Instagram推出网购功能，冲动消费从未如此方便
<p><span word="Instagram">Instagram</span>’<span word="s">s</span> <span word="New">New</span> <span word="Checkout">Checkout</span> <span word="Feature">Feature</span> <span word="Makes">Makes</span> <span word="Online">Online</span> <span word="Shopping">Shopping</span> <span word="Easier">Easier</span></p><p><span word="Instagram">Instagram</span>最新的<span word="Checkout">Checkout</span>功能让线上购物更方便</p><p><span word="Instagram">Instagram</span> <span word="announced">announced</span> <span word="their">their</span> <span word="new">new</span> <span word="Checkout">Checkout</span> <span word="function">function</span> <span word="and">and</span> <span word="it">it</span> <span word="looks">looks</span> <span word="like">like</span> <span word="it">it</span>’<span word="s">s</span> <span word="going">going</span> <span word="to">to</span> <span word="radically">radically</span> <span word="change">change</span> <span word="the">the</span> <span word="way">way</span> <span word="we">we</span> <span word="shop">shop</span> <span word="online">online</span>.</p><p><span word="Instagram">Instagram</span>最新发布了<span word="Checkout">Checkout</span>功能，似乎要彻底改变我们的线上购物方式。</p><p><span word="By">By</span> <span word="linking">linking</span> <span word="credit">credit</span> <span word="card">card</span> <span word="details">details</span> <span word="to">to</span> <span word="your">your</span> <span word="profile">profile</span>, <span word="Instagram">Instagram</span> <span word="will">will</span> <span word="let">let</span> <span word="you">you</span> <span word="click">click</span>-<span word="to">to</span>-<span word="buy">buy</span> <span word="directly">directly</span> <span word="within">within</span> <span word="the">the</span> <span word="app">app</span> <span word="without">without</span> <span word="having">having</span> <span word="to">to</span> <span word="be">be</span> <span word="redirected">redirected</span> <span word="to">to</span> <span word="a">a</span> <span word="brand">brand</span>’<span word="s">s</span> <span word="website">website</span>.</p><p>通过把你的信用卡绑定到账号上，<span word="Instagram">Instagram</span>支持应用内直接点击购买，无需转至品牌网站。</p><p><span word="That">That</span> <span word="means">means</span> <span word="no">no</span> <span word="more">more</span> <span word="inputting">inputting</span> <span word="shipping">shipping</span> <span word="details">details</span> <span word="every">every</span> <span word="time">time</span> <span word="you">you</span> <span word="buy">buy</span> <span word="somewhere">somewhere</span> <span word="new">new</span>. <span word="The">The</span> <span word="Checkout">Checkout</span> <span word="function">function</span> <span word="is">is</span> <span word="designed">designed</span> <span word="to">to</span> <span word="make">make</span> <span word="your">your</span> <span word="shopping">shopping</span> <span word="experience">experience</span> <span word="more">more</span> <span word="streamlined">streamlined</span>, <span word="and">and</span> <span word="potentially">potentially</span> <span word="facilitate">facilitate</span> <span word="a">a</span> <span word="few">few</span> <span word="more">more</span> <span word="impulse">impulse</span> <span word="purchases">purchases</span>.</p><p>这样一来，就不用每次买新的东西时都输入详细的配送信息，<span word="Checkout">Checkout</span>功能简化了购物体验，也可能会带动更多冲动消费。</p><p><span word="Prior">Prior</span> <span word="to">to</span> <span word="the">the</span> <span word="reveal">reveal</span>, <span word="Instagram">Instagram</span> <span word="has">has</span> <span word="been">been</span> <span word="trialing">trialing</span> <span word="shoppable">shoppable</span> <span word="features">features</span> <span word="including">including</span> <span word="product">product</span> <span word="tags">tags</span> <span word="in">in</span> <span word="posts">posts</span> <span word="and">and</span> <span word="product">product</span> <span word="stickers">stickers</span> <span word="in">in</span> <span word="Stories">Stories</span>, <span word="and">and</span> <span word="according">according</span> <span word="to">to</span> <span word="Vogue">Vogue</span> <span word="it">it</span> <span word="was">was</span> <span word="a">a</span> <span word="success">success</span>, <span word="with">with</span> 130 <span word="million">million</span> <span word="people">people</span> <span word="tapping">tapping</span> <span word="the">the</span> <span word="product">product</span> <span word="tags">tags</span> <span word="each">each</span> <span word="month">month</span>.</p><p>此前，<span word="Instagram">Instagram</span>就一直在试验购物功能，尝试过在广告中加入产品标签、故事里加入产品图标等，《<span word="Vogue">Vogue</span>》杂志表示过去的尝试确实成功了，每月有1.3亿用户点击产品标签。</p>
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