颜色和味觉的联系有多深？
<p>·<span word="A">A</span> <span word="new">new</span> <span word="study">study</span> <span word="from">from</span> <span word="Penn">Penn</span> <span word="State">State</span> <span word="confirms">confirms</span> <span word="longstanding">longstanding</span> <span word="research">research</span> <span word="into">into</span> <span word="the">the</span> <span word="relationship">relationship</span> <span word="between">between</span> <span word="color">color</span> <span word="and">and</span> <span word="taste">taste</span>. <span word="What">What</span> <span word="consumers">consumers</span> <span word="see">see</span> <span word="when">when</span> <span word="they">they</span> <span word="eat">eat</span> <span word="matters">matters</span> <span word="as">as</span> <span word="much">much</span> — <span word="if">if</span> <span word="not">not</span> <span word="more">more</span>— <span word="than">than</span> <span word="what">what</span> <span word="they">they</span> <span word="taste">taste</span>.</p><p>宾夕法尼亚州立大学的一项新研究证实了长期以来探索的颜色和味觉之间的关系。 消费者在吃东西时看到的东西与他们品尝到的味道同样重要，甚至更为重要。</p><p>·<span word="Researchers">Researchers</span> <span word="gave">gave</span> <span word="participants">participants</span> <span word="different">different</span> <span word="colors">colors</span> <span word="of">of</span> <span word="liquid">liquid</span> <span word="with">with</span> <span word="different">different</span> <span word="tastes">tastes</span> — <span word="including">including</span> <span word="bitter">bitter</span>, <span word="sweet">sweet</span>, <span word="savory">savory</span> <span word="and">and</span> <span word="sour">sour</span>. <span word="Participants">Participants</span> <span word="then">then</span> <span word="tried">tried</span> <span word="clear">clear</span> <span word="liquids">liquids</span> <span word="with">with</span> <span word="the">the</span> <span word="same">same</span> <span word="taste">taste</span> <span word="profiles">profiles</span>, <span word="and">and</span> <span word="they">they</span> <span word="were">were</span> <span word="asked">asked</span> <span word="to">to</span> <span word="associate">associate</span> <span word="them">them</span> <span word="with">with</span> <span word="a">a</span> <span word="color">color</span>.</p><p>研究人员给实验者提供不同颜色、不同口味的液体，包括苦的、甜的、咸的和酸的。 然后，参与者尝试了具有相同味道的透明液体，并要求他们将这些液体与一种颜色联系起来。</p><p>·<span word="Researchers">Researchers</span> <span word="found">found</span> <span word="these">these</span> <span word="associations">associations</span> <span word="are">are</span> <span word="easy">easy</span> <span word="to">to</span> <span word="learn">learn</span>, <span word="and">and</span> <span word="ones">ones</span> <span word="that">that</span> <span word="are">are</span> <span word="currently">currently</span> <span word="common">common</span> — <span word="like">like</span> <span word="red">red</span> <span word="for">for</span> <span word="sweet">sweet</span> <span word="or">or</span> <span word="yellow">yellow</span> <span word="for">for</span> <span word="sour">sour</span> — <span word="may">may</span> <span word="not">not</span> <span word="be">be</span> <span word="set">set</span> <span word="in">in</span> <span word="stone">stone</span>. <span word="Six">Six</span> <span word="in">in</span> 10 <span word="study">study</span> <span word="participants">participants</span> <span word="learned">learned</span> <span word="new">new</span> <span word="color">color</span>-<span word="flavor">flavor</span> <span word="pairings">pairings</span> <span word="after">after</span> <span word="four">four</span> <span word="exposures">exposures</span>.</p><p>研究人员发现，这些联系很容易掌握，目前比较常见的联系——比如红色代表甜，黄色代表酸——可能不会一成不变。 研究中10个参与者中就有6个人在四次接触后学习了新的颜色与味道的搭配。</p><p><span word="Dive">Dive</span> <span word="Insight">Insight</span>:</p>
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