星巴克要在北京开全球首家外带店，这很中国
<p><span word="Better">Better</span> <span word="known">known</span> <span word="for">for</span> <span word="its">its</span> <span word="comfortable">comfortable</span> <span word="coffeeshops">coffeeshops</span> <span word="that">that</span> <span word="invite">invite</span> <span word="customers">customers</span> <span word="to">to</span> <span word="dwell">dwell</span>, <span word="Starbucks">Starbucks</span> <span word="opened">opened</span> <span word="a">a</span> <span word="new">new</span> “<span word="fast">fast</span> <span word="coffee">coffee</span>” <span word="concept">concept</span> <span word="shop">shop</span> <span word="in">in</span> <span word="Beijing">Beijing</span> <span word="today">today</span>.</p><p>星巴克更为出名的是吸引顾客进店的舒适咖啡厅环境，但最近在北京开了一家新的“啡快”概念店。</p><p><span word="The">The</span> <span word="store">store</span> <span word="has">has</span> <span word="only">only</span> <span word="a">a</span> <span word="few">few</span> <span word="seats">seats</span> <span word="as">as</span> <span word="it">it</span> <span word="rather">rather</span> <span word="encourages">encourages</span> <span word="customers">customers</span> <span word="to">to</span> <span word="pre">pre</span>-<span word="order">order</span> <span word="via">via</span> <span word="a">a</span> <span word="mobile">mobile</span> <span word="app">app</span> <span word="and">and</span> <span word="come">come</span> <span word="to">to</span> <span word="the">the</span> <span word="store">store</span> <span word="just">just</span> <span word="for">for</span> <span word="the">the</span> <span word="pick">pick</span> <span word="up">up</span>. <span word="The">The</span> <span word="new">new</span> <span word="model">model</span> <span word="will">will</span> <span word="also">also</span> <span word="benefit">benefit</span> <span word="the">the</span> <span word="coffee">coffee</span> <span word="shop">shop</span>’<span word="s">s</span> <span word="delivery">delivery</span> <span word="service">service</span>.</p><p>这家店仅设置几个座位，主要是想让顾客通过手机应用程序下单，然后进店取咖啡。这种新模式也有利于该品牌的外送服务。</p><p><span word="The">The</span> <span word="Seattle">Seattle</span>-<span word="based">based</span> <span word="company">company</span> <span word="has">has</span> <span word="been">been</span> <span word="in">in</span> <span word="China">China</span> <span word="for">for</span> <span word="twenty">twenty</span> <span word="years">years</span> <span word="and">and</span> <span word="has">has</span> <span word="gradually">gradually</span> <span word="adapted">adapted</span> <span word="to">to</span> <span word="the">the</span> <span word="demands">demands</span> <span word="of">of</span> <span word="the">the</span> <span word="Chinese">Chinese</span> <span word="market">market</span>. <span word="It">It</span> <span word="has">has</span> <span word="also">also</span> <span word="been">been</span> <span word="challenged">challenged</span> <span word="in">in</span> <span word="the">the</span> <span word="country">country</span> <span word="by">by</span> <span word="startups">startups</span> <span word="such">such</span> <span word="as">as</span> <span word="Luckin">Luckin</span> <span word="who">who</span> <span word="entered">entered</span> <span word="the">the</span> <span word="market">market</span> <span word="with">with</span> <span word="its">its</span> <span word="novel">novel</span>, <span word="digitally">digitally</span>-<span word="empowered">empowered</span> <span word="coffee">coffee</span> <span word="chain">chain</span> <span word="concept">concept</span>.</p><p>这家来自西雅图的公司入驻中国已有20年，逐渐适应了中国市场的需求，最近在中国又受到了瑞幸这样的新兴公司的冲击，瑞幸进入市场主打的是新颖的数字咖啡连锁概念。</p><p><span word="Last">Last</span> <span word="year">year</span> <span word="Starbucks">Starbucks</span> <span word="partnered">partnered</span> <span word="with">with</span> <span word="Alibaba">Alibaba</span>’<span word="s">s</span> <span word="food">food</span> <span word="delivery">delivery</span> <span word="service">service</span> <span word="Ele">Ele</span>.<span word="me">me</span> <span word="to">to</span> <span word="respond">respond</span> <span word="to">to</span> <span word="the">the</span> <span word="on">on</span>-<span word="demand">demand</span> <span word="delivery">delivery</span> <span word="trend">trend</span> <span word="among">among</span> <span word="Chinese">Chinese</span> <span word="consumers">consumers</span>.</p><p>去年星巴克和阿里巴巴送餐服务“饿了么”合作以应对中国消费者需要的外卖趋势。</p>
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