星巴克CEO回应瑞幸咖啡：想赶超我们？不太可能
<p><span word="Starbucks">Starbucks</span> <span word="is">is</span> <span word="unlikely">unlikely</span> <span word="to">to</span> <span word="cede">cede</span> <span word="its">its</span> <span word="leading">leading</span> <span word="position">position</span> <span word="in">in</span> <span word="China">China</span>, <span word="the">the</span> <span word="company">company</span>'<span word="s">s</span> <span word="fastest">fastest</span>-<span word="growing">growing</span> <span word="major">major</span> <span word="market">market</span>, <span word="to">to</span> <span word="Chinese">Chinese</span> <span word="startup">startup</span> <span word="Luckin">Luckin</span> <span word="in">in</span> 2019, <span word="Starbucks">Starbucks</span> <span word="CEO">CEO</span> <span word="Kevin">Kevin</span> <span word="Johnson">Johnson</span> <span word="said">said</span> <span word="in">in</span> <span word="an">an</span> <span word="interview">interview</span>.</p><p>星巴克的<span word="CEO">CEO</span>凯文·约翰逊在一次采访中说：在中国这个星巴克全球增长最快的市场中，瑞幸咖啡不太可能于2019年取代星巴克的领导地位。</p><p><span word="Seattle">Seattle</span>-<span word="based">based</span> <span word="Starbucks">Starbucks</span>, <span word="the">the</span> <span word="world">world</span>'<span word="s">s</span> <span word="largest">largest</span> <span word="coffee">coffee</span> <span word="chain">chain</span>, <span word="has">has</span> <span word="been">been</span> <span word="building">building</span> <span word="its">its</span> <span word="presence">presence</span> <span word="in">in</span> <span word="the">the</span> <span word="world">world</span>'<span word="s">s</span> <span word="second">second</span>-<span word="biggest">biggest</span> <span word="economy">economy</span> <span word="for">for</span> <span word="the">the</span> <span word="past">past</span> <span word="couple">couple</span> <span word="of">of</span> <span word="decades">decades</span>, <span word="while">while</span> <span word="Luckin">Luckin</span> <span word="only">only</span> <span word="launched">launched</span> <span word="at">at</span> <span word="the">the</span> <span word="beginning">beginning</span> <span word="of">of</span> <span word="last">last</span> <span word="year">year</span>, <span word="expanding">expanding</span> <span word="rapidly">rapidly</span> <span word="with">with</span> <span word="a">a</span> <span word="focus">focus</span> <span word="on">on</span> <span word="technology">technology</span> <span word="and">and</span> <span word="heavy">heavy</span> <span word="discounting">discounting</span> <span word="even">even</span> <span word="at">at</span> <span word="the">the</span> <span word="cost">cost</span> <span word="of">of</span> <span word="mounting">mounting</span> <span word="losses">losses</span>.</p><p>星巴克这家总部位于西雅图的公司在过去20年间一直在这个全球第二大经济体中构建自己的知名度，而瑞幸咖啡是去年年初才面世的；后者扩张迅猛，一直把注意力聚焦在技术以及高额折扣上，即使成本高如山也依旧如此。</p><p>"<span word="I">I</span> <span word="think">think</span> <span word="it">it</span>'<span word="s">s</span> <span word="unlikely">unlikely</span>," <span word="said">said</span> <span word="Johnson">Johnson</span> <span word="when">when</span> <span word="asked">asked</span> <span word="if">if</span> <span word="Luckin">Luckin</span> <span word="might">might</span> <span word="overtake">overtake</span> <span word="Starbucks">Starbucks</span> <span word="in">in</span> <span word="China">China</span> <span word="by">by</span> <span word="the">the</span> <span word="end">end</span> <span word="of">of</span> 2019, <span word="pointing">pointing</span> <span word="to">to</span> <span word="the">the</span> 18 <span word="percent">percent</span> <span word="growth">growth</span> <span word="in">in</span> <span word="new">new</span> <span word="Chinese">Chinese</span> <span word="stores">stores</span> <span word="the">the</span> <span word="company">company</span> <span word="racked">racked</span> <span word="up">up</span> <span word="in">in</span> <span word="the">the</span> <span word="fourth">fourth</span> <span word="quarter">quarter</span>.</p><p>当约翰逊被问到瑞幸咖啡有没有可能在2019年末取代星巴克在中国的地位时，他说：“我觉得不太可能。”采访者在提出这个问题之前还指出瑞幸咖啡的中国区门店数在去年第四季度增长了18%。</p>
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