双语阅读:维密收视率创历史新低!市场份额也越发低了...
<p><span word="Victoria">Victoria</span>'<span word="s">s</span> <span word="Secret">Secret</span> <span word="Fashion">Fashion</span> <span word="Show">Show</span>, <span word="which">which</span> <span word="aired">aired</span> <span word="yesterday">yesterday</span>, <span word="had">had</span> <span word="its">its</span> <span word="lowest">lowest</span> <span word="ratings">ratings</span> <span word="ever">ever</span>. <span word="It">It</span> <span word="was">was</span> <span word="seen">seen</span> <span word="by">by</span> 3.3 <span word="million">million</span> <span word="viewers">viewers</span>, <span word="down">down</span> <span word="from">from</span> 5 <span word="million">million</span> <span word="last">last</span> <span word="year">year</span>.</p><p>维密秀于昨天播出,但其收视率却创历史新低。此次维密秀的观看人数为330万人,低于去年的500万人。</p><p><span word="This">This</span> <span word="may">may</span> <span word="come">come</span> <span word="as">as</span> <span word="a">a</span> <span word="surprise">surprise</span> <span word="to">to</span> <span word="Ed">Ed</span> <span word="Razek">Razek</span>, <span word="the">the</span> <span word="CMO">CMO</span> <span word="of">of</span> <span word="Victoria">Victoria</span>’<span word="s">s</span> <span word="Secret">Secret</span>'<span word="s">s</span> <span word="parent">parent</span> <span word="company">company</span>. <span word="In">In</span> <span word="an">an</span> <span word="interview">interview</span> <span word="last">last</span> <span word="month">month</span>, <span word="Razak">Razak</span> <span word="talked">talked</span> <span word="proudly">proudly</span> <span word="about">about</span> <span word="the">the</span> <span word="show">show</span>.</p><p>维密总公司的首席营销官艾德·拉扎克可能会对这样的结果感到惊讶。在上个月的一次采访中,拉扎克还很自豪地谈起过这场秀。</p><p><span word="For">For</span> <span word="years">years</span>, <span word="Victoria">Victoria</span>'<span word="s">s</span> <span word="Secret">Secret</span> <span word="has">has</span> <span word="faced">faced</span> <span word="criticism">criticism</span> <span word="about">about</span> <span word="its">its</span> <span word="overly">overly</span> <span word="sexualized">sexualized</span> <span word="branding">branding</span>, <span word="but">but</span> <span word="Razek">Razek</span> <span word="kept">kept</span> <span word="making">making</span> <span word="the">the</span> <span word="case">case</span> <span word="that">that</span> <span word="the">the</span> <span word="brand">brand</span> <span word="still">still</span> <span word="had">had</span> <span word="its">its</span> <span word="finger">finger</span> <span word="on">on</span> <span word="the">the</span> <span word="pulse">pulse</span> <span word="of">of</span> <span word="culture">culture</span>.</p><p>多年来,维密品牌一直面临着人们对其过于性感的品牌文化的指责,但拉扎克还是认为该品牌依然紧跟文化潮流。</p><p><span word="Razek">Razek</span> <span word="said">said</span>: “<span word="Shouldn">Shouldn</span>'<span word="t">t</span> <span word="you">you</span> <span word="have">have</span> <span word="transsexuals">transsexuals</span> <span word="in">in</span> <span word="the">the</span> <span word="show">show</span>? <span word="No">No</span>. <span word="No">No</span>, <span word="I">I</span> <span word="don">don</span>'<span word="t">t</span> <span word="think">think</span> <span word="we">we</span> <span word="should">should</span>. <span word="Well">Well</span>, <span word="why">why</span> <span word="not">not</span>? <span word="Because">Because</span> <span word="the">the</span> <span word="show">show</span> <span word="is">is</span> <span word="a">a</span> <span word="fantasy">fantasy</span>. <span word="It">It</span>'<span word="s">s</span> <span word="a">a</span> 42-<span word="minute">minute</span> <span word="entertainment">entertainment</span> <span word="special">special</span>. <span word="It">It</span> <span word="is">is</span> <span word="the">the</span> <span word="only">only</span> <span word="one">one</span> <span word="of">of</span> <span word="its">its</span> <span word="kind">kind</span> <span word="in">in</span> <span word="the">the</span> <span word="world">world</span>. <span word="We">We</span>'<span word="re">re</span> <span word="nobody">nobody</span>'<span word="s">s</span> <span word="third">third</span> <span word="love">love</span>. <span word="We">We</span>'<span word="re">re</span> <span word="their">their</span> <span word="first">first</span> <span word="love">love</span>. <span word="And">And</span> <span word="Victoria">Victoria</span>'<span word="s">s</span> <span word="Secret">Secret</span> <span word="has">has</span> <span word="been">been</span> <span word="women">women</span>'<span word="s">s</span> <span word="first">first</span> <span word="love">love</span> <span word="from">from</span> <span word="the">the</span> <span word="beginning">beginning</span>.”</p><p>拉扎克表示:“你应该邀请变性人参加维密秀吗?不,我认为我们不应该邀请他们。为什么不呢?因为这场秀是一次梦幻演出,是一场42分钟的特殊娱乐活动,是世界上独一无二的一场秀。我们不是某人的第三种爱。我们是她们的初恋。维密品牌从一开始就是女性们的首选。”</p>
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