让人嗔目结舌的40幅幽默平面广告(上)
<p><span word="Print">Print</span> <span word="adverts">adverts</span> <span word="need">need</span> <span word="to">to</span> <span word="get">get</span> <span word="a">a</span> <span word="message">message</span> <span word="across">across</span> <span word="with">with</span> <span word="a">a</span> <span word="single">single</span> <span word="image">image</span> <span word="and">and</span> <span word="without">without</span> <span word="the">the</span> <span word="recourse">recourse</span> <span word="of">of</span> <span word="interactivity">interactivity</span> <span word="that">that</span> <span word="we">we</span> <span word="find">find</span> <span word="today">today</span> <span word="on">on</span> <span word="the">the</span> <span word="Internet">Internet</span>.</p><p><span word="As">As</span> <span word="interactive">interactive</span> <span word="media">media</span> <span word="expands">expands</span>, <span word="attention">attention</span> <span word="spans">spans</span> <span word="are">are</span> <span word="getting">getting</span> <span word="shorter">shorter</span> <span word="and">and</span> <span word="shorter">shorter</span> <span word="every">every</span> <span word="day">day</span>.</p><p><span word="For">For</span> <span word="any">any</span> <span word="company">company</span> <span word="trying">trying</span> <span word="to">to</span> <span word="get">get</span> <span word="their">their</span> <span word="product">product</span> <span word="or">or</span> <span word="service">service</span> <span word="out">out</span> <span word="in">in</span> <span word="print">print</span> <span word="format">format</span>, <span word="the">the</span> <span word="task">task</span> <span word="is">is</span> <span word="ever">ever</span> <span word="more">more</span> <span word="challenging">challenging</span> <span word="and">and</span> <span word="difficult">difficult</span>.</p><p><span word="Humorous">Humorous</span> <span word="ads">ads</span> <span word="remain">remain</span> <span word="one">one</span> <span word="of">of</span> <span word="the">the</span> <span word="few">few</span> <span word="effective">effective</span> <span word="ways">ways</span> <span word="to">to</span> <span word="engage">engage</span> <span word="an">an</span> <span word="audience">audience</span> <span word="in">in</span> <span word="a">a</span> <span word="very">very</span> <span word="saturated">saturated</span> <span word="advertising">advertising</span> <span word="market">market</span>. <span word="This">This</span> <span word="is">is</span> <span word="an">an</span> <span word="area">area</span> <span word="where">where</span> <span word="the">the</span> <span word="audience">audience</span> <span word="is">is</span> <span word="far">far</span> <span word="more">more</span> <span word="receptive">receptive</span> <span word="and">and</span> <span word="still">still</span> <span word="willing">willing</span> <span word="to">to</span> <span word="pay">pay</span> <span word="attention">attention</span>.</p><p><span word="In">In</span> <span word="this">this</span> <span word="post">post</span>, <span word="we">we</span>'<span word="ve">ve</span> <span word="gathered">gathered</span> 40 <span word="hilarious">hilarious</span> <span word="and">and</span> <span word="really">really</span> <span word="creative">creative</span> <span word="ads">ads</span> <span word="for">for</span> <span word="your">your</span> <span word="enjoyment">enjoyment</span>...</p><p>平面广告需要用单张图片但不能求助于我们今天在互联网上使用的交互性来诠释清楚某项信息。</p><p>随着交互媒介的扩展，注意力的持续时间日益缩短。</p><p>对于那些试图以印刷格式推广其产品或服务的公司，任务始终富有挑战性，难度也不小。</p><p>在饱和度很高的广告市场，幽默广告是吸引受众的少数有效方法之一。这类广告不仅能使受众的接受度大大提升，而且仍然是大家所乐意关注的领域。</p><p>在本帖中，我们搜集了40幅令人捧腹却又确有创意的广告，以供各位赏析……</p><p>1. <span word="Kayaking">Kayaking</span> <span word="Jumbo">Jumbo</span> <span word="Peanut">Peanut</span>: <span word="Choking">Choking</span><span word="Kayaking">Kayaking</span> 大颗花生：呛住了</p><p>2. <span word="Ambulance">Ambulance</span>—<span word="Listermint">Listermint</span> <span word="Mouthwash">Mouthwash</span>救护车——<span word="Listermint">Listermint</span>漱口水</p>
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