可口可乐vs 百事：可乐大战背后的故事
<p><span word="COKE">COKE</span> <span word="VS">VS</span>. <span word="PEPSI">PEPSI</span>: <span word="The">The</span> <span word="Amazing">Amazing</span> <span word="Story">Story</span> <span word="Behind">Behind</span> <span word="The">The</span> <span word="Infamous">Infamous</span> <span word="Cola">Cola</span> <span word="Wars">Wars</span></p><p>可口可乐<span word="vs">vs</span> 百事：可乐大战背后的精彩故事</p><p><span word="The">The</span> <span word="rivalry">rivalry</span> <span word="between">between</span> <span word="Coca">Coca</span>-<span word="Cola">Cola</span> <span word="and">and</span> <span word="Pepsi">Pepsi</span> <span word="is">is</span> <span word="legendary">legendary</span>. <span word="The">The</span> <span word="brands">brands</span> <span word="have">have</span> <span word="been">been</span> <span word="fighting">fighting</span> <span word="each">each</span> <span word="other">other</span> <span word="for">for</span> <span word="more">more</span> <span word="than">than</span> <span word="a">a</span> <span word="century">century</span>.</p><p>可口可乐和百事可乐之间的竞争由来已久，他们之间的恩恩怨怨都有100多年的历史了。</p><p><span word="And">And</span> <span word="not">not</span> <span word="just">just</span> <span word="about">about</span> <span word="product">product</span> <span word="development">development</span>. <span word="Things">Things</span> <span word="occasionally">occasionally</span> <span word="get">get</span> <span word="personal">personal</span>, <span word="which">which</span> <span word="sometimes">sometimes</span> <span word="resonates">resonates</span> <span word="in">in</span> <span word="their">their</span> <span word="marketing">marketing</span>. <span word="Earlier">Earlier</span> <span word="this">this</span> <span word="year">year</span>, <span word="Pepsi">Pepsi</span> <span word="went">went</span> <span word="after">after</span> <span word="Coke">Coke</span>'<span word="s">s</span> <span word="famed">famed</span> <span word="mascots">mascots</span>, <span word="the">the</span> <span word="polar">polar</span> <span word="bears">bears</span> <span word="and">and</span> <span word="Santa">Santa</span>.</p><p>不只是产品开发的竞争。偶尔竞争的矛头会掺杂很多个人因素，可口可乐和百事有时候也会在市场推广方面有“不谋而合”的想法。在今年的早点时候，百事就把目标对准了了可口可乐著名的广告图标：北极熊和圣诞老人的经典形象。</p><p><span word="The">The</span> <span word="feud">feud</span> <span word="has">has</span> <span word="even">even</span> <span word="moved">moved</span> <span word="into">into</span> <span word="outer">outer</span> <span word="space">space</span> <span word="and">and</span> <span word="raged">raged</span> <span word="over">over</span> <span word="social">social</span> <span word="media">media</span>.</p><p>这种不和早已经蔓延到外太空了，公共媒体上也常见他们互相竞争的火爆场面。</p><p><span word="So">So</span> <span word="how">how</span>'<span word="d">d</span> <span word="it">it</span> <span word="become">become</span> <span word="this">this</span> <span word="way">way</span>? "<span word="The">The</span> <span word="Soda">Soda</span> <span word="Wars">Wars</span>" <span word="that">that</span> <span word="includes">includes</span> <span word="everything">everything</span> <span word="you">you</span>'<span word="d">d</span> <span word="ever">ever</span> <span word="want">want</span> <span word="to">to</span> <span word="know">know</span> <span word="about">about</span> <span word="the">the</span> <span word="history">history</span> <span word="of">of</span> <span word="Coca">Coca</span>-<span word="Cola">Cola</span> <span word="and">and</span> <span word="Pepsi">Pepsi</span>.</p><p>为什么会演变成这样？“苏打之战”将为你呈现所有可口可乐和百事之间的恩怨史。</p><p><span word="The">The</span> <span word="saga">saga</span> <span word="began">began</span> <span word="in">in</span> 1886, <span word="when">when</span> <span word="John">John</span> <span word="S">S</span>. <span word="Pemberton">Pemberton</span> <span word="developed">developed</span> <span word="the">the</span> <span word="original">original</span> <span word="recipe">recipe</span> <span word="for">for</span> <span word="Coke">Coke</span>.</p>
页:
[1]