矿泉水越来越奇葩，改用易拉罐装就融资160万美元
<p><span word="This">This</span> <span word="is">is</span> <span word="Liquid">Liquid</span> <span word="Death">Death</span>. <span word="It">It</span>'<span word="s">s</span> <span word="water">water</span> <span word="sold">sold</span> <span word="in">in</span> <span word="a">a</span> <span word="tallboy">tallboy</span>, <span word="and">and</span> <span word="the">the</span> <span word="startup">startup</span> <span word="behind">behind</span> <span word="it">it</span> <span word="just">just</span> <span word="raised">raised</span> $1.6 <span word="million">million</span> <span word="in">in</span> <span word="seed">seed</span> <span word="funding">funding</span>.</p><p>这就是液体死亡。这是一款罐装出售的纯净水，它的创业公司刚刚筹集了160万美元的种子资金。</p><p><span word="Liquid">Liquid</span> <span word="Death">Death</span> <span word="was">was</span> <span word="dreamed">dreamed</span> <span word="up">up</span> <span word="by">by</span> <span word="cofounder">cofounder</span> <span word="and">and</span> <span word="CEO">CEO</span> <span word="Mike">Mike</span> <span word="Cessario">Cessario</span>, <span word="a">a</span> <span word="former">former</span> <span word="creative">creative</span> <span word="director">director</span> <span word="for">for</span> <span word="Netflix">Netflix</span>. <span word="In">In</span> <span word="an">an</span> <span word="interview">interview</span> <span word="with">with</span> <span word="Business">Business</span> <span word="Insider">Insider</span>, <span word="Cessario">Cessario</span> <span word="said">said</span> <span word="he">he</span> <span word="was">was</span> <span word="inspired">inspired</span> <span word="to">to</span> <span word="launch">launch</span> <span word="Liquid">Liquid</span> <span word="Death">Death</span> <span word="because">because</span> <span word="of">of</span> <span word="his">his</span> <span word="background">background</span> <span word="in">in</span> <span word="the">the</span> <span word="punk">punk</span> <span word="and">and</span> <span word="metal">metal</span> <span word="scenes">scenes</span>.</p><p>“液体死亡”是由<span word="Netflix">Netflix</span>联合创始人兼首席执行官、前创意总监迈克•塞斯里奥(<span word="Mike">Mike</span> <span word="Cessario">Cessario</span>)构想出来的。塞斯里奥在接受《商业内幕》采访时表示，他是受朋克和金属音乐背景启发而推出“液体死亡”。</p><p>"<span word="We">We</span> <span word="knew">knew</span> <span word="the">the</span> <span word="easiest">easiest</span> <span word="crowd">crowd</span> <span word="for">for</span> <span word="us">us</span> <span word="is">is</span> <span word="anyone">anyone</span> <span word="into">into</span> <span word="heavy">heavy</span> <span word="metal">metal</span>, <span word="punk">punk</span> <span word="rock">rock</span>, <span word="and">and</span> <span word="that">that</span> <span word="kind">kind</span> <span word="of">of</span> <span word="world">world</span> <span word="because">because</span> <span word="they">they</span> <span word="immediately">immediately</span> <span word="get">get</span> <span word="the">the</span> <span word="joke">joke</span> <span word="and">and</span> <span word="get">get</span> <span word="the">the</span> <span word="humor">humor</span> <span word="and">and</span> <span word="have">have</span> <span word="never">never</span> <span word="seen">seen</span> <span word="anything">anything</span> <span word="like">like</span> <span word="it">it</span>," <span word="Cessario">Cessario</span> <span word="said">said</span>. "<span word="What">What</span> <span word="makes">makes</span> <span word="this">this</span> <span word="appealing">appealing</span> <span word="for">for</span> <span word="such">such</span> <span word="a">a</span> <span word="large">large</span> <span word="group">group</span> <span word="is">is</span> <span word="that">that</span> <span word="it">it</span> <span word="feels">feels</span> <span word="like">like</span> <span word="a">a</span> <span word="niche">niche</span> <span word="thing">thing</span>."</p><p>塞斯里奥说:“我们知道，对我们来说，最容易击中的消费者是那些喜欢重金属、朋克摇滚和那种类型的世界的人，因为他们能立即领会到其中的笑话和幽默，而且他们从来没有见过类似的东西。”“对这么大的群体来说，这个项目之所以有吸引力，是因为它就像是一个利基市场。”</p>
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