优衣库花20亿请了个新代言人
<p>$300 <span word="Million">Million</span> <span word="for">for</span> <span word="an">an</span> <span word="Aging">Aging</span> <span word="Tennis">Tennis</span> <span word="Star">Star</span>? <span word="Roger">Roger</span> <span word="Federer">Federer</span> <span word="Is">Is</span> <span word="Worth">Worth</span> <span word="It">It</span>, <span word="Uniqlo">Uniqlo</span> <span word="Says">Says</span></p><p>3亿美元请一个要老了的网球明星？但优衣库说罗杰·费德勒值这个价</p><p><span word="Weeks">Weeks</span> <span word="after">after</span> <span word="it">it</span> <span word="signed">signed</span> <span word="Roger">Roger</span> <span word="Federer">Federer</span> <span word="to">to</span> <span word="a">a</span> $300 <span word="million">million</span> <span word="endorsement">endorsement</span> <span word="deal">deal</span>, <span word="Uniqlo">Uniqlo</span> <span word="is">is</span> <span word="explaining">explaining</span> <span word="why">why</span> <span word="a">a</span> <span word="company">company</span> <span word="not">not</span> <span word="known">known</span> <span word="for">for</span> <span word="sports">sports</span> <span word="attire">attire</span> <span word="is">is</span> <span word="making">making</span> <span word="such">such</span> <span word="a">a</span> <span word="big">big</span> <span word="commitment">commitment</span> <span word="to">to</span> <span word="a">a</span> <span word="tennis">tennis</span> <span word="player">player</span> <span word="in">in</span> <span word="the">the</span> <span word="twilight">twilight</span> <span word="of">of</span> <span word="his">his</span> <span word="career">career</span>.</p><p>在这笔3亿美元的天价代言费签了几周之后，优衣库终于出来解释了：为什么这样一家不以运动装备闻名的公司要花这么大的价钱请一个已经处于职业生涯暮年的网球选手。</p><p>“<span word="The">The</span> <span word="collaboration">collaboration</span> <span word="is">is</span> <span word="much">much</span> <span word="bigger">bigger</span> <span word="than">than</span> <span word="sports">sports</span>,” <span word="said">said</span> <span word="John">John</span> <span word="Jay">Jay</span>, <span word="Uniqlo">Uniqlo</span>'<span word="s">s</span> <span word="global">global</span> <span word="creative">creative</span> <span word="director">director</span>. “<span word="We">We</span> <span word="develop">develop</span> <span word="high">high</span>-<span word="performance">performance</span> <span word="clothes">clothes</span> <span word="for">for</span> <span word="everyone">everyone</span> <span word="off">off</span> <span word="the">the</span> <span word="court">court</span>, <span word="and">and</span> <span word="we">we</span>'<span word="d">d</span> <span word="like">like</span> <span word="to">to</span> <span word="think">think</span> <span word="the">the</span> <span word="technology">technology</span> <span word="is">is</span> <span word="good">good</span> <span word="enough">enough</span> <span word="for">for</span> <span word="an">an</span> <span word="athlete">athlete</span>.”</p><p>优衣库的全球创意总监 <span word="John">John</span> <span word="Jay">Jay</span> 说：“这次的合作可远不止是关于运动。我们所做的事情是为赛场外的所有普通人制作高性能的服装，而我们希望让大家知道我们的技术好到能达到运动员的要求。”</p>
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