2017全球社交网络排名：当Facebook遇上QQ空间和新浪微博
<p><span word="Based">Based</span> <span word="on">on</span> <span word="a">a</span> <span word="global">global</span> <span word="study">study</span>, <span word="BV">BV</span>4'<span word="s">s</span> <span word="brand">brand</span> <span word="experts">experts</span> <span word="and">and</span> <span word="their">their</span> <span word="scientific">scientific</span> <span word="partners">partners</span> <span word="at">at</span> <span word="HWZ">HWZ</span> <span word="analyzed">analyzed</span> <span word="the">the</span> <span word="most">most</span> <span word="successful">successful</span> <span word="social">social</span> <span word="network">network</span> <span word="brands">brands</span>.</p><p>瑞士品牌价值评估机构<span word="BV">BV</span>4与技术合作伙伴<span word="HWZ">HWZ</span>近日发布2017社交媒体品牌调查报告，对2017年最有价值的社交网络进行了全球范围的研究。</p><p><span word="They">They</span> <span word="examined">examined</span> <span word="the">the</span> <span word="qualitative">qualitative</span> <span word="aspects">aspects</span> <span word="of">of</span> <span word="the">the</span> <span word="brands">brands</span>, <span word="i">i</span>.<span word="e">e</span>. <span word="brand">brand</span> <span word="strength">strength</span>, <span word="and">and</span> <span word="also">also</span> <span word="determined">determined</span> <span word="the">the</span> <span word="monetary">monetary</span> <span word="values">values</span> <span word="of">of</span> <span word="the">the</span> 50 <span word="most">most</span> <span word="valuable">valuable</span> <span word="social">social</span> <span word="media">media</span> <span word="brands">brands</span>. <span word="The">The</span> 10 <span word="most">most</span> <span word="valuable">valuable</span> <span word="brands">brands</span> <span word="were">were</span> <span word="then">then</span> <span word="listed">listed</span> <span word="in">in</span> <span word="the">the</span> <span word="ranking">ranking</span>.</p><p>调查对全球范围内的社交媒体品牌进行了品牌实力的定性研究，也分析了50个最有价值的社交媒体品牌的货币价值。前10位最有价值品牌排名如上图。</p><p> <span word="Three">Three</span> <span word="well">well</span>-<span word="known">known</span> <span word="brands">brands</span> <span word="appear">appear</span> <span word="in">in</span> <span word="the">the</span> <span word="top">top</span> <span word="three">three</span> <span word="positions">positions</span>. <span word="With">With</span> <span word="an">an</span> <span word="estimated">estimated</span> <span word="brand">brand</span> <span word="value">value</span> <span word="of">of</span> 29.115 <span word="bn">bn</span> $,<span word="Facebook">Facebook</span> <span word="clearly">clearly</span> <span word="leads">leads</span> <span word="the">the</span> <span word="ranking">ranking</span>, <span word="followed">followed</span> <span word="by">by</span> <span word="YouTube">YouTube</span> <span word="at">at</span> 18.099 <span word="bn">bn</span> $<span word="and">and</span> <span word="Twitter">Twitter</span> <span word="at">at</span> 13.309 <span word="bn">bn</span> $. <span word="It">It</span> <span word="is">is</span> <span word="not">not</span> <span word="only">only</span> <span word="the">the</span> <span word="high">high</span> <span word="number">number</span> <span word="of">of</span> <span word="visitors">visitors</span> <span word="that">that</span> <span word="makes">makes</span> <span word="these">these</span> <span word="brands">brands</span> <span word="so">so</span> <span word="strong">strong</span>, <span word="but">but</span> <span word="also">also</span> <span word="their">their</span> <span word="high">high</span> <span word="level">level</span> <span word="of">of</span> <span word="global">global</span> <span word="awareness">awareness</span> <span word="and">and</span> <span word="the">the</span> <span word="remarkable">remarkable</span> <span word="user">user</span> <span word="statistics">statistics</span> <span word="of">of</span> <span word="the">the</span> <span word="platforms">platforms</span>. <span word="For">For</span> <span word="instance">instance</span>, <span word="Facebook">Facebook</span> <span word="has">has</span> 845 <span word="million">million</span> <span word="users">users</span>; <span word="this">this</span> <span word="means">means</span> <span word="that">that</span> <span word="roughly">roughly</span> <span word="every">every</span> <span word="eighth">eighth</span> <span word="inhabitant">inhabitant</span> <span word="of">of</span> <span word="the">the</span> <span word="planet">planet</span> <span word="is">is</span> <span word="registered">registered</span> <span word="on">on</span> <span word="the">the</span> <span word="biggest">biggest</span> <span word="social">social</span> <span word="network">network</span>.</p><p>在这次的排名中，全球知名的社交网络品牌<span word="Facebook">Facebook</span>、<span word="YouTube">YouTube</span>和<span word="Twitter">Twitter</span>占据前三位。<span word="Facebook">Facebook</span>以290亿美元的预计品牌价值高踞榜首，紧跟其后的是180亿美元的<span word="YouTube">YouTube</span>和133亿美元的<span word="Twitter">Twitter</span>。使得这些社交媒体品牌实力如此雄厚的不只是惊人的访问者数量，还有它们高度的全球认知度和庞大的平台用户数据。例如，<span word="Facebook">Facebook</span>有8.45亿用户，这就意味着大约全球8个人中，就有1人在这个最大的社交网络上注册过。</p>
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