全球八大骇人听闻的非正规广告
<p><span word="Billboards">Billboards</span> <span word="and">and</span> <span word="display">display</span> <span word="advertising">advertising</span> <span word="have">have</span> <span word="become">become</span> <span word="so">so</span> <span word="much">much</span> <span word="a">a</span> <span word="feature">feature</span> <span word="of">of</span> <span word="our">our</span> <span word="daily">daily</span> <span word="lives">lives</span>, <span word="it">it</span>'<span word="s">s</span> <span word="easy">easy</span> <span word="to">to</span> <span word="ignore">ignore</span> <span word="them">them</span> <span word="amid">amid</span> <span word="the">the</span> <span word="general">general</span> <span word="clutter">clutter</span>.</p><p>广告牌和户外广告早已成了我们日常生活中的一部分，有时候还真容易把瞄准芸芸大众的他们忽略掉。</p><p><span word="Which">Which</span> <span word="is">is</span> <span word="why">why</span> <span word="more">more</span> <span word="attention">attention</span>-<span word="grabbing">grabbing</span> <span word="techniques">techniques</span> <span word="have">have</span> <span word="caught">caught</span> <span word="on">on</span> <span word="in">in</span> <span word="the">the</span> <span word="promotion">promotion</span> <span word="world">world</span>, <span word="all">all</span> <span word="of">of</span> <span word="which">which</span> <span word="can">can</span> <span word="be">be</span> <span word="covered">covered</span> <span word="with">with</span> <span word="the">the</span> <span word="term">term</span> "<span word="guerilla">guerilla</span> <span word="advertising">advertising</span>." <span word="These">These</span> <span word="unconventional">unconventional</span> <span word="stunts">stunts</span> <span word="aim">aim</span> <span word="to">to</span> <span word="be">be</span> <span word="interactive">interactive</span>, <span word="thought">thought</span>-<span word="provoking">provoking</span>, <span word="or">or</span> <span word="downright">downright</span> <span word="weird">weird</span> - <span word="whatever">whatever</span> <span word="it">it</span> <span word="takes">takes</span> <span word="to">to</span> <span word="get">get</span> <span word="your">your</span> <span word="attention">attention</span> <span word="and">and</span> <span word="make">make</span> <span word="you">you</span> <span word="remember">remember</span> <span word="the">the</span> <span word="brand">brand</span> <span word="or">or</span> <span word="product">product</span> <span word="it">it</span>'<span word="s">s</span> <span word="promoting">promoting</span>.</p><p>这就是为什么越来越多的吸引眼球的技巧在世界的推广活动中流行开来，而所有这些都可以被冠以“非正规广告”的头衔。这些非传统的花招力求与人互动、启迪心智，或是搞怪到底——只要引人注目，只要能让你记住这个在推销的牌子或产品，它什么都豁出去了。</p><p><span word="In">In</span> <span word="an">an</span> <span word="exclusive">exclusive</span> <span word="excerpt">excerpt</span> <span word="from">from</span> <span word="Gavin">Gavin</span> <span word="Lucas">Lucas</span>' <span word="new">new</span> <span word="book">book</span>, "<span word="Guerilla">Guerilla</span> <span word="Advertising">Advertising</span> 2" (<span word="Laurence">Laurence</span> <span word="King">King</span>, $40), <span word="here">here</span> <span word="are">are</span> <span word="some">some</span> <span word="of">of</span> <span word="the">the</span> <span word="wildest">wildest</span> <span word="recent">recent</span> <span word="marketing">marketing</span> <span word="campaigns">campaigns</span> <span word="from">from</span> <span word="around">around</span> <span word="the">the</span> <span word="world">world</span>:</p><p>以下独家猛料摘自嘉文·卢卡斯的新书《非正规广告<span word="II">II</span>》（<span word="Laurence">Laurence</span> <span word="King">King</span>出版社，40美元），在此你将见识全球范围内一些最狂野的营销活动：</p><p><span word="Supporting">Supporting</span> <span word="cellphone">cellphone</span> <span word="company">company</span> <span word="T">T</span>-<span word="Mobile">Mobile</span>'<span word="s">s</span> <span word="slogan">slogan</span>, "<span word="Life">Life</span>'<span word="s">s</span> <span word="for">for</span> <span word="Sharing">Sharing</span>," <span word="their">their</span> <span word="ad">ad</span> <span word="agency">agency</span> <span word="Saatchi">Saatchi</span> & <span word="Saatchi">Saatchi</span> <span word="organized">organized</span> <span word="a">a</span> <span word="guerilla">guerilla</span> <span word="flash">flash</span> <span word="mob">mob</span> <span word="in">in</span> <span word="London">London</span>'<span word="s">s</span> <span word="Liverpool">Liverpool</span> <span word="Street">Street</span> <span word="Station">Station</span>. <span word="Dozens">Dozens</span> <span word="of">of</span> <span word="dancers">dancers</span> <span word="disguised">disguised</span> <span word="as">as</span> <span word="typical">typical</span> <span word="passengers">passengers</span> <span word="broke">broke</span> <span word="out">out</span> <span word="into">into</span> <span word="a">a</span> <span word="medley">medley</span> <span word="of">of</span> <span word="dance">dance</span> <span word="floor">floor</span> <span word="beats">beats</span>. <span word="This">This</span>, <span word="along">along</span> <span word="with">with</span> <span word="the">the</span> <span word="reactions">reactions</span> <span word="from">from</span> <span word="the">the</span> <span word="genuine">genuine</span> <span word="commuters">commuters</span>, <span word="were">were</span> <span word="turned">turned</span> <span word="into">into</span> <span word="a">a</span> <span word="popular">popular</span> <span word="TV">TV</span> <span word="commercial">commercial</span>.</p>
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