word="created">created</span> <span word="by">by</span> <span word="advertising">advertising</span> <span word="firm">firm</span> <span word="Ogilvy">Ogilvy</span> & <span word="Mather">Mather</span>, <span word="intended">intended</span> <span word="to">to</span> <span word="position">position</span> <span word="the">the</span> <span word="brand">brand</span> <span word="as">as</span> <span word="a">a</span> <span word="non">non</span>-<span word="threatening">threatening</span> <span word="ally">ally</span> <span word="to">to</span> <span word="demonstrating">demonstrating</span> <span word="youth">youth</span>.</p><p><span word="In">In</span> <span word="a">a</span> <span word="statement">statement</span> <span word="as">as</span> <span word="part">part</span> <span word="of">of</span> <span word="the">the</span> <span word="company">company</span>'<span word="s">s</span> <span word="Open">Open</span> <span word="Happiness">Happiness</span> <span word="campaign">campaign</span>, <span word="Leonardo">Leonardo</span> <span word="O">O</span>’<span word="Grady">Grady</span>, <span word="Coke">Coke</span>'<span word="s">s</span> <span word="Asia">Asia</span> <span word="Pacific">Pacific</span> <span word="Director">Director</span> <span word="for">for</span> <span word="Sparkling">Sparkling</span> & <span word="Activation">Activation</span> <span word="Platforms">Platforms</span>, <span word="said">said</span>: "<span word="Happiness">Happiness</span> <span word="is">is</span> <span word="contagious">contagious</span>. <span word="The">The</span> <span word="Coca">Coca</span> <span word="Cola">Cola</span> <span word="Hug">Hug</span> <span word="Machine">Machine</span> <span word="is">is</span> <span word="a">a</span> <span word="simple">simple</span> <span word="idea">idea</span> <span word="to">to</span> <span word="spread">spread</span> <span word="some">some</span> <span word="happiness">happiness</span>. <span word="Our">Our</span> <span word="strategy">strategy</span> <span word="is">is</span> <span word="to">to</span> <span word="deliver">deliver</span> <span word="doses">doses</span> <span word="of">of</span> <span word="happiness">happiness</span> <span word="in">in</span> <span word="an">an</span> <span word="unexpected">unexpected</span>, <span word="innovative">innovative</span> <span word="way">way</span> <span word="to">to</span> <span word="engage">engage</span> <span word="not">not</span> <span word="only">only</span> <span word="the">the</span> <span word="people">people</span> <span word="present">present</span>, <span word="but">but</span> <span word="the">the</span> <span word="audience">audience</span> <span word="at">at</span> <span word="large">large</span>."</p><p><span word="Marketing">Marketing</span> <span word="gurus">gurus</span> <span word="behind">behind</span> <span word="the">the</span> <span word="stunt">stunt</span> <span word="hope">hope</span> <span word="that">that</span> <span word="it">it</span> <span word="will">will</span> <span word="encourage">encourage</span> <span word="consumers">consumers</span> <span word="to">to</span> "<span word="bring">bring</span> <span word="positivity">positivity</span>, <span word="optimism">optimism</span> <span word="and">and</span> <span word="fun">fun</span> <span word="into">into</span> <span word="their">their</span> <span word="lives">lives</span>" <span word="and">and</span> <span word="to">to</span> "<span word="open">open</span> <span word="a">a</span> <span word="Coke">Coke</span> <span word="and">and</span> <span word="share">share</span> <span word="a">a</span> <span word="little">little</span> <span word="happiness">happiness</span>".</p>
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