销售牛人:电梯之内30秒谈一笔单
<p>假设你在电梯里，只有30秒的时间来向一位关系公司前途的大客户推广产品且必须成功，你会怎样来推销呢？</p><p><span word="An">An</span> <span word="elevator">elevator</span> <span word="pitch">pitch</span>(<span word="or">or</span> <span word="elevator">elevator</span> <span word="statement">statement</span>) <span word="is">is</span> <span word="a">a</span> <span word="short">short</span> <span word="summary">summary</span> <span word="used">used</span> <span word="to">to</span> <span word="quickly">quickly</span> <span word="and">and</span> <span word="simply">simply</span> <span word="define">define</span> <span word="a">a</span> <span word="product">product</span>, <span word="service">service</span>, <span word="or">or</span> <span word="organization">organization</span> <span word="and">and</span> <span word="its">its</span> <span word="value">value</span> <span word="proposition">proposition</span>. <span word="The">The</span> <span word="name">name</span> "<span word="elevator">elevator</span> <span word="pitch">pitch</span>" <span word="reflects">reflects</span> <span word="the">the</span> <span word="idea">idea</span> <span word="that">that</span> <span word="it">it</span> <span word="should">should</span> <span word="be">be</span> <span word="possible">possible</span> <span word="to">to</span> <span word="deliver">deliver</span> <span word="the">the</span> <span word="summary">summary</span> <span word="in">in</span> <span word="the">the</span> <span word="time">time</span> <span word="span">span</span> <span word="of">of</span> <span word="an">an</span> <span word="elevator">elevator</span> <span word="ride">ride</span>, <span word="or">or</span> <span word="approximately">approximately</span> <span word="thirty">thirty</span> <span word="seconds">seconds</span> <span word="to">to</span> <span word="two">two</span> <span word="minutes">minutes</span>.</p><p>“电梯游说”（<span word="elevator">elevator</span> <span word="pitch">pitch</span>或<span word="elevator">elevator</span> <span word="statement">statement</span>）是指对产品、服务、机构及其价值主张的简短介绍。电梯游说这个名字本身传递着这样一个理念：你应该能在乘电梯的时间内，也就是大约30秒到两分钟之内完成介绍。</p>
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