《变形金刚3》国货植入广告逐个数
<p><span word="Chinese">Chinese</span> <span word="audiences">audiences</span> <span word="watching">watching</span> <span word="Transformers">Transformers</span> 3: <span word="Dark">Dark</span> <span word="of">of</span> <span word="the">the</span> <span word="Moon">Moon</span> <span word="will">will</span> <span word="recognise">recognise</span> <span word="more">more</span> <span word="than">than</span> <span word="just">just</span> <span word="the">the</span> <span word="alien">alien</span> <span word="robot">robot</span> <span word="stars">stars</span> <span word="from">from</span> <span word="the">the</span> <span word="previous">previous</span> <span word="movies">movies</span>. <span word="In">In</span> <span word="the">the</span> <span word="latest">latest</span> <span word="blockbuster">blockbuster</span> <span word="sequel">sequel</span>, <span word="which">which</span> <span word="opens">opens</span> <span word="on">on</span> <span word="Thursday">Thursday</span>, <span word="household">household</span> <span word="Chinese">Chinese</span> <span word="brand">brand</span> <span word="names">names</span> <span word="loom">loom</span> <span word="large">large</span> <span word="as">as</span> <span word="part">part</span> <span word="of">of</span> <span word="an">an</span> <span word="unprecedented">unprecedented</span> <span word="product">product</span> <span word="placement">placement</span> <span word="push">push</span>。</p><p>对中国观众来说，《变形金刚3》里面标志性的符号可不止那些外星铁块块，还有很多中国品牌的植入广告。</p><p><span word="Sam">Sam</span>, <span word="the">the</span> <span word="protagonist">protagonist</span> <span word="played">played</span> <span word="by">by</span> <span word="Shia">Shia</span> <span word="LaBeouf">LaBeouf</span>, <span word="appears">appears</span> <span word="in">in</span> <span word="a">a</span> <span word="T">T</span>-<span word="shirt">shirt</span> <span word="from">from</span> <span word="Meters">Meters</span>/<span word="bonwe">bonwe</span> – <span word="a">a</span> <span word="mid">mid</span>-<span word="level">level</span> <span word="clothing">clothing</span> <span word="retailer">retailer</span> <span word="well">well</span> <span word="known">known</span> <span word="to">to</span> <span word="many">many</span> <span word="young">young</span> <span word="Chinese">Chinese</span> <span word="and">and</span> <span word="one">one</span> <span word="of">of</span> <span word="four">four</span> <span word="Chinese">Chinese</span> <span word="brands">brands</span> <span word="to">to</span> <span word="appear">appear</span> <span word="in">in</span> <span word="the">the</span> <span word="film">film</span>。</p><p>主演西亚拉博夫身穿的美特斯邦威<span word="T">T</span>恤是中国一家中等规模服装品牌，深受年轻人喜爱。</p><p><span word="The">The</span> <span word="Chinese">Chinese</span> <span word="branding">branding</span> <span word="campaign">campaign</span> <span word="is">is</span> <span word="the">the</span> <span word="largest">largest</span> <span word="so">so</span> <span word="far">far</span> <span word="in">in</span> <span word="any">any</span> <span word="single">single</span> <span word="Hollywood">Hollywood</span> <span word="movie">movie</span>, <span word="highlighting">highlighting</span> <span word="Chinese">Chinese</span> <span word="companies">companies</span>’ <span word="determination">determination</span> <span word="to">to</span> <span word="go">go</span> <span word="global">global</span> <span word="and">and</span> <span word="also">also</span> <span word="use">use</span> <span word="global">global</span> <span word="marketing">marketing</span> <span word="techniques">techniques</span> <span word="to">to</span> <span word="raise">raise</span> <span word="their">their</span> <span word="domestic">domestic</span> <span word="profiles">profiles</span>。</p><p>中国品牌在好莱坞大片中群雄逐鹿一来表明了自己走向国际的决心，二来也对提高自己在国内的知名度帮助良多。</p><p>“<span word="The">The</span> <span word="main">main</span> <span word="motivation">motivation</span> <span word="is">is</span> <span word="to">to</span> <span word="expand">expand</span> <span word="their">their</span> <span word="brand">brand</span> <span word="recognition">recognition</span> <span word="in">in</span> <span word="foreign">foreign</span> <span word="markets">markets</span>, <span word="but">but</span> <span word="for">for</span> <span word="others">others</span> <span word="the">the</span> <span word="focus">focus</span> <span word="is">is</span> <span word="on">on</span> <span word="the">the</span> <span word="domestic">domestic</span> <span word="market">market</span> <span word="because">because</span> <span word="the">the</span> <span word="effect">effect</span> <span word="with">with</span> <span word="foreign">foreign</span> <span word="movies">movies</span> <span word="is">is</span> <span word="better">better</span>,” <span word="says">says</span> <span word="Didi">Didi</span> <span word="Zhang">Zhang</span> <span word="at">at</span> <span word="advertising">advertising</span> <span word="firm">firm</span> <span word="Ogilvy">Ogilvy</span> & <span word="Mather">Mather</span> <span word="Beijing">Beijing</span>, <span word="which">which</span> <span word="worked">worked</span> <span word="with">with</span> <span word="Lenovo">Lenovo</span> <span word="on">on</span> <span word="Transformers">Transformers</span> 3.</p>
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