适合背诵的双语文章:小广告、大学问
<p><span word="Advertising">Advertising</span> <span word="is">is</span> <span word="only">only</span> <span word="part">part</span> <span word="of">of</span> <span word="the">the</span> <span word="total">total</span> <span word="sales">sales</span> <span word="effort">effort</span> ,<span word="but">but</span> <span word="it">it</span> <span word="is">is</span> <span word="the">the</span> <span word="part">part</span> <span word="that">that</span> <span word="attracts">attracts</span> <span word="the">the</span> <span word="most">most</span> <span word="attention">attention</span>. <span word="This">This</span> <span word="is">is</span> <span word="natural">natural</span> <span word="enough">enough</span> <span word="because">because</span> <span word="advertising">advertising</span> <span word="is">is</span> <span word="designed">designed</span> <span word="for">for</span> <span word="just">just</span> <span word="that">that</span> <span word="purpose">purpose</span>. <span word="In">In</span> <span word="newspapers">newspapers</span>, <span word="in">in</span> <span word="mail">mail</span>, <span word="on">on</span> <span word="radio">radio</span> <span word="and">and</span> <span word="television">television</span>, <span word="we">we</span> <span word="constantly">constantly</span> <span word="see">see</span> <span word="and">and</span> <span word="hear">hear</span> <span word="the">the</span> <span word="messages">messages</span> <span word="for">for</span> <span word="hundreds">hundreds</span> <span word="of">of</span> <span word="different">different</span> <span word="products">products</span> <span word="and">and</span> <span word="services">services</span>. <span word="For">For</span> <span word="the">the</span> <span word="most">most</span> <span word="part">part</span>, <span word="they">they</span> <span word="are">are</span> <span word="the">the</span> <span word="kinds">kinds</span> <span word="of">of</span> <span word="things">things</span> <span word="that">that</span> <span word="we">we</span> <span word="can">can</span> <span word="be">be</span> <span word="persuaded">persuaded</span> <span word="to">to</span> <span word="buy">buy</span> - <span word="food">food</span> <span word="and">and</span> <span word="drinks">drinks</span>, <span word="cars">cars</span> <span word="and">and</span> <span word="television">television</span> <span word="sets">sets</span>, <span word="furniture">furniture</span> <span word="and">and</span> <span word="clothing">clothing</span>, <span word="travel">travel</span> <span word="and">and</span> <span word="leisure">leisure</span> <span word="time">time</span> <span word="activities">activities</span>.</p><p>登广告仅仅是整个促销活动的一部分，但却是最能吸引人们注意的一部分，这是十分自然的。因为设计出某一广告正是为了达到这一目的。我们在报刊杂志上和邮件上，在收音机里和电视里，会不断地看到或听到数以百计的不同的产品和服务项目的信息。其中绝大部分都是那种要劝我们去购买食物和饮料、汽车和电视机、家俱和衣着，去参加旅游和业余活动的信息。</p><p><span word="The">The</span> <span word="simplest">simplest</span> <span word="kind">kind</span> <span word="of">of</span> <span word="advertising">advertising</span> <span word="is">is</span> <span word="the">the</span> <span word="classified">classified</span> <span word="ad">ad</span>. <span word="Every">Every</span> <span word="day">day</span> <span word="the">the</span> <span word="newspapers">newspapers</span> <span word="carry">carry</span> <span word="a">a</span> <span word="few">few</span> <span word="pages">pages</span> <span word="of">of</span> <span word="these">these</span> <span word="ads">ads</span>; <span word="in">in</span> <span word="the">the</span> <span word="large">large</span> <span word="Sunday">Sunday</span> <span word="editions">editions</span> <span word="there">there</span> <span word="may">may</span> <span word="be">be</span> <span word="several">several</span> <span word="sections">sections</span> <span word="of">of</span> <span word="them">them</span>. <span word="A">A</span> <span word="classified">classified</span> <span word="ad">ad</span> <span word="is">is</span> <span word="usually">usually</span> <span word="only">only</span> <span word="a">a</span> <span word="few">few</span> <span word="lines">lines</span> <span word="long">long</span>. <span word="It">It</span> <span word="is">is</span> <span word="really">really</span> <span word="a">a</span> <span word="notice">notice</span> <span word="or">or</span> <span word="announcement">announcement</span> <span word="that">that</span> <span word="something">something</span> <span word="is">is</span> <span word="available">available</span>.</p><p>最简单的一种广告就是分类广告。每天各种报纸都刊登有几页这种分类广告。每逢星期天的扩大版上可能有好几大类的分类广告。每一则分类广告的长度通常只有三两行，这实际上就是通知某种东西或某种服务现在已经有了。</p>
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