长得好看真的赚钱更多？
<p><span word="A">A</span> <span word="new">new</span> <span word="book">book</span> <span word="by">by</span> <span word="an">an</span> <span word="economics">economics</span> <span word="professor">professor</span> <span word="at">at</span> <span word="the">the</span> <span word="University">University</span> <span word="of">of</span> <span word="Texas">Texas</span>-<span word="Austin">Austin</span> <span word="reveals">reveals</span> <span word="what">what</span> <span word="the">the</span> <span word="world">world</span> <span word="of">of</span> <span word="advertising">advertising</span> <span word="has">has</span> <span word="known">known</span> <span word="for">for</span> <span word="decades">decades</span> - <span word="that">that</span> <span word="beauty">beauty</span> <span word="sells">sells</span>.</p><p>得克萨斯大学奥斯汀分校的一位经济学教授最近出版新书，书中揭示的似乎是广告宣传界已经流传已久广为人知的真理：那就是美貌能带来商业效益。</p><p><span word="But">But</span> <span word="Daniel">Daniel</span> <span word="S">S</span>. <span word="Hamermesh">Hamermesh</span> <span word="also">also</span> <span word="shows">shows</span> <span word="that">that</span> <span word="being">being</span> <span word="attractive">attractive</span> <span word="pays">pays</span> - <span word="with">with</span> <span word="good">good</span> <span word="looking">looking</span> <span word="employees">employees</span> <span word="enjoying">enjoying</span> <span word="more">more</span> <span word="perks">perks</span> <span word="and">and</span> <span word="higher">higher</span> <span word="pay">pay</span> <span word="packets">packets</span> <span word="than">than</span> <span word="their">their</span> <span word="plainer">plainer</span> <span word="colleagues">colleagues</span>.</p><p>不过丹尼尔·哈默迈什教授的研究可不止如此，他还发现长得好看收入也高：长相好看的人比起长相平庸的同事工资待遇要高，享受的特殊待遇也多。</p><p><span word="Professor">Professor</span> <span word="Hamermesh">Hamermesh</span> <span word="has">has</span> <span word="studied">studied</span> <span word="what">what</span> <span word="he">he</span> <span word="refers">refers</span> <span word="to">to</span> <span word="as">as</span> <span word="the">the</span> <span word="economics">economics</span> <span word="of">of</span> <span word="beauty">beauty</span> <span word="for">for</span> <span word="about">about</span> 20 <span word="years">years</span>.</p><p>哈默迈什教授把这叫做美貌经济学，他已经潜心研究此领域有20年之久。</p><p><span word="In">In</span> <span word="his">his</span> <span word="book">book</span> <span word="Beauty">Beauty</span> <span word="Pays">Pays</span>, <span word="published">published</span> <span word="by">by</span> <span word="Princeton">Princeton</span> <span word="University">University</span> <span word="Press">Press</span>, <span word="he">he</span> <span word="claims">claims</span> <span word="good">good</span> <span word="looking">looking</span> <span word="people">people</span> <span word="enjoyed">enjoyed</span> <span word="perks">perks</span> <span word="beyond">beyond</span> <span word="their">their</span> <span word="pay">pay</span> - <span word="such">such</span> <span word="as">as</span> <span word="party">party</span> <span word="invites">invites</span>, <span word="business">business</span> <span word="travel">travel</span> <span word="and">and</span> <span word="office">office</span> <span word="privileges">privileges</span> - <span word="while">while</span> <span word="less">less</span> <span word="attractive">attractive</span> <span word="workers">workers</span> <span word="are">are</span> <span word="overlooked">overlooked</span> <span word="and">and</span> <span word="can">can</span> <span word="often">often</span> <span word="be">be</span> <span word="victims">victims</span> <span word="of">of</span> <span word="discrimination">discrimination</span>.</p><p>在他的新书《美貌带来报酬》中，他认为长相好看的人在工资收入之外，享受的特殊待遇也要多，包括聚会邀请，商务旅游和办公室特权。相比之下，长相没那么吸引人的同事们通常会被忽视成为外貌歧视的受害者。该书已由普林斯顿大学出版。</p>
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