大英百科全书黯淡退场：从印刷的一刻就输了
<p><span word="Encyclopedia">Encyclopedia</span> <span word="Britannica">Britannica</span> <span word="Inc">Inc</span>. <span word="said">said</span> <span word="on">on</span> <span word="Tuesday">Tuesday</span> <span word="that">that</span> <span word="it">it</span> <span word="will">will</span> <span word="stop">stop</span> <span word="publishing">publishing</span> <span word="print">print</span> <span word="editions">editions</span> <span word="of">of</span> <span word="its">its</span> <span word="flagship">flagship</span> <span word="encyclopedia">encyclopedia</span> <span word="for">for</span> <span word="the">the</span> <span word="first">first</span> <span word="time">time</span> <span word="since">since</span> <span word="the">the</span> <span word="sets">sets</span> <span word="were">were</span> <span word="originally">originally</span> <span word="published">published</span> <span word="more">more</span> <span word="than">than</span> 200 <span word="years">years</span> <span word="ago">ago</span>. <span word="The">The</span> <span word="book">book</span>-<span word="form">form</span> <span word="of">of</span> <span word="Encyclopedia">Encyclopedia</span> <span word="Britannica">Britannica</span> <span word="has">has</span> <span word="been">been</span> <span word="in">in</span> <span word="print">print</span> <span word="since">since</span> <span word="it">it</span> <span word="was">was</span> <span word="first">first</span> <span word="published">published</span> <span word="in">in</span> <span word="Edinburgh">Edinburgh</span>, <span word="Scotland">Scotland</span>, <span word="in">in</span> 1768.</p><p>大英百科全书总部周二宣布将停止发行全书，这是该系列书籍自两百多年前首次出版以来的第一次停发。1768年大英百科全书首次在苏格兰的爱丁堡出版。</p><p><span word="It">It</span> <span word="will">will</span> <span word="stop">stop</span> <span word="being">being</span> <span word="available">available</span> <span word="when">when</span> <span word="the">the</span> <span word="current">current</span> <span word="stock">stock</span> <span word="runs">runs</span> <span word="out">out</span>, <span word="the">the</span> <span word="company">company</span> <span word="said">said</span>. <span word="The">The</span> <span word="Chicago">Chicago</span>-<span word="based">based</span> <span word="company">company</span> <span word="will">will</span> <span word="continue">continue</span> <span word="to">to</span> <span word="offer">offer</span> <span word="digital">digital</span> <span word="versions">versions</span> <span word="of">of</span> <span word="the">the</span> <span word="encyclopedia">encyclopedia</span>. <span word="Officials">Officials</span> <span word="said">said</span> <span word="the">the</span> <span word="end">end</span> <span word="of">of</span> <span word="the">the</span> <span word="printed">printed</span>, 32-<span word="volume">volume</span> <span word="set">set</span> <span word="has">has</span> <span word="been">been</span> <span word="foreseen">foreseen</span> <span word="for">for</span> <span word="some">some</span> <span word="time">time</span>。</p><p>公司表示目前的存量售完之后将不再继续发行。芝加哥总部会继续提供电子版本的百科全书。领导层宣布最后的印刷本32本组成的系列即将面世。</p><p>"<span word="This">This</span> <span word="has">has</span> <span word="nothing">nothing</span> <span word="to">to</span> <span word="do">do</span> <span word="with">with</span> <span word="Wikipedia">Wikipedia</span> <span word="or">or</span> <span word="Google">Google</span>," <span word="Encyclopedia">Encyclopedia</span> <span word="Britannica">Britannica</span> <span word="Inc">Inc</span>. <span word="President">President</span> <span word="Jorge">Jorge</span> <span word="Cauz">Cauz</span> <span word="said">said</span>. "<span word="This">This</span> <span word="has">has</span> <span word="to">to</span> <span word="do">do</span> <span word="with">with</span> <span word="the">the</span> <span word="fact">fact</span> <span word="that">that</span> <span word="now">now</span> <span word="Britannica">Britannica</span> <span word="sells">sells</span> <span word="its">its</span> <span word="digital">digital</span> <span word="products">products</span> <span word="to">to</span> <span word="a">a</span> <span word="large">large</span> <span word="number">number</span> <span word="of">of</span> <span word="people">people</span>." <span word="The">The</span> <span word="top">top</span> <span word="year">year</span> <span word="for">for</span> <span word="the">the</span> <span word="printed">printed</span> <span word="encyclopedia">encyclopedia</span> <span word="was">was</span> 1990, <span word="when">when</span> 120,000 <span word="sets">sets</span> <span word="were">were</span> <span word="sold">sold</span>, <span word="Mr">Mr</span> <span word="Cauz">Cauz</span> <span word="said">said</span>. <span word="That">That</span> <span word="number">number</span> <span word="fell">fell</span> <span word="to">to</span> 40,000 <span word="just">just</span> <span word="six">six</span> <span word="years">years</span> <span word="later">later</span> <span word="in">in</span> 1996, <span word="he">he</span> <span word="said">said</span>。</p><p>“这和维基百科或谷歌没关系，”大英百科全书公司的老总<span word="Jorge">Jorge</span> <span word="Cauz">Cauz</span>说，“仅仅是因为现在电子版的百科全书受众更大。” <span word="Cauz">Cauz</span>表示1990年百科全书印刷量最高销售了12万套；到了1996年，也就是仅仅6年之后，数字便跌落至4万。</p>
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