心理学上，人为何会有色彩偏好
<p><span word="What">What</span> <span word="is">is</span> <span word="the">the</span> <span word="psychology">psychology</span> <span word="behind">behind</span> <span word="someone">someone</span>'<span word="s">s</span> <span word="favorite">favorite</span> <span word="color">color</span>?</p><p>从心理学上讲，我们为什么有最喜欢的颜色？</p><p>来自心理学学生 @<span word="David">David</span> <span word="Lincoln">Lincoln</span> <span word="Brooks">Brooks</span> 的回答：</p><p>1. <span word="Race">Race</span></p><p>种族</p><p><span word="Art">Art</span> <span word="teacher">teacher</span> <span word="and">and</span> <span word="color">color</span> <span word="theorist">theorist</span> <span word="Josef">Josef</span> <span word="Albers">Albers</span> <span word="once">once</span> <span word="conducted">conducted</span> <span word="an">an</span> <span word="experiment">experiment</span> <span word="with">with</span> <span word="his">his</span> <span word="students">students</span>.</p><p>艺术老师兼色彩理论家约瑟夫·阿波斯曾经用他的学生们做过一个实验。</p><p><span word="He">He</span> <span word="first">first</span> <span word="asked">asked</span> <span word="them">them</span> <span word="to">to</span> <span word="paint">paint</span> <span word="a">a</span> <span word="canvas">canvas</span> <span word="with">with</span> <span word="swatches">swatches</span> <span word="of">of</span> <span word="their">their</span> <span word="favorite">favorite</span> <span word="colors">colors</span>. <span word="Then">Then</span> <span word="he">he</span> <span word="hung">hung</span> <span word="the">the</span> <span word="results">results</span> <span word="on">on</span> <span word="the">the</span> <span word="walls">walls</span> <span word="accompanied">accompanied</span> <span word="by">by</span> <span word="a">a</span> <span word="photograph">photograph</span> <span word="of">of</span> <span word="each">each</span> <span word="student">student</span>.</p><p>他首先让学生们在画布上用自己最喜欢的颜色画些色块。然后，它把这些作品挂在了墙上，并在每一个作品旁边放上了对应学生的照片。</p><p><span word="An">An</span> <span word="interesting">interesting</span> <span word="pattern">pattern</span> <span word="soon">soon</span> <span word="became">became</span> <span word="apparent">apparent</span>: <span word="people">people</span> <span word="most">most</span> <span word="liked">liked</span> <span word="the">the</span> <span word="colors">colors</span> <span word="of">of</span> <span word="their">their</span> <span word="own">own</span> <span word="bodies">bodies</span>.</p><p>这时，出现了一个很有趣的结果：人们基本都更喜欢自己身体上的颜色。</p><p><span word="Blue">Blue</span>-<span word="eyed">eyed</span> <span word="people">people</span> <span word="were">were</span> <span word="smitten">smitten</span> <span word="with">with</span> <span word="shades">shades</span> <span word="of">of</span> <span word="blue">blue</span>. <span word="Blondes">Blondes</span> <span word="taken">taken</span> <span word="with">with</span> <span word="yellow">yellow</span> <span word="hues">hues</span>. <span word="Redheads">Redheads</span> <span word="were">were</span> <span word="fascinated">fascinated</span> <span word="by">by</span> <span word="various">various</span> <span word="russet">russet</span> <span word="shades">shades</span>. <span word="Dark">Dark</span>-<span word="skinned">skinned</span> <span word="people">people</span> <span word="with">with</span> <span word="browns">browns</span> <span word="and">and</span> <span word="olives">olives</span>.</p><p>蓝眼睛的人对蓝色完全没有招架力。金发的人喜欢黄色系。红发的人则对各种红褐色着迷。深色皮肤的人喜欢棕色和橄榄绿。</p><p>2. <span word="Gender">Gender</span></p><p>性别</p><p><span word="Vance">Vance</span> <span word="Packard">Packard</span>, <span word="in">in</span> <span word="his">his</span> <span word="famous">famous</span> <span word="book">book</span> <span word="THE">THE</span> <span word="HIDDEN">HIDDEN</span> <span word="PERSUADERS">PERSUADERS</span>, <span word="said">said</span> <span word="that">that</span> <span word="store">store</span> <span word="products">products</span>— <span word="like">like</span> <span word="boxes">boxes</span> <span word="of">of</span> <span word="detergent">detergent</span>—- <span word="will">will</span> <span word="sell">sell</span> <span word="better">better</span> <span word="to">to</span> <span word="women">women</span> <span word="if">if</span> <span word="they">they</span> <span word="are">are</span> <span word="packaged">packaged</span> <span word="in">in</span> <span word="red">red</span>; <span word="conversely">conversely</span>, <span word="he">he</span> <span word="said">said</span>, <span word="men">men</span> <span word="are">are</span> <span word="most">most</span> <span word="attracted">attracted</span> <span word="to">to</span> <span word="store">store</span> <span word="products">products</span> <span word="packaged">packaged</span> <span word="in">in</span> <span word="blue">blue</span>.</p>
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