双语文章:福特的雄心壮志
<p><span word="Listen">Listen</span> <span word="to">to</span> <span word="enough">enough</span> <span word="auto">auto</span> <span word="executives">executives</span> <span word="detail">detail</span> <span word="their">their</span> <span word="growth">growth</span> <span word="plans">plans</span>, <span word="compare">compare</span> <span word="them">them</span> <span word="to">to</span> <span word="forecasts">forecasts</span> <span word="of">of</span> <span word="the">the</span> <span word="global">global</span> <span word="auto">auto</span> <span word="market">market</span> <span word="and">and</span> <span word="you">you</span> <span word="quickly">quickly</span> <span word="realise">realise</span> <span word="that">that</span> <span word="their">their</span> <span word="collective">collective</span> <span word="market">market</span> <span word="shares">shares</span> <span word="would">would</span> <span word="have">have</span> <span word="to">to</span> <span word="be">be</span> <span word="well">well</span> <span word="over">over</span> 100 <span word="per">per</span> <span word="cent">cent</span>. <span word="But">But</span> <span word="who">who</span> <span word="will">will</span> <span word="walk">walk</span> <span word="the">the</span> <span word="walk">walk</span> <span word="as">as</span> <span word="well">well</span> <span word="as">as</span> <span word="they">they</span> <span word="talk">talk</span> <span word="the">the</span> <span word="talk">talk</span> <span word="in">in</span> <span word="this">this</span> <span word="zero">zero</span>-<span word="sum">sum</span> <span word="game">game</span>?</p><p>听多了汽车公司高管们对他们制定的增长计划的雄韬伟略, 再将它们与全球汽车市场预测相对比, 你很快就会发现, 他们所提及的各自的市场份额总和一定超过100%. 然而在这场零和游戏中, 谁又能说到做到呢?</p><p><span word="Ford">Ford</span>, <span word="which">which</span> <span word="unveiled">unveiled</span> <span word="plans">plans</span> <span word="on">on</span> <span word="Tuesday">Tuesday</span> <span word="to">to</span> <span word="raise">raise</span> <span word="unit">unit</span> <span word="sales">sales</span> <span word="by">by</span> 50 <span word="per">per</span> <span word="cent">cent</span> <span word="by">by</span> <span word="the">the</span> <span word="middle">middle</span> <span word="of">of</span> <span word="this">this</span> <span word="decade">decade</span>, <span word="has">has</span> <span word="more">more</span> <span word="credibility">credibility</span> <span word="than">than</span> <span word="most">most</span> <span word="to">to</span> <span word="back">back</span> <span word="up">up</span> <span word="such">such</span> <span word="bold">bold</span> <span word="goals">goals</span>. <span word="If">If</span> <span word="industry">industry</span> <span word="forecasts">forecasts</span> <span word="of">of</span> <span word="emerging">emerging</span> <span word="market">market</span> <span word="auto">auto</span> <span word="demand">demand</span> <span word="are">are</span> <span word="correct">correct</span>, <span word="then">then</span> <span word="this">this</span> <span word="new">new</span> <span word="target">target</span> “<span word="only">only</span>” <span word="means">means</span> <span word="a">a</span> <span word="global">global</span> <span word="market">market</span> <span word="share">share</span> <span word="gain">gain</span> <span word="of">of</span> <span word="a">a</span> <span word="single">single</span> <span word="percentage">percentage</span> <span word="point">point</span> <span word="to">to</span> <span word="around">around</span> 8.2 <span word="per">per</span> <span word="cent">cent</span>, <span word="comparable">comparable</span> <span word="to">to</span> <span word="its">its</span> <span word="progress">progress</span> <span word="in">in</span> <span word="the">the</span> <span word="US">US</span> <span word="market">market</span> <span word="recently">recently</span>.</p><p>福特汽车公司于周二宣布要在2017年之前将汽车销售量提高50%. 这个宣布比其他许多汽车公司公布的计划更具有可信度. 如果对新兴市场的汽车需求的行业预测是正确的, 那么福特的这个目标仅仅意味着其全球市场份额只增长一个百分点, 达到8.2%左右, 与其最近在美国市场的增长进程相当.</p><p><span word="But">But</span> <span word="repeating">repeating</span> <span word="this">this</span> <span word="globally">globally</span> <span word="is">is</span> <span word="far">far</span> <span word="more">more</span> <span word="ambitious">ambitious</span>. <span word="It">It</span> <span word="will">will</span> <span word="require">require</span> <span word="a">a</span> <span word="continuation">continuation</span> <span word="of">of</span> <span word="Ford">Ford</span>’<span word="s">s</span> <span word="shift">shift</span> <span word="to">to</span> <span word="smaller">smaller</span> <span word="cars">cars</span> <span word="and">and</span> <span word="playing">playing</span> <span word="catch">catch</span>-<span word="up">up</span> <span word="in">in</span> <span word="China">China</span> <span word="and">and</span> <span word="India">India</span>. <span word="In">In</span> <span word="the">the</span> <span word="past">past</span> <span word="decade">decade</span> <span word="it">it</span> <span word="has">has</span> <span word="quadrupled">quadrupled</span> <span word="its">its</span> <span word="proportion">proportion</span> <span word="of">of</span> <span word="sales">sales</span> <span word="to">to</span> <span word="Asia">Asia</span> <span word="and">and</span> <span word="Africa">Africa</span> <span word="and">and</span> <span word="hopes">hopes</span> <span word="to">to</span> <span word="double">double</span> <span word="it">it</span> <span word="again">again</span> <span word="to">to</span> <span word="nearly">nearly</span> <span word="a">a</span> <span word="third">third</span> <span word="by">by</span> 2020 <span word="through">through</span> <span word="entering">entering</span> <span word="more">more</span> <span word="segments">segments</span>. <span word="Doing">Doing</span> <span word="so">so</span> <span word="at">at</span> <span word="a">a</span> <span word="competitive">competitive</span> <span word="price">price</span> <span word="will">will</span> <span word="rely">rely</span> <span word="on">on</span> <span word="its">its</span> <span word="still">still</span>-<span word="incomplete">incomplete</span> “<span word="One">One</span> <span word="Ford">Ford</span>” <span word="programme">programme</span>, <span word="begun">begun</span> <span word="in">in</span> 2006 <span word="to">to</span> <span word="launch">launch</span> <span word="five">five</span> <span word="global">global</span> <span word="platforms">platforms</span>. <span word="Ford">Ford</span> <span word="hopes">hopes</span> <span word="that">that</span> <span word="this">this</span>, <span word="along">along</span> <span word="with">with</span> <span word="an">an</span> <span word="improving">improving</span> <span word="brand">brand</span> <span word="image">image</span>, <span word="will">will</span> <span word="allow">allow</span> <span word="it">it</span> <span word="to">to</span> <span word="increase">increase</span> <span word="global">global</span> <span word="margins">margins</span> <span word="to">to</span> 8-9 <span word="per">per</span> <span word="cent">cent</span> <span word="from">from</span> 6.1 <span word="per">per</span> <span word="cent">cent</span> <span word="today">today</span>.</p>
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