智能广告牌现身伦敦：广告只给女人看
<p><span word="A">A</span> <span word="street">street</span> <span word="advert">advert</span> <span word="which">which</span> <span word="uses">uses</span> <span word="facial">facial</span>-<span word="recognition">recognition</span> <span word="technology">technology</span> <span word="to">to</span> <span word="tell">tell</span> <span word="men">men</span> <span word="from">from</span> <span word="women">women</span> <span word="is">is</span> <span word="to">to</span> <span word="be">be</span> <span word="used">used</span> <span word="for">for</span> <span word="the">the</span> <span word="first">first</span> <span word="time">time</span>.</p><p>一款通过面部识别技术来辨别男女的广告牌首次在伦敦街头闪亮登场了。</p><p><span word="The">The</span> <span word="electronic">electronic</span> <span word="hoarding">hoarding</span>, <span word="to">to</span> <span word="be">be</span> <span word="unveiled">unveiled</span> <span word="on">on</span> <span word="a">a</span> <span word="bus">bus</span> <span word="stop">stop</span> <span word="in">in</span> <span word="London">London</span>’<span word="s">s</span> <span word="Oxford">Oxford</span> <span word="Street">Street</span> <span word="this">this</span> <span word="week">week</span>, <span word="plays">plays</span> <span word="a">a</span> 40-<span word="second">second</span> <span word="advertisement">advertisement</span> – <span word="with">with</span> <span word="a">a</span> <span word="different">different</span> <span word="message">message</span> <span word="depending">depending</span> <span word="on">on</span> <span word="the">the</span> <span word="gender">gender</span> <span word="of">of</span> <span word="who">who</span> <span word="is">is</span> <span word="looking">looking</span> <span word="at">at</span> <span word="it">it</span>.</p><p>这周，在伦敦牛津街的巴士站台上，一个神奇的电子广告牌将华丽地展现在公众面前。它就会播放40秒的广告，内容会根据观看者的性别出现差异。</p><p><span word="Only">Only</span> <span word="women">women</span> <span word="will">will</span> <span word="be">be</span> <span word="able">able</span> <span word="to">to</span> <span word="view">view</span> <span word="the">the</span> <span word="full">full</span> <span word="message">message</span>, <span word="which">which</span> <span word="is">is</span> <span word="for">for</span> <span word="a">a</span> <span word="charity">charity</span> <span word="promoting">promoting</span> <span word="female">female</span> <span word="education">education</span> <span word="worldwide">worldwide</span>. <span word="Men">Men</span> <span word="will">will</span> <span word="just">just</span> <span word="be">be</span> <span word="directed">directed</span> <span word="to">to</span> <span word="its">its</span> <span word="website">website</span>.</p><p>由慈善机构设计的这个电子广告牌是为更好地推广世界妇女教育。它只会给女性提供完整的广告内容，而男人只会被引导至相关内容的网站。</p><p><span word="The">The</span> <span word="advert">advert</span> <span word="echoes">echoes</span> 2002 <span word="Tom">Tom</span> <span word="Cruise">Cruise</span> <span word="thriller">thriller</span> <span word="Minority">Minority</span> <span word="Report">Report</span>, <span word="in">in</span> <span word="which">which</span> <span word="billboards">billboards</span> <span word="directly">directly</span> <span word="targeted">targeted</span> <span word="individuals">individuals</span>.</p><p>该广告模仿了2002年汤姆克鲁斯主演的惊悚片《少数派报告》的科技形式，广告牌有明确的目标消费者。</p><p><span word="According">According</span> <span word="to">to</span> <span word="the">the</span> <span word="Independent">Independent</span> <span word="on">on</span> <span word="Sunday">Sunday</span> <span word="it">it</span> <span word="will">will</span> <span word="guess">guess</span> <span word="their">their</span> <span word="gender">gender</span> <span word="based">based</span> <span word="on">on</span> <span word="the">the</span> <span word="distance">distance</span> <span word="between">between</span> <span word="their">their</span> <span word="eyes">eyes</span>, <span word="the">the</span> <span word="width">width</span> <span word="of">of</span> <span word="their">their</span> <span word="nose">nose</span> <span word="and">and</span> <span word="the">the</span> <span word="shape">shape</span> <span word="of">of</span> <span word="their">their</span> <span word="jawline">jawline</span>.</p><p>《星期日独立报》称，电子广告牌是根据人双眼间的距离，鼻子的宽度和下巴轮廓来判断读者的性别的。</p>
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