自己动手的“宜家效应”
<p>有人说，宜家就像是成年人的巨大玩具城堡。为什么我们喜欢买需要自己动手组装的宜家家具呢？因为人们自己制作产品时，会产生对这一产品的依恋感和自豪感，这就是“宜家效应”。</p><p>"<span word="The">The</span> <span word="Ikea">Ikea</span> <span word="effect">effect</span>" <span word="is">is</span> <span word="when">when</span> <span word="people">people</span> <span word="buy">buy</span> <span word="and">and</span> <span word="then">then</span> <span word="construct">construct</span> <span word="products">products</span> <span word="themselves">themselves</span>, <span word="they">they</span> <span word="develop">develop</span> <span word="an">an</span> <span word="attachment">attachment</span> <span word="or">or</span> <span word="sense">sense</span> <span word="of">of</span> <span word="pride">pride</span> <span word="to">to</span> <span word="this">this</span> <span word="object">object</span>. "<span word="The">The</span> <span word="Ikea">Ikea</span> <span word="effect">effect</span>" <span word="leads">leads</span> <span word="people">people</span> <span word="to">to</span> <span word="value">value</span> <span word="things">things</span> <span word="that">that</span> <span word="they">they</span> <span word="assemble">assemble</span>, <span word="customize">customize</span> <span word="or">or</span> <span word="build">build</span> <span word="themselves">themselves</span> <span word="more">more</span> <span word="highly">highly</span> <span word="than">than</span> <span word="premade">premade</span>, <span word="finished">finished</span> <span word="goods">goods</span>.</p><p>“宜家效应”指人们自己购买并动手制作产品时，会产生对该产品的依恋感或自豪感。“宜家效应”让人们珍视自己组装、定制或建造的东西多过那些预先做好的成品。</p>
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