最初不被看好却大获成功的创意
<p>"<span word="In">In</span> <span word="April">April</span> 2011 <span word="Evan">Evan</span> <span word="Spiegel">Spiegel</span> <span word="stood">stood</span> <span word="up">up</span> <span word="in">in</span> <span word="a">a</span> <span word="Stanford">Stanford</span> <span word="product">product</span> <span word="design">design</span> <span word="class">class</span> <span word="to">to</span> <span word="present">present</span> <span word="an">an</span> <span word="idea">idea</span> <span word="for">for</span> <span word="his">his</span> <span word="final">final</span> <span word="project">project</span>. <span word="It">It</span> <span word="would">would</span> <span word="be">be</span> <span word="a">a</span> <span word="mobile">mobile</span> <span word="app">app</span>, <span word="he">he</span> <span word="explained">explained</span>, <span word="where">where</span> <span word="friends">friends</span> <span word="could">could</span> <span word="share">share</span> <span word="photos">photos</span> <span word="that">that</span> <span word="would">would</span> <span word="disappear">disappear</span>—<span word="forever">forever</span>—<span word="in">in</span> <span word="a">a</span> <span word="matter">matter</span> <span word="of">of</span> <span word="seconds">seconds</span>.</p><p>2011年4月，伊万·斯皮格尔站在斯坦福大学产品设计班的讲台上为他的毕业设计展示了一个想法。他解释说，这会是一个<span word="APP">APP</span>，朋友们可以在上面分享照片，但是这些照片将在几秒之内永久消失。</p><p>"<span word="Everyone">Everyone</span> <span word="said">said</span>, '<span word="That">That</span> <span word="is">is</span> <span word="a">a</span> <span word="terrible">terrible</span> <span word="idea">idea</span>,'" <span word="Spiegel">Spiegel</span> <span word="remembers">remembers</span>. "<span word="Not">Not</span> <span word="only">only</span> <span word="is">is</span> <span word="nobody">nobody</span> <span word="going">going</span> <span word="to">to</span> <span word="use">use</span> <span word="it">it</span>, <span word="they">they</span> <span word="said">said</span>, <span word="but">but</span> <span word="the">the</span> <span word="only">only</span> <span word="people">people</span> <span word="who">who</span> <span word="do">do</span>, <span word="will">will</span> <span word="use">use</span> <span word="it">it</span> <span word="for">for</span> <span word="sexting">sexting</span>." <span word="A">A</span> <span word="venture">venture</span> <span word="capitalist">capitalist</span> <span word="sitting">sitting</span> <span word="in">in</span> <span word="on">on</span> <span word="the">the</span> <span word="class">class</span> <span word="said">said</span> <span word="it">it</span> <span word="could">could</span> <span word="be">be</span> <span word="interesting">interesting</span>, <span word="if">if</span> <span word="he">he</span> <span word="made">made</span> <span word="the">the</span> <span word="photos">photos</span> <span word="permanent">permanent</span> <span word="and">and</span> <span word="partnered">partnered</span> <span word="with">with</span> <span word="Best">Best</span> <span word="Buy">Buy</span>. <span word="Spiegel">Spiegel</span> <span word="nearly">nearly</span> <span word="gagged">gagged</span>."</p><p>斯皮格尔记得，“每个人都说‘这是个糟糕的点子’，他们说‘没人会用这个，就算有，也是用来发色青短信’。”一个坐在教室里的风险投资人说这会很有意思，如果他能让这些照片永久存在并且和百思买集团合作。斯皮格尔几乎要笑出来。（伊万·斯皮格尔：<span word="Snapchat">Snapchat</span>创始人）</p><p><span word="Amazon">Amazon</span> - <span word="we">we</span>'<span word="ll">ll</span> <span word="sell">sell</span> <span word="books">books</span> <span word="online">online</span>, <span word="even">even</span> <span word="though">though</span> <span word="users">users</span> <span word="are">are</span> <span word="still">still</span> <span word="scared">scared</span> <span word="to">to</span> <span word="use">use</span> <span word="credit">credit</span> <span word="cards">cards</span> <span word="on">on</span> <span word="the">the</span> <span word="web">web</span>. <span word="Their">Their</span> <span word="shipping">shipping</span> <span word="costs">costs</span> <span word="will">will</span> <span word="eat">eat</span> <span word="up">up</span> <span word="any">any</span> <span word="money">money</span> <span word="they">they</span> <span word="save">save</span>. <span word="They">They</span>'<span word="ll">ll</span> <span word="do">do</span> <span word="it">it</span> <span word="for">for</span> <span word="the">the</span> <span word="convenience">convenience</span>, <span word="even">even</span> <span word="though">though</span> <span word="they">they</span> <span word="have">have</span> <span word="to">to</span> <span word="wait">wait</span> <span word="a">a</span> <span word="week">week</span> <span word="for">for</span> <span word="the">the</span> <span word="book">book</span>.</p><p>亚马逊——我们要在线卖书，即使用户们还很不放心在网络上刷信用卡。运费会耗掉他们省下来的钱。他们会因为方便而买账的，就算他们要等一个星期书才到货。</p>
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