你喜欢的颜色影响着你的性格，你发现了吗？
<p>色彩心理学（<span word="color">color</span> <span word="psychology">psychology</span>）研究的是颜色如何影响人们的行为、心情和心理过程。</p><p>研究者们认为色彩可以影响我们的购买行为、感受，甚至是记忆。</p><p><span word="Ideas">Ideas</span> <span word="related">related</span> <span word="to">to</span> <span word="color">color</span> <span word="psychology">psychology</span> <span word="are">are</span> <span word="heavily">heavily</span> <span word="implemented">implemented</span> <span word="in">in</span> <span word="the">the</span> <span word="areas">areas</span> <span word="of">of</span> <span word="marketing">marketing</span> <span word="and">and</span> <span word="design">design</span>. <span word="Companies">Companies</span> <span word="choose">choose</span> <span word="colors">colors</span> <span word="that">that</span> <span word="they">they</span> <span word="believe">believe</span> <span word="will">will</span> <span word="motivate">motivate</span> <span word="customers">customers</span> <span word="to">to</span> <span word="buy">buy</span> <span word="their">their</span> <span word="products">products</span> <span word="and">and</span> <span word="improve">improve</span> <span word="brand">brand</span> <span word="awareness">awareness</span>.</p><p>现在，色彩心理学方面的知识已经被大面积地运用到市场营销和设计这些领域了。公司门相信采用特定颜色能让顾客更容易买他们的产品，或者能提高他们的品牌认知度。</p><p>色彩的象征意义（<span word="color">color</span> <span word="symbolism">symbolism</span>）也一直被广泛地运用在平面设计和出版印刷这些方面，来激发观者的特定情绪。</p><p>虽然这些现象可能有受到年龄、性别、文化这些因素的影响，但相关研究的确发现颜色会对很多人造成特定的生理和心理影响。</p><p>今天我们就来讲讲不同颜色分别有哪些心理层面的作用吧。</p><p>红色 <span word="Red">Red</span></p><p><span word="In">In</span> <span word="western">western</span> <span word="cultures">cultures</span>, <span word="red">red</span> <span word="is">is</span> <span word="associated">associated</span> <span word="with">with</span> <span word="power">power</span>, <span word="control">control</span>, <span word="and">and</span> <span word="strength">strength</span>. <span word="It">It</span> <span word="also">also</span> <span word="signals">signals</span> <span word="danger">danger</span> <span word="and">and</span> <span word="triggers">triggers</span> <span word="alertness">alertness</span>.</p><p>在西方文化中，红色让人联想到权力、控制、力量。同时它也预示着危险，并能激发人的警觉性。</p><p>红色还表现着激情（<span word="passion">passion</span>），并且能激发我们做出“战斗还是逃跑”的反映（<span word="fight">fight</span> <span word="or">or</span> <span word="flight">flight</span> <span word="response">response</span>），这种本能的反映来自我们大脑中一个叫杏仁核的地方，当我们遭遇危险或者威胁的时候，它就会被激发，然后我们就会做出战斗或者逃跑的选择。</p>
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