新iPhone为何卖到天价？这个幕后女高管功不可没
<p>经过一年的寻找，苹果终于找到了零售和线上商店的高级副总裁（<span word="Senior">Senior</span> <span word="Vice">Vice</span> <span word="President">President</span> <span word="of">of</span> <span word="Retail">Retail</span> <span word="and">and</span> <span word="Online">Online</span> <span word="Stores">Stores</span>）</p><p>她就是 <span word="Burberry">Burberry</span> 之前的 <span word="CEO">CEO</span> 安吉拉·阿伦茨（<span word="Angela">Angela</span> <span word="Ahrendts">Ahrendts</span>）</p><p><span word="She">She</span>’<span word="s">s</span> <span word="coming">coming</span> <span word="to">to</span> <span word="Apple">Apple</span> <span word="at">at</span> <span word="a">a</span> <span word="very">very</span> <span word="crucial">crucial</span> <span word="time">time</span> <span word="in">in</span> <span word="the">the</span> <span word="company">company</span>’<span word="s">s</span> <span word="development">development</span> <span word="post">post</span>-<span word="Steve">Steve</span> <span word="Jobs">Jobs</span>, <span word="and">and</span> <span word="although">although</span> <span word="she">she</span>’<span word="s">s</span> <span word="worked">worked</span> <span word="in">in</span> <span word="fashion">fashion</span> <span word="most">most</span> <span word="of">of</span> <span word="her">her</span> <span word="life">life</span>, <span word="she">she</span> <span word="looks">looks</span> <span word="like">like</span> <span word="the">the</span> <span word="perfect">perfect</span> <span word="fit">fit</span>.</p><p>她在后乔布斯时代公司发展的关键时刻来到苹果公司，虽然她一生大部分时间都在时尚界工作，但是她看上去非常适合这一职位。</p><p>阿伦茨虽然是一家伦敦时尚品牌的<span word="CEO">CEO</span>，但她在美国生并长大。加入苹果对她来说意味着回归故土。</p><p>从三年前《华尔街日报》对她的人物简介中可以看出：</p><p><span word="She">She</span> <span word="wasn">wasn</span>’<span word="t">t</span> <span word="raised">raised</span> <span word="with">with</span> <span word="handmade">handmade</span> <span word="elegance">elegance</span>. <span word="Ahrendts">Ahrendts</span>, <span word="whose">whose</span> <span word="father">father</span> <span word="retired">retired</span> <span word="as">as</span> <span word="a">a</span> <span word="smalltown">smalltown</span> <span word="entrepreneur">entrepreneur</span> <span word="and">and</span> <span word="whose">whose</span> <span word="mother">mother</span> <span word="did">did</span> <span word="a">a</span> <span word="bit">bit</span> <span word="of">of</span> <span word="local">local</span> <span word="modeling">modeling</span>, <span word="spent">spent</span> <span word="her">her</span> <span word="childhood">childhood</span> <span word="in">in</span> <span word="New">New</span> <span word="Palestine">Palestine</span>, <span word="Ind">Ind</span>., <span word="sewing">sewing</span> <span word="her">her</span> <span word="own">own</span> <span word="clothes">clothes</span> <span word="and">and</span> <span word="dreaming">dreaming</span> <span word="of">of</span> <span word="a">a</span> <span word="job">job</span> <span word="in">in</span> <span word="the">the</span> <span word="fashion">fashion</span> <span word="industry">industry</span>.</p><p>她的成长背景并不特别。她的父亲退休前是一名小镇企业家，母亲会在当地接点模特活儿，她的童年在印第安纳州的新巴勒斯坦度过，她缝制自己的衣服，梦想着在时尚界找到一份工作。</p><p>她1981年毕业于鲍尔州立大学（<span word="Ball">Ball</span> <span word="State">State</span> <span word="University">University</span>），获得了市场行销学位。</p><p><span word="Her">Her</span> <span word="story">story</span> <span word="at">at</span> <span word="Burberry">Burberry</span> <span word="is">is</span> <span word="reminiscent">reminiscent</span> <span word="of">of</span> <span word="Steve">Steve</span> <span word="Jobs">Jobs</span> <span word="at">at</span> <span word="Apple">Apple</span>.</p>
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